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標題: | The LUV (Lighten Up Viet Nam) 數位藝術展覽經營企劃書 The LUV (Lighten Up Viet Nam) Creative Park A Digital Art Exhibition business plan |
作者: | Phan Thi Thanh Phuong 芳潘 |
指導教授: | 謝冠雄(Kuan-Hsiung Hsieh) |
共同指導教授: | 郭佳瑋(Chia-Wei Kuo) |
關鍵字: | 數位藝術展覽經營企劃書, Creative park,Digital art exhibition,Entertainments in Ho Chi Minh City, Viet Nam, |
出版年 : | 2019 |
學位: | 碩士 |
摘要: | N/A The main content of this business plan outlines the opportunity and strategy for opening a creative park specialized in digital art exhibition in Ho Chi Minh City, Viet Nam. Recently, the trend for high-tech, digital, interactive entertainment has been rising in the aforementioned country, with consumption of high-tech products becoming more popular than ever. In addition, there is a shortage of entertainment choices in every city around Viet Nam. Therefore, offering a new choice for entertainment activity, targeted at high-tech, creative and art-loving people in Ho Chi Minh City, is a promising business opportunity. The LUV stands for Lighten Up Viet Nam which represents for our visions. The structure of this business plan is based on an understanding of the industry and current market trends. In order to capture a clear understanding of the market and industry, a five forces model breakdown and SWOT analysis are utilized. Marketing mixes are applied to define the business strategies necessary for success. Lastly, the five-year forecasted financial statement is shown to estimate the feasibility of the business. The business can generate great return from the investment. A plan for risk management is also introduced in the final section of this business plan. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73332 |
DOI: | 10.6342/NTU201900943 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-108-1.pdf 目前未授權公開取用 | 5.57 MB | Adobe PDF |
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