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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 李吉仁 | |
dc.contributor.author | Ching-Chuan Lin | en |
dc.contributor.author | 林晉銓 | zh_TW |
dc.date.accessioned | 2021-06-17T06:04:43Z | - |
dc.date.available | 2019-01-29 | |
dc.date.copyright | 2019-01-29 | |
dc.date.issued | 2018 | |
dc.date.submitted | 2019-01-22 | |
dc.identifier.citation | 一、 中文部分
陳明哲,2008,第一版,動態競爭,北京,北京大學出版社。 士蘭微電子website. 2018. D-Well 系列超级高壓MOSFET. http://www.silan.com.cn/product/Productcj.aspx?4g3zz1au7OoLwYuKoNrcK6xakpMDzWOA (accessed Mar. 2, 2018) 自由時報. 2017. 蘋果與高通撕破臉 傳聯發科有望接iPhone訂單. http://news.ltn.com.tw/news/business/breakingnews/2295258 (accessed Mar. 28, 2018) 掃文資訊. 2017. 全球電源管理IC廠商大盤點. https://hk.saowen.com/a/ee4253ecc9b4ad24fb1d254e7f2b79340a3a287f2bddce180a0f3b017221f541 (accessed Mar. 28, 2018) 壹讀. 2017. 搞電源管理,你知道這些知名的IC原廠嗎? https://read01.com/La7ng0.html(accessed Mar. 28, 2018) 微文庫. 2017. 功率半導體自主可控迫在眉睫,產業地位穩步提升. https://tw.wxwenku.com/d/100899505 (accessed Mar. 2, 2018) 二、 英文部分 Johnson, Mark W., Clayton M. Christensen, and Henning Kagermann. 2008. Reinventing Your Business Model. Harvard Business Review 86, no. 12 . Nalebuff, B. J., and Brandenburger, A. 1996. Co-opetition. New York, NY: Harper Collins Business. Porter, M. E. 1980. Competitive Strategy. New York: Free Press. Porter, M. E. 1985. Competitive Advantage: creating and sustaining superior performance. New York: Free Press. apple insider. 2015. How Intel lost the mobile chip business to Apple’s Ax ARM Application Processors. https://appleinsider.com/articles/15/01/19/how-intel-lost-the-mobile-chip-business-to-apples-ax-arm-application-processors (accessed Mar. 28, 2018) AnnualReports. 2018. 2017 Annual Report http://www.annualreports.com/Company/dialog-semiconductor (accessed Mar. 2, 2018) Business Insider. 2016. THE GLOBAL SMARTPHONE REPORT: The forces behind the global deceleration in smartphone sales. http://www.businessinsider.com/global-smartphone-market-forecast-2016-4-25 (accessed Mar. 2, 2018) Business Insider. 2017. Apple supplier Dialog is losing staff – to Apple. http://www.businessinsider.com/iphone-supplier-dialog-is-losing-staff-to-apple-2017-12 (accessed Feb. 10, 2018) Business Wire. 2017. iPhone X Costs Apple $370 in Materials, IHS Markit Teardown Reveals. https://www.businesswire.com/news/home/20171108005056/en/iPhone-Costs-Apple-370-Materials-IHS-Markit (accessed Feb. 7, 2018) EPSNews. 2018. Samsung, Apple Top Semiconductor Buyers Ranking in 2017. https://epsnews.com/2018/01/26/samsung-apple-top-semiconductor-buyers-ranking-2017/ (accessed Feb. 7, 2018) Geekbench. 2018. iPhone, iPad, and iPod Benchmarks. https://browser.geekbench.com/ios-benchmarks (accessed Mar. 28, 2018) Gartner. 2011. OEM are buying more semiconductors. http://www.epdtonthenet.net/article/39393/OEMs-are-buying-more-semiconductors.aspx (accessed Feb. 7, 2018) IHS. 2012. Apple’s Lead in Global Chip Purchasing Expands, Consolidating its Influence over Electronics Supply Chain. https://technology.ihs.com/408523/apples-lead-in-global-chip-purchasing-expands-consolidating-its-influence-over-electronics-supply-chain (accessed Feb. 7, 2018) IHS. 2014. iPhone 6 Plus: $100 Costlier for Consumers to Buy—Just $15.50 More Expensive for Apple to Make. https://technology.ihs.com/511475/iphone-6-plus-100-costlier-for-consumers-to-buyjust-1550-more-expensive-for-apple-to-make (accessed Feb. 7, 2018) MacRumors. 2017. Imagination Tech Shares Plunge as Apple Ends Deal with British Firm. https://www.macrumors.com/2017/04/03/imagination-shares-dive-apple-ends-deal/ (accessed Mar. 10, 2018) Morningstar. 2018. Apple Inc Income-Statement. http://financials.morningstar.com/income-statement/is.html?t=AAPL®ion=usa&culture=en-US (accessed Mar. 10, 2018) Novel Power Devices for Smart Power Applications. 2004. http://www.iue.tuwien.ac.at/phd/park/node14.html (accessed Mar. 2, 2018) Statista. 2018.Global mobile OS market share in sales to end users from 1st quarter 2009 to 2nd quarter 2018. https://www.statista.com/statistics/266136/global-market-share-held-by-smartphone-operating-systems/ (accessed Mar. 2, 2018) Texas Instrument website. 2016. Powerful solutions come in small packages. http://www.ti.com/lit/wp/sszy021/sszy021.pdf (accessed Mar. 2, 2018) Yole Development. 2017. Power Integrated Circuit 2017. http://www.yole.fr/PowerIC_QuarterlyUpdate.aspx#.W6jn3nkUnIU (accessed Mar. 2, 2018) | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/71618 | - |
dc.description.abstract | 智慧型手機提供各種方便的應用程式,改變了人類對電子產品的使用習慣,並且已成為人們生活必備品。在智慧型手機尺寸變大、功能變強,趨使應用程式所需的運算量能力與手機的續航力的需求增加,手機的電源管理晶片要求規格與需求數量也跟著提高,這對晶片供應廠商帶來市場機會與挑戰。
本論文係以五力分析與價值網理論為基礎,探討手機的電源管理晶片的產業結構與競爭態勢,以及廠商的成功關鍵因素,並且以動態競爭的思維透過價值網分析建構應對策略,尋求適當的合作夥伴以利鏈結,突顯其附加價值。本文以蘋果公司iPhone的電源管理晶片獨家供應商D公司為個案進行研究, 透過個案公司的歷史背景、發展現況、過去成功的商業模式與內部核心競爭力,給予策略方向建議,進而探討企業內部組織佈局與相對應的價值活動。 本研究期望能以手機電源管理晶片產業以及個案探討與分析,理解個案公司如何應對近乎獨佔的蘋果公司,積極走向自行開發電源管理晶片策略所造成的衝擊,同時,也藉由個案公司的應對策略,提供台灣手機零件供應廠商相關策略因應的參考。 | zh_TW |
dc.description.abstract | Smart phone provides a variety of convenient applications, it changes on how human use the electronics and has become a necessity of people's lives. As the demand of smart phone become larger and more powerful, it prompts the requirement of the applications and the standby time increased; the specifications and the amount of the Power Management Integrated Circuit (PMIC) used for a mobile phone enhanced, which brings the opportunities and challenges to key component suppliers.
Based on the framework of Five-Force analysis and Value Net, this thesis discusses the industrial structure and competitive dynamics of the PMIC of mobile phone, and the key success factors of the manufacturers. With the dynamic competitive mindset, we conduct value network analysis and strategic analysis and propose suggestions of strengthening strategic partnership and highlighting value added activities. This paper is a case-base study on D Company, an exclusive supplier of power management chip for Apple Inc’s iPhone for a long time. By investigating the case company's historical background, current status of business development, successful business model and internal core competencies, we are able to postulate possible strategic directions, and explore the organizational structure and corresponding activities within the enterprise. Overall, this research clearly articulates the structure of the mobile phone’s power management chip industry and how a key player respond to its sole buyer’s vertical integration decision of developing its own power management chip. We hope our suggestions to coping with this kind of challenge provide useful lessons to key component supplier of electronic industry in general. Implications for future research are also discussed. | en |
dc.description.provenance | Made available in DSpace on 2021-06-17T06:04:43Z (GMT). No. of bitstreams: 1 ntu-107-P02750008-1.pdf: 3723520 bytes, checksum: 27922c28d21aecf175bb2f3b358c839a (MD5) Previous issue date: 2018 | en |
dc.description.tableofcontents | 目錄
口試委員會審定書 i 誌謝 ii 中文摘要 iii ABSTRACT iv 目錄 v 圖目錄 vii 表目錄 ix 第一章 緒論 1 第一節、研究背景 1 第二節、研究動機 4 第三節、研究問題與目的 6 第四節、研究方法與研究限制 7 第五節、論文章節架構 7 第二章 文獻探討 9 第一節、五力分析 9 第二節、價值鏈分析 11 第三節、價值網 13 第四節、商業模式 15 第五節、動態競爭 17 第三章 手機電源管理晶片產業分析 19 第一節、電源管理的類別 19 第二節、手機電源管理晶片產業結構 23 第三節、蘋果公司的晶片開發策略演進 29 第四章 D公司的策略轉型分析 34 第一節、D公司簡介 34 第二節、D公司所面臨的挑戰 39 第三節、D公司的價值網與應對策略 41 第五章 結論與建議 51 第一節、研究結論 51 第二節、研究建議 52 參考文獻 54 一、 中文部分 54 二、 英文部分 54 附錄 57 圖目錄 圖1-1 智慧型手機年銷售數量 1 圖1-2 蘋果公司營收成長與研發支出比例 2 圖1-3 全球十大生產製造商歷年採購半導體零件總金額 3 圖1-4 歷代核心架構半導體零件成本變化 4 圖1-5 歷代iPhone運算量與耗電效能進化趨勢 5 圖1-6 本論文架構 8 圖2-1 波特的五力分析模型 9 圖2-2 主體企業價值鏈(Value Chain)框架分析法 12 圖2-3 價值系統(Value System) 13 圖2-4 價值網(Value Net)分析 14 圖2-5 商業模式四元素 16 圖2-6 市場共同性-資源相似性(MC-RS) 四個象限 18 圖3-1 電源管理類別 19 圖3-2 分離式元件應用分佈圖 20 圖3-3 分離式元件 21 圖3-4 S-i-P Power Module 22 圖3-5 多通道電源管理晶片(system PMIC)的市佔率 23 圖3-6 整體手機電源管理晶片市佔率 25 圖3-7 五力分析模型: 全球手機PMIC產業 27 圖3-8 歷年智慧型手機旗艦機種效能比較 29 圖3-9 蘋果公司外購與自製晶片的V-P-C價值理論 31 圖3-10 蘋果公司自製PMIC的價值網 32 圖4-1 D公司年度營業額(百萬美金)成長 35 圖4-2 D公司事業單位營收比例 (2017年度) 36 圖4-3 D公司產品生命持續成長的過程 39 圖4-4 當蘋果公司自製PMIC的價值網 40 圖4-5 相關廠商與D公司的MC-RS分析 45 圖4-6 D公司改變賽局的價值網: 強化技術門檻 47 圖4-7 D公司改變賽局的價值網: 展訊中國市場的事業佈局 48 表目錄 表4-1 事業群營運效率 43 | |
dc.language.iso | zh-TW | |
dc.title | 全球手機電源管理晶片產業競爭動態與策略之個案研究 | zh_TW |
dc.title | A Case-based Study on the Competitive Dynamics and Strategies of Global Mobile Phone’s Power Management Integrated Circuit Industry | en |
dc.type | Thesis | |
dc.date.schoolyear | 107-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 吳政衛,郁義鴻,洪劍峭 | |
dc.subject.keyword | 電源管理晶片,五力分析,價值網,動態競爭, | zh_TW |
dc.subject.keyword | Power Management,Five Forces,Value Net,Competitive Dynamics, | en |
dc.relation.page | 57 | |
dc.identifier.doi | 10.6342/NTU201900160 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2019-01-23 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 臺大-復旦EMBA境外專班 | zh_TW |
顯示於系所單位: | 臺大-復旦EMBA境外專班 |
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