請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳彥豪?博士(Yen-Hau Chen, Ph.D) | |
| dc.contributor.author | Thanyathorn Kunapornsujarit | en |
| dc.contributor.author | 柯珊雅 | zh_TW |
| dc.date.accessioned | 2021-05-19T17:41:20Z | - |
| dc.date.available | 2024-07-19 | |
| dc.date.available | 2021-05-19T17:41:20Z | - |
| dc.date.copyright | 2019-07-19 | |
| dc.date.issued | 2019 | |
| dc.date.submitted | 2019-07-15 | |
| dc.identifier.citation | Australian government trade, (2017). E-commerce in Thailand: a guide for Australian business. Retrieved from www.ecommerceIQ.asia
Berkeley Wellness, (2014). Tea Benefits: A Research Wrap up. Retrieved from http://www.berkeleywellness.com/healthy-eating/food/article/tea-benefits-research-wrap BLT, (2018). The booming of healthy trend. Retrieved from https://www.statista.com/statistics/561194/thailand-regular-beverage-consumption/ CINT, (2018). Thailand: Which of the following beverages do you regularly consume? Retrieved from https://www.statista.com/statistics/561194/thailand-regular-beverage-consumption/ Encyclopedia for youth No.14, (1990). Herbs. Retrieved from http://kanchanapisek.or.th/kp6/sub/book/book.php?book=14&chap=10&page=t14-10-infodetail04.html Executive Yuan, Republic of China(Taiwan), (2016). ROC Yearbook: Agriculture. Retrieved from https://english.ey.gov.tw/cp.aspx?n=D558EBF449B7C570 Food and Agriculture Organization of the United Nation, (2016). Report of the Working Group on Global Tea Market Analysis and Promotion. Retrieved from https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=2ahUKEwiync7dh9LiAhWQzIsBHV6hDvIQFjAAegQIBBAC&url=http%3A%2F%2Fwww.fao.org%2Ffileadmin%2Ftemplates%2Fest%2FCOMM_MARKETS_MONITORING%2FTea%2FIntersessional_2017%2FISM-17-GlobalMktAnalysis_Promotion.docx&usg=AOvVaw3iJl_-E92G1AVSUBqzSqHL Food Intelligence Center Thailand, (2015). Tea Sector in Thailand. Retrieved from http://fic.nfi.or.th/MarketOverviewDomesticDetail.php?id=80 Food Intelligence Center Thailand, (2018). Healthy food trends and opportunity. Retrieved from http://fic.nfi.or.th/foodsectordatabankNews-detail.php?smid=1559 Harvard Men's Health Watch, (2014). Tea: A cup of good health. Retrieved from https://www.health.harvard.edu/press_releases/health-benefits-linked-to-drinking-tea Impression Group, (2018). Why Generation: Generation Y. Retrieved from http://www.impressionconsult.com/web/index.php?option=com_content&view=article&id=256 Jaream Sumruaj, (2018). The booming of selling food online. Retrieved from https://www.posttoday.com/market/news/561477 Jillian Kubala, (2018). 11 Reasons Why Too Much Sugar Is Bad for You. Retrieved from https://www.healthline.com/nutrition/too-much-sugar Jirayut Poomontree Kasemsant, Dr. (2018). Standardization of Socio-Economic Status (SES) Classification in Thailand Market Research Industry. Retrieved from http://www.marketing.au.edu/our-department/kms/440-standardization-of-socio-economic-status-ses-classification-in-thailand-market-research-industry.html Kaison Chang, (2018). World Tea Economy: Trends and Opportunities. Retrieved from http://www.o-cha.net/english/association/conference/documents/Kaison.pdf Komsan Tortermvasana, (2018). R&D recycling centre to push 'zero-waste society. Retrieved from https://www.bangkokpost.com/news/environment/1409238/rd-recycling-centre-to-push-zero-waste-society. Kwanchai Rungfapaisarn, (2017). Thailand 4.0 ‘needs urgency’. Retrieved from http://www.nationmultimedia.com/detail/Economy/30317792 Matichonweekly, (2018). Trend: Ready to drink tea. Retrieved from https://www.matichonweekly.com/column/article_75133 Olga KH, (2016). Chart of the Day: 'Low Sugar' Overtaking 'Low Fat'. Retrieved from https://www.theatlantic.com/notes/2016/01/low-sugar-is-overtaking-low-fat/422898/ Oliver Languepin, (2015). Thailand’s dangerous sugar addiction. Retrieved from https://www.thailand-business-news.com/news/headline/51508-thailands-dangerous-sugar-addiction.html Pamela N. Danziger, (2019). 6 Global Consumer Trends. The Brands That Are Out In Front Of Them. Retrieved from https://www.forbes.com/sites/pamdanziger/2019/01/13/6-global-consumer-trends-and-brands-that-are-out-in-front-of-them-in-2019/#7285a8254fe4 Roberto A. Ferdman, (2014). Map: The Countries That Drink the Most Tea. Retrieved from https://www.theatlantic.com/international/archive/2014/01/map-the-countries-that-drink-the-most-tea/283231/ Steven H. Woolf, (2015). How are income and wealth linked to health and longevity?. Retrieved from https://www.urban.org/sites/default/files/publication/49116/2000178-How-are-Income-and-Wealth-Linked-to-Health-and-Longevity.pdf Suchit Leesa-nguansuk, (2019) E-commerce grows 14%, highest in Asean. Retrieved from https://www.bangkokpost.com/business/news/1623714/e-commerce-grows-14-highest-in-asean Tetra Pak. (2018), Unpacking Opportunities. Retrieved from https://www.tetrapak.com/th/about/cases-articles/think-outside-the-box-drink-inside-the-box Thaipbs. (2016), Increasing tax for the beverages containing sugar more than standard. Retrieved from https://news.thaipbs.or.th/infographic/45 Weeraphol W, (2018). Starbucks Teavana. Retrieved from http://www.theeditorssociety.com/2016/2016/09/21/my-teavana-moment/ William Pesak, (2018). Little to 'like' about Thai junta's economy. Retrieved from https://asia.nikkei.com/Opinion/Little-to-like-about-Thai-junta-s-economy World Health Organization, (2018). Healthy Diet. Retrieved from http://www.who.int/mediacentre/factsheets/fs394/en/ Zhorea Shara Garcia, (2019). Thailand’s Investment Outlook for 2019. Retrieved from https://www.aseanbriefing.com/news/2019/02/07/thailands-investment-outlook-for-2019.html | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/7310 | - |
| dc.description.abstract | In 21st Centuries, healthy trend is increasingly popular due to health concern. Also, there is the boom of Taiwanese product in Thailand. Therefore, many businesses grab this opportunity launching healthy beverages and desserts selling at high price due to the high demand. Therefore, we plan to come up with the business plan offered affordable price for daily healthy beverage.
With the advance of technology, the asset light business model is considered to minimize the investment. Therefore, the objective of this business plan is to study the possibility of investment in this asset light model using online website as the main channel. We are introducing the personalized tea blend, even in the office, you are able to blend your favorite recipe by fingertips. With your own creativity, drinking tea with neither sugar nor milk is not boring anymore. From anxiety relief, detoxification to even the serious diseases like cancer, benefits of ingredients can be chosen to match your need. In this business plan, we conducted the analysis of PESTEL, PORTER’s five and SWOT, the in-depth interview, and the feasibility analysis to see how practical the business model is. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-19T17:41:20Z (GMT). No. of bitstreams: 1 ntu-108-R06749037-1.pdf: 7818334 bytes, checksum: 2144f5fda0e1d7224576987533dbc812 (MD5) Previous issue date: 2019 | en |
| dc.description.tableofcontents | CONTENTS
ABSTRACT iii CONTENTS iv LIST OF FIGURES viii LIST OF TABLES x CHAPTER 1 Executive Summary Error! Bookmark not defined. CHAPTER 2 Introduction of The Business 1 2.1 Background of the business 2 2.2 Business Concept 4 CHAPTER 3 The Market Research 6 3.1 Market test of Minimum Viable Product and In-depth interview 6 3.1.1 Sampling Method and Sampling size 6 3.1.2 Interview Method 6 3.1.3 Interview Results 7 3.2 Secondary Analysis from Past Research and Findings 10 3.2.1 Aging 10 3.2.2 Gender 10 3.2.3 Market Consumption and Trend 12 3.3 Main issues from the research 13 CHAPTER 4 Market and Business Analysis 14 4.1 Industry Structure 14 4.1.1 Benefits of tea 14 4.1.2 Benefits of herbs 15 4.2 External Analysis- PESTLE 16 4.2.1 Political factors 16 4.2.2 Economic factors 16 4.2.3 Social and cultural factors 17 4.2.4 Technological factors 17 4.2.5 Environmental factors 18 4.2.6 Legal factors 18 4.3 External Analysis – PORTER’S FIVE 18 4.3.1 Bargaining power of customer: Medium-High 18 4.3.2 Bargaining power of suppliers: Low 19 4.3.3 Threat of new entrants: Medium-High 19 4.3.4 Threats of Substitute Product or Service: Medium 19 4.3.5 Rivalry among existing firms: Medium 20 4.4. Internal Analysis - SWOT 26 4.4.1 Strengths of the business 26 4.4.2 Weakness of the business 27 4.4.3 Opportunity of the business 27 4.4.4 Threats of the business 27 CHAPTER 5 Business Model 29 5.1 Vision, Mission and Goals of the business 29 5.1.1 Vision 29 5.1.2 Mission 29 5.1.3 Goals of the business: 29 5.2 Customer Profile 29 5.3 Value Proposition Design 31 5.4 Business Model Canvas 35 CHAPTER 6: MARKETING STRATEGY 38 6.1 STP strategy 38 6.1.1 Segmentation 38 6.1.2 Targeting 38 6.1.3 Positioning 39 6.2 Branding strategy 39 6.3 Marketing Strategy 40 CHAPTER 7: OPERATIONAL PLAN 45 7.1 Operating Hours 45 7.2 Location 45 7.3 Material Supply 47 7.4 Inspection and Storage 47 7.5 Packaging and Delivery 47 7.6 Channel 48 7.7 Customer Service 51 7.8 Human Resource 51 7.9 Operation Schedule 52 CHAPTER 8: FINANCIAL PLAN 53 8.1 Investment Estimation 53 8.2 Market Size Calculation 53 8.3 Sales Volume Estimation 55 8.4 Cost Margin Calculation 56 8.5 Revenue Estimation 57 8.6 Cost of Goods Sold Calculation 58 8.7 Operating Expense 59 8.8 Project Feasibility Analysis 61 CHAPTER 9: EXPANSION PLAN 62 REFERENCES 63 APPENDIX I: Questions for In-Depth Interview 67 | |
| dc.language.iso | en | |
| dc.title | 泰國客製花草茶商業發展計畫 | zh_TW |
| dc.title | The Development Plan for Customized Tea
Business in Thailand | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 107-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 陳家麟 博士(Chialin Chen, Ph.D) | |
| dc.contributor.oralexamcommittee | 鄭名道(Ming Daw, Cheng) | |
| dc.subject.keyword | Customized Tea,Business Plan,Thailand, | zh_TW |
| dc.relation.page | 68 | |
| dc.identifier.doi | 10.6342/NTU201901414 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2019-07-16 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| dc.date.embargo-lift | 2024-07-19 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-108-1.pdf | 7.64 MB | Adobe PDF | 檢視/開啟 |
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