台灣消費者對人造肉接受度與信任分析

Abstract

隨著地球上豐富的資源、人口的增加和可用農田的減少，急需食品技術的改善，以滿足需求全球糧食需求。使用來自家畜或家禽細胞的細胞培養技術之動物產品是潛在的解決方案，因為全球肉品消費及銷售達到歷史最高水平。細胞培養肉或人造肉為人類提供乾淨蛋白質生產的新解決方案。然而，研究表明，具有“生物活性”的技術導致了消費者產生不可預測的意識及潛在不信任感以及相關道德問題，而人造肉作為新穎性食品，消費者態度及接受度對人造肉發展至關重要。因此，了解消費者對新穎性食品技術的看法至關重要。此外，消費者對新穎食品的看法和對新產品風險的態度是影響新穎食品開發成功的因素。這項研究的主要目的是進行台灣消費者對養殖肉類產品的接受程度以及願意接受度（WTA）新型食品技術的意願。結合網絡調查資源和現場資源的組合研究被用來評估消費者在台灣的接受程度。本綜合報告對了解社會影響和改善食品安全的因素和消費者接受為應對全球問題而開發的新穎食品的意願進行整理，最後達成人造肉消費者接受進行網路問卷調查設計，並計算人造肉生產成本，並整理美國與歐盟法規及各項人造肉發展可能之挑戰，以期提供台灣人造肉發展相關借鏡，期望本綜合報告可以作為未來台灣人造肉市場發展之相關研究參考。

As humankind consumes abundant resources in our planet, food technology has been profoundly improved as the increasing of population and less farmland available in order to fulfill the demand. Animal products using cell culture technology derived from livestock or poultry cells are the potential solution as the sales of these food reach historically high. The cell culture meat or in vitro meat provided the new solution toward the clean protein production. However, study showed technologies featured as ‘bioactive’ caused unpredictable awareness, uncontrolled use and ethical concerns. Therefore, it is crucial to understand the public perception about novel food technologies. Moreover, consumers’ perception toward novel food and attitude towards risk of novel product were factors affecting the successfulness of novel food product development. The main objective of this study was to assess Taiwanese consumers’ acceptance about cultured meat products and willingness to accept (WTA) the novel food technology. A combinatorial study combined of a web survey resources and field resources was used to evaluate consumers’ acceptance in Taiwan. The aims of this study were to understand the social influence and factors in improving food safety and consumer willingness to accept for novel food developed to cope with global issue.