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DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 謝明慧 | |
dc.contributor.author | Shih-Che Chen | en |
dc.contributor.author | 陳世哲 | zh_TW |
dc.date.accessioned | 2021-06-17T07:39:22Z | - |
dc.date.available | 2021-12-03 | |
dc.date.copyright | 2021-01-20 | |
dc.date.issued | 2020 | |
dc.date.submitted | 2020-12-03 | |
dc.identifier.citation | 參考文獻 一、中文部份 [1] 王志銘(2004)。知識型服務業創業精神與行動歷程之探討-以工業設計公司為例。國立雲林科技大學企業管理系碩士班碩士論文。 [2] 吳俊傑(2004)。設計意識與設計服務。臺北: 亞太出版。 [3] 陳家樂(2008)。設計服務市場新藍海。工研院。 [4] 張光民(2009)。設計產業 Design Industry。臺北: 文化部。 [5] 臺灣經濟部經濟建設委員會(2003)。設計服務業發展綱領及行動方案。 二、英文部份 [6] Allan Afuah. Business Models: A Strategic Management Approach. 01 2003. [7] Alexander Osterwalder and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. 01 2010. [8] C. Avgerou, G. Lanzara, and L. Willcocks. Bricolage, Care and Information: Claudio Ciborra’s Legacy in Information Systems Research. Technology, Work and Globalization. Palgrave Macmillan UK, 2009. ISBN 9780230250611. URL https://books.google.com.tw/books?id=LUzeCwAAQBAJ. [9] C.K. Prahalad and Venkat Ramaswamy. Co-creating unique value with customers. Strategy Leadership, 32:4–9, 06 2004. doi: 10.1108/10878570410699249. [10] C. Lvi-strauss, D. Weightman, and J. Weightman. The Savage Mind. Nature of Human Society. University of Chicago Press, 1966. ISBN 9780226474847. URL https://books.google.com.tw/books?id=JI6GVFbP9hAC. [11] Donald Mitchell and Carol Coles. The ultimate competitive advantage of continuing business model innovation. Journal of Business Strategy, 24:15–21, 10 2003. doi: 10.1108/02756660310504924. [12] Harm-Jan Steenhuis and Bruijn J. Building theories from case study research: the progressive case study. 04 2006. [13] J.W. Creswell. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications, 2009. ISBN 9781412965576. URL https:// books.google.com.tw/books?id=bttwENORfhgC. [14] MariaLaura Domenico and Helen Haugh. Social bricolage: Theorizing social value creation in social enterprises. Entrepreneurship: Theory and Practice, 34, 07 2010. doi: 10.1111/j.1540-6520.2010.00370.x. [15] M.W. Johnson and A.G. Lafley. Seizing the White Space: Business Model Innova- tion for Growth and Renewal. Economia e discipline aziendali. Harvard Business Press, 2010. ISBN 9781422124819. URL https://books.google.com.tw/books? id=3AzNGapxmXMC. [16] R.K. Yin. Case Study Research: Design and Methods. Applied Social Research Methods. SAGE Publications, 2009. ISBN 9781412960991. URL https://books. google.com.tw/books?id=FzawIAdilHkC. [17] Sven Voelpel, Marius Leibold, and Eden Tekie. The wheel of business model rein- vention: How to reshape your business model to leapfrog competitors. Journal of Change Management, 4:259–276, 09 2004. doi: 10.1080/1469701042000212669. [18] Ted Baker, Anne S Miner, and Dale T Eesley. Improvising firms: bricolage, ac- count giving and improvisational competencies in the founding process. Research Policy, 32(2):255 – 276, 2003. ISSN 0048-7333. doi: https://doi.org/10.1016/ S0048-7333(02)00099-9. URL http://www.sciencedirect.com/science/article/ pii/S0048733302000999. Special Issue on Technology Entrepreneurship and Con- tact Information for corresponding authors. [19] Ted Baker and Reed Nelson. Creating something from nothing: Resource construc- tion through entrepreneurial bricolage. Administrative Science Quarterly, 50:329– 366, 09 2005. doi: 10.2189/asqu.2005.50.3.329. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73515 | - |
dc.description.abstract | 在科技技術飛躍性進步的時代背景下,如今現代商場上之市場服務反覆運算十分頻繁,許多傳統經營模式受到新經濟的挑戰,在時代洪流中「創業」、「創新」成了顯學,各大商業期刊上不乏創業成功案例分享和傳統企業力求新商業模式轉型的訪談回顧,描寫小型新創團隊如何利用有限的資源以小博大,大型傳統企業又是如何脫下過去沉重的包袱保有市場競爭力。 此篇論文即是透過邑錡公司之發展沿革回顧,分析其如何在有限的資源下求新求變,逆勢成長。雖大多事件描述已是完成式,已有明確之結果,但過去到現在都缺乏結構性之整理。而透過此篇論文重新檢視發展流程,並結合「資源拼貼理論」和「創新商業模式」相關理論系統性整理發展流程與市場動態,從中找尋通用的失敗與成功因數,加深對公司發未來藍圖之理解。 整篇論文架構可分為以下六個部分,在第一章簡介中會先概略介紹 過去和目前臺灣純設計產業的結構與面臨的問題,第二章、第三章則是整理相關之學術文獻與定義此篇研究之研究辦法,而第四章則透過個案描述的方式快速地走過邑錡的發展歷程,最後第五章、第六章則結合「資源拼貼理論」和「創新商業模式」之相關理論仔細分析邑錡在每個流程中所遇到的情況,並做質性上之總結,期望相關的特性分析結果,有助於邑錡未來之規劃與發展。 | zh_TW |
dc.description.abstract | In the era of rapid progress in science and technology, the market service iterations have been very frequent. Many traditional business models have been challenged by the new startup economy. 'Entrepreneurship' and 'Innovation' become obvious studies nowadays. There are many successful entrepreneurial cases sharing in major business journals, which describe how new startup teams use limited resources to expand and compete with large companies. There are also many reviews of interviews with traditional enterprises striving for the transformation to new business models. These articles capture how the traditional enterprises get rid of the heavy burden of the past to maintain market competitiveness. This thesis reviews the development history of Brinno Incorporated, thereby analyzes how it seeks innovation and changes under limited resources and grows against the trend. Although most event descriptions are complete and have clear results, there has been a lack of structural arrangement in the past until now. Through this paper, we review the development process of the company, and systematically study the development process and market dynamics based on the theory of 'Resource Bricolage Theory' and 'Innovative Business Model'. Our study further finds the common failure and success factors, thus deepens the understanding of the blueprint for the company’s future. The structure of the whole paper can be divided into the following six parts. In Chapter 1, we briefly introduce the structure and problems of the domestic pure design industry in the past and present. Chapters 2 and 3 are about collating related academic documents and define the research method of this research. In Chapter 4, we quickly go through the development process of Brinno Incorporated, by the case description. Finally, Chapters 5 and 6 combine the theories of 'Resource Bricolage Theory' and 'Innovative Business Model' to carefully analyze the situation encountered by Brinno Incorporated in each step of development. All of the results of the relevant characteristic analysis are expected to be helpful for the future planning and development of Brinno Incorporated. | en |
dc.description.provenance | Made available in DSpace on 2021-06-17T07:39:22Z (GMT). No. of bitstreams: 1 U0001-0212202018271100.pdf: 5741879 bytes, checksum: cad3c56980d40b12f54bd4c5bfdabd18 (MD5) Previous issue date: 2020 | en |
dc.description.tableofcontents | 目錄 謝誌 I 摘要 II ABSTRACT III 目錄 IV 圖目錄 VI 表目錄 VII 第一章 緒論 1 1.1研究背景 2 1.1.1 工業設計業務範疇 2 1.1.2 設計顧問公司定義 3 1.2 研究動機 3 1.3 研究目的 4 第二章 文獻探討 5 2.1 商業創新文獻回顧 5 2.1.1 商業模式創新的定義 5 2.1.2商業模式相關理論 6 2.1.3 商業模式地圖 7 2.2 資源拼貼文獻回顧 9 2.2.1 拼貼資源之概念 9 2.2.2 拼貼資源理論之三要素 9 2.2.3 拼貼資源之分類 11 第三章 研究方法 13 3.1 研究方法選擇 13 3.2 個案分析研究法 14 第四章 個案描述 17 4.1 設計產業概述 17 4.1.1 臺灣内外設計公司規模 17 4.1.2 台灣設計產業介紹 17 4.1.3 臺灣設計公司面臨挑戰與困境 18 4.2 邑錡成立 –創立的背景介紹 19 4.3 從零成長 – 從不同以往的純設計公司出發 21 4.4 突破藩籬 – 創新 ODM 經營模式 22 4.5 策略轉型 – 從 ODM 到 OBM 25 4.6 商業模式再創新-從硬體製造到軟體服務 27 4.6.1 Brinno 縮時攝影生態圈 27 第五章 邑錡的個案分析 30 5.1 以拼貼資源觀點分析創業機會及新事業發展藍圖 30 5.1.1 發現機會 (Opportunity discovery) 31 5.1.2 機會評估及拼貼資源利用 33 5.2 商業模式分析 41 5.2.1創新 ODM 與 OBM 商業模式地圖 42 5.2.2 Brinno 縮時攝影生態圈商業模式分析 54 第六章 結論 58 參考文獻 60 圖目錄 圖1.1 設計公司的服務範圍 2 圖2.1 商業模式重塑迴圈[17] 5 圖2.2 商業模式再創新四要素[9] 6 圖2.3 商業模式九宮格[7] 7 圖2.4 商業模式導向劃分[7] 8 圖2.5 資源拼貼流程[19] 12 圖4.1 設計整合到量產的經營模式 23 圖4.2 創新 ODM 重複營收模式 24 圖4.3 創新 ODM 成長趨勢 24 圖4.4 OBM 業務成長趨勢 26 圖4.5 Brinno 生態圈循環圖表 29 圖5.1 拼貼資源分析流程[19] 30 圖5.2 初期邑錡資源選擇拼貼流程 36 圖5.3 創新 ODM 時期資源選擇拼貼流程 37 圖5.4 OBM 時期資源選擇拼貼流程 38 圖5.5 OBM 經營策略資源重組 38 圖5.6 OBM/ODM 年度營收 40 圖5.7 OBM/ODM 年度營收占比 40 圖5.8 邑錡商業模式地圖 43 圖5.9 Brinno 縮時攝影應用於建築產業之現況 55 圖5.10 Brinno 建築生態圈價值主張 56 圖5.11 Brinno 建築生態圈迴圈 57 表目錄 表5.1 創新 ODM 與 OBM 商業模式比較 53 | |
dc.language.iso | zh-TW | |
dc.title | 中小企業發展自有品牌經營模式探討-以邑錡公司為例 | zh_TW |
dc.title | Discussion on SMEs' (Small and medium-sized enterprises) Development of Private Brand Management Model | en |
dc.type | Thesis | |
dc.date.schoolyear | 109-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 陳俊忠,陳超,張成洪 | |
dc.subject.keyword | 縮時攝影,設計產業再創新,資源拼貼,商業模式創新, | zh_TW |
dc.subject.keyword | time-lapse photography,design industry re-innovation,resource collage,business model innovation, | en |
dc.relation.page | 61 | |
dc.identifier.doi | 10.6342/NTU202004384 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2020-12-03 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 臺大-復旦EMBA境外專班 | zh_TW |
顯示於系所單位: | 臺大-復旦EMBA境外專班 |
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