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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳彥豪(Yen-Hau Chen) | |
| dc.contributor.author | Forest Stern | en |
| dc.contributor.author | 沈巍林 | zh_TW |
| dc.date.accessioned | 2021-06-17T08:08:09Z | - |
| dc.date.available | 2019-08-20 | |
| dc.date.copyright | 2019-08-20 | |
| dc.date.issued | 2019 | |
| dc.date.submitted | 2019-08-17 | |
| dc.identifier.citation | About Taipei City: Demographic Overview. (2019, July 30). Retrieved from Taipei City Government Web site: https://english.gov.taipei/cp.aspx?n=C619997124A6D293
About Us: Introduction. (2019, July 30). Retrieved from New Taipei City Government Web site: https://foreigner.ntpc.gov.tw/home.jsp?id=3d145d2a095e211d Daviss, W. B. (2008). A review of co-morbid depression in pediatric ADHD: etiologies, phenomenology, and treatment. Journal of child and adolescent psychopharmacology, 18(6), 565-571. General situation of the population. (2019, July 30). Retrieved from Statistical Yearbook of The Republic of China 2017: https://eng.stat.gov.tw/public/data/dgbas03/bs2/yearbook_eng/y003.pdf Hinshaw, S. P., Scheffler, R. M., Fulton, B. D., Aase, H., Banaschewski, T., Cheng, W., … & Sergeant, J. A. (2011). International variation in treatment procedures for ADHD: social context and recent trends. Psychiatric Services, 62(5), 459-464. Liu, A., Xu, Y., Yan, Q., & Tong, L. (2018). The Prevalence of Attention Deficit/Hyperactivity Disorder among Chinese Children and Adolescents. Scientific reports, 8(1), 11169, 1. Molina, B. S., Hinshaw, S. P., Swanson, J. M., Arnold, L. E., Vitiello, B., Jensen, P. S., & Epstein, J. N., et al. (2009). The MTA at 8 years: Prospective follow-up of children treated for combined-type ADHD in a multisite study. Journal of the American Academy of Child and Adolescent Psychiatry, 48(5), 484–500. Polanczyk, G., De Lima, M. S., Horta, B. L., Biederman, J., & Rohde, L. A. (2007). The worldwide prevalence of ADHD: a systematic review and metaregression analysis. American journal of psychiatry, 164(6), 942-948. Shalev, L., Tsal, Y., & Mevorach, C. (2007). Computerized progressive attentional training (CPAT) program: Effective direct intervention for children with ADHD. Child Neuropsychology, 13(4), 382-388. Sonuga-Barke, E. J. (2005). Causal models of attention-deficit/hyperactivity disorder: from common simple deficits to multiple developmental pathways. Biological psychiatry, 57(11), 1231-1238. Stern, P. (2018). The effect of attention training of adults with ADHD on attention functioning and reading efficiency. (Unpublished doctoral dissertation). Tel-Aviv University, Tel-Aviv, Israel. Suisse, C. (2015). Global wealth report. Switzerland: Credit Suisse Research Institute. Swanson, J. M., Arnold, L. E., Molina, B. S., Sibley, M. H., Hechtman, L. T., Hinshaw, S. P., … & Nichols, Q. (2017). Young adult outcomes in the follow‐up of the multimodal treatment study of attention‐deficit/hyperactivity disorder: symptom persistence, source discrepancy, and height suppression. Journal of Child Psychology and Psychiatry, 58(6), 663-678. Tsal, Y., Shalev, L., & Mevorach, C. (2005). The diversity of attention deficits in ADHD: The prevalence of four cognitive factors in ADHD versus controls. Journal of Learning Disabilities, 38, 142–157. Warikoo, N., & Faraone, S. V. (2013). Background, clinical features and treatment of attention deficit hyperactivity disorder in children. Expert Opinion on Pharmacotherapy, (0), 1-22. Wilens, T. E. (2004). Attention-deficit/hyperactivity disorder and the substance use disorders: the nature of the relationship, subtypes at risk, and treatment issues. Psychiatric Clinics of North America 27, 283–301. Wilens, T. E., Biederman, J., & Spencer, T. J. (2002). Attention deficit/hyperactivity disorder across the lifespan. Annual Review of Medicine, 53(1), 113-131. 台灣過動兒僅10％接受足夠治療！精神科醫師：2大症狀揪出ADHD前兆. (2018, August 21). Retrieved from CMMedia 信傳媒: https://www.cmmedia.com.tw/home/articles/11396 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73691 | - |
| dc.description.abstract | This paper presents a business plan for the expansion of Tentive, an Israeli company that specializes in using cognitive training for the treatment of ADHD (Attention Deficit Hyperactivity Disorder) to the market in Taiwan. The paper begins with a discussion of the state of ADHD in Taiwan, in an attempt to dissect and understand the local market and its needs. Following that, it presents Tentive, their operations in their home country of Israel, and their service which is unique to the market in Taiwan. Lastly, a plan is laid out for Tentive’s market entry and expansion into Taiwan. The plan puts emphasis on gradual, low-risk progression into the market that accentuates the creation of trust and word-of-mouth with local clients and partners, without reliance on any major initial investments. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T08:08:09Z (GMT). No. of bitstreams: 1 ntu-108-R06749043-1.pdf: 2080670 bytes, checksum: 5427588cb397415ab9826f2ba385a080 (MD5) Previous issue date: 2019 | en |
| dc.description.tableofcontents | Abstract ............................................................................................................................................... ii
Figures ................................................................................................................................................. v Tables ..................................................................................................................................................vi Chapter 1: Introduction ...................................................................................................................... 1 1.1 Executive Summary .................................................................................................................. 1 1.2 ADHD ........................................................................................................................................ 1 1.3 Cognitive Training .................................................................................................................... 4 Chapter 2: The Market ........................................................................................................................ 6 2.1 Market Overview and Analysis ................................................................................................ 6 2.2 The Customer ........................................................................................................................... 9 Customer Jobs, Gains and Pains .................................................................................................. 11 2.3 Market Players........................................................................................................................ 13 Major Market Players in the Taiwan Market ............................................................................... 16 2.4 Porter’s Five Forces Analysis ................................................................................................. 17 2.5 Conclusion ............................................................................................................................... 19 Chapter 3: The Business ................................................................................................................... 21 3.1 The Story of Tentive: Tentive’s Service ................................................................................. 21 3.2 Target Customers ................................................................................................................... 23 3.3 Value Proposition ................................................................................................................... 25 3.4 Business Model........................................................................................................................ 27 3.5 Value Network Model ............................................................................................................. 30 Chapter 4: Operations ....................................................................................................................... 33 4.1 Operations and Human Resources......................................................................................... 33 4.2 Trainer Recruitment and Training ........................................................................................ 36 4.3 Marketing and Market Entry ................................................................................................ 37 Three-Year Progression .............................................................................................................. 40 4.4 Branding ................................................................................................................................. 42 Chapter 5: Financials ....................................................................................................................... 44 5.1 Client Revenue Principle ........................................................................................................ 44 5.2 Growth Assumptions .............................................................................................................. 45 5.3 Expenses Projection ................................................................................................................ 48 5.4 Fixed Assets Depreciation & Other Expenses........................................................................ 50 5.5 Income Statement ................................................................................................................... 51 5.6 Summary and Final Thoughts ................................................................................................ 52 Bibliography ...................................................................................................................................... 54 | |
| dc.language.iso | en | |
| dc.subject | 注意力不足過動症 | zh_TW |
| dc.subject | 認知訓練 | zh_TW |
| dc.subject | Cognitive Training | en |
| dc.subject | ADHD | en |
| dc.title | ADHD認知訓練在台灣的推動與拓展計畫 | zh_TW |
| dc.title | The Tentive Taiwan Expansion Project: Cognitive Training for ADHD | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 107-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 余峻瑜(Jiun-Yu Yu) | |
| dc.contributor.oralexamcommittee | 曾智揚(Chih-Yang Tseng) | |
| dc.subject.keyword | 注意力不足過動症,認知訓練, | zh_TW |
| dc.subject.keyword | ADHD,Cognitive Training, | en |
| dc.relation.page | 56 | |
| dc.identifier.doi | 10.6342/NTU201903973 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2019-08-18 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-108-1.pdf 未授權公開取用 | 2.03 MB | Adobe PDF |
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