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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 黃奎隆 | |
dc.contributor.author | Cheng-Tao Hsu | en |
dc.contributor.author | 徐承道 | zh_TW |
dc.date.accessioned | 2021-06-17T04:48:53Z | - |
dc.date.available | 2021-08-02 | |
dc.date.copyright | 2018-08-02 | |
dc.date.issued | 2018 | |
dc.date.submitted | 2018-07-31 | |
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/71021 | - |
dc.description.abstract | 在產品預售的領域中,市場上通常分為折價預售(discount advance selling)以及溢價預售(premium advance selling),而在不同的情境下,該使用何種預售方式也不盡相同。本研究將所有的預售方式分成若干種情境,希望探討廠商在不同的情況下最佳的預售價格以及現貨供貨量,因此我們首先建立一個兩期的基本模型,分為預售期及現貨期,並且存在兩群不同性質的策略型顧客(Strategic costumer):熟客與陌生顧客,彼此最大的差異是在預售期的行為不同,兩期間顧客都會考慮自身的效用函數來做出決策。此外我們再以基本模型為基礎建立進階模型,兩模型之不同為陌生顧客是否在預售期就出現,本研究針對在不同的預售價格以及現貨供貨量之下,討論基本模型及進階模型的最佳解。此外在數值分析部分也調整了各項參數以建立不同的銷售情境,並以此探討廠商該如何決定自身的預售策略。 | zh_TW |
dc.description.provenance | Made available in DSpace on 2021-06-17T04:48:53Z (GMT). No. of bitstreams: 1 ntu-107-R05546027-1.pdf: 2362176 bytes, checksum: a3c3d2f7749b635a15d845ad96784f57 (MD5) Previous issue date: 2018 | en |
dc.description.tableofcontents | 第1章 緒論 1
1.1 研究背景 1 1.2 研究動機與目的 4 1.3 研究範圍與架構 5 第2章 文獻探討 7 2.1 預售價格、產能配置 7 2.2 預測需求、願付價格的更新 8 2.3 預售用於競爭市場 9 2.4 預售之消費者行為構面 10 第3章 問題描述與模型建構 12 3.1 問題描述及定義 12 3.1.1 廠商設定 13 3.1.2 消費者設定 13 3.1.3 願付價格設定 14 3.1.4 需求更新 15 3.2 參數設定與基本模型建構 16 3.3 基本模型推導及求解 17 3.3.1 折價預售 18 3.3.2 溢價預售 22 3.3.3 模型小結 26 3.4 進階模型 26 3.4.1 缺貨機率 28 3.4.2 折價預售 28 3.4.3 溢價預售 30 3.4.4 模型小結 32 第4章 數值分析 33 4.1 基本模型分析 33 4.1.1 產能限制T之影響 34 4.1.2 現貨價格p2之影響 36 4.1.3 單位成本c之影響 39 4.2 進階模型分析 42 4.2.1 現貨價格p2之影響 43 4.2.2 客群差異之影響 44 4.3 小結 47 第5章 結論 48 5.1 研究總結 48 5.2 未來研究方向 49 參考文獻 51 附錄1:推導 54 附錄2:Proposition證明 57 | |
dc.language.iso | zh-TW | |
dc.title | 考慮預售銷售資訊及產能之預售價格與產量最佳化 | zh_TW |
dc.title | Optimization in advance selling with considering selling information of pre-order and capacity constraint | en |
dc.type | Thesis | |
dc.date.schoolyear | 106-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 孔令傑,李捷,藍俊宏 | |
dc.subject.keyword | 預售,多期模型,銷售策略,訂價策略, | zh_TW |
dc.subject.keyword | advance selling,multiple period,pricing,selling strategy, | en |
dc.relation.page | 57 | |
dc.identifier.doi | 10.6342/NTU201802314 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2018-08-01 | |
dc.contributor.author-college | 工學院 | zh_TW |
dc.contributor.author-dept | 工業工程學研究所 | zh_TW |
顯示於系所單位: | 工業工程學研究所 |
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