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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 朱建達 | |
dc.contributor.author | Chen-YingJu | en |
dc.contributor.author | 陳瀅如 | zh_TW |
dc.date.accessioned | 2021-06-17T04:31:40Z | - |
dc.date.available | 2018-08-19 | |
dc.date.copyright | 2018-08-19 | |
dc.date.issued | 2018 | |
dc.date.submitted | 2018-08-11 | |
dc.identifier.citation | Chen, Ming-Hsiang (2010), “The economy, tourism growth and corporate performance in the taiwanese hotel industry”, Tourism Management,31(5), 665–675.
Coyle, Diane and Yeung, Timothy Yu-Cheong (2016), “Understanding airbnb in fourteen european cities”, The Jean-Jacques Laffont Digital Chair Working Papers. Farronato, Chiara and Fradki, Andrey (2018), “The welfare effects of peer entry in the accommodation market: The case of airbnb”, NBER WORKING PAPER SERIES, (24361). Neeser, David (2015), “Does airbnb hurt hotel business : Evidence from the nordic countries”, Master’s thesis, Universidad Carlos III de Madrid. Öğüt, Hulisi and Taş, Bedri Kamil Onur Taş (2011), “The influence of internet customer reviews on the online sales and prices in hotel industry”, The Service Industries Journal, 32:2, 197–214. Quattrone, Giovanni, Proserpio, Davide, Quercia, Daniele, Capra, Licia, and Musolesi, Mirco (2016), “Who benefits from the “sharing” economy of airbnb?”, Proceedings of the 25th International Conference on World Wide Web. Runyan, Julie (2004), “Supply and demand in the lodging industry: A simultaneous equation model of the center city philadelphia hotel industry”, Retrieve March 29, 2015. Salvioni, Daniela M. (2016), “Hotel chains and the sharing economy in global tourism”, Emerging Issues in Management. Ytreberg, Nora Svarstad (2016), “Competitive effects of airbnb on the norwegian hotel market”, Master’s thesis, University of Bergen. Zervas, Georgios, Proserpio, Davide, and Byers, John W. (2017), “The rise of the sharing economy: Estimating the impact of airbnb on the hotel industry”, Journal of Marketing Research, 54(5), 687–705. Zheng, Tianshu (2014), “What caused the decrease in revpar during the recession?”, International Journal of Contemporary Hospitality Management, 26(8), 1225–1242. 侯佩妤、陳俊智與包曉天(2017), “國際觀光旅館的房間訂價決定因素以臺灣為例”, 觀光與休閒管理期刊, 5, 138–146. 李維鈞、陳元和、李孟純(2008), “花蓮觀光住宿業服務之產品層次探討”, 龍華科技大學學報, 26. 江沛玲(2011), “台灣國際觀光旅館目標顧客群住宿需求之經濟分析”, 碩士論文,暨南國際大學. 莊筱敏、劉素里(2008), “民宿旅客特性與需求之研究-以花蓮地區為例”, 臺灣觀光學報, 5, 33–48. 陳勁甫、王婷瑜(2005), “亞洲旅客對台灣地區國際觀光旅館住宿需求之研究”, 輔仁管理評論, 12(2), 189–202. 陳宗玄、施瑞峰(2001), “台灣國際觀光旅館國人住宿率預測之研究”, 朝陽學報,(6), 429–452. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70581 | - |
dc.description.abstract | 本論文針對花蓮縣住宿產業,探討民宿產業的快速成長對當地一般旅
館業的影響。過去有許多文獻探討著花蓮縣國際觀光旅館的發展,然而與民宿發展相關的討論則相對非常稀少,因此本文將著重於探討花蓮縣民宿房間數供給的成長,是否對花蓮縣旅館業的平均收益與平均客房收益造成衝擊。本文使用臺灣旅宿網2009 年至2017 年花蓮縣住宿產業的統計資料,並使用花蓮縣民政處所提供的戶數與農地面積做為工具變數,以2SLS 模型進行估計。根據結果,在非旅遊旺季時期,花蓮縣民宿房間數的增加並不會對旅館業經營面產生顯著的影響,然而當旅遊旺季時,民宿房間數成長10%,將使旅館平均收益與旅館平均客房收益分別下降0.7%與0.63%。接著本文進一步分析造成旅館平均收益與旅館平均客房收益下降的原因,可以發現,不論是否在旅遊旺季,民宿的成長對旅館的價格皆沒有顯著的影響,然而在旅遊旺季時,當民宿房間數增 加10%,將導致旅館的住宿人次下降0.82%,此結果代表著旅館並不傾向透過降價與民宿競爭,因此旅遊旺季時,當旅館因應供不應求的情況而提高平均房價,將導致價格彈性較大的房客轉而選擇民宿,因此旅館住宿人數的下降,將使旅館業經營表現受到衝擊。 | zh_TW |
dc.description.abstract | This study examines the effect of B&B Industry on the local hotel industry in Hualien
County. After a review of the literature, most of the studies have focused on International tourist hotels in Hualien, but the research about the economic influence of B&B industry is scattered. The aim of this paper is to estimate the impact of the rapid growth of B&B supply in Hualien to the average income and revenue per available room of Hotel Industry. The data comes from “TaiwanStay” website from 2009 to 2017, which provides Taiwan accommodation industry statistical data. In my empirical result, 2SLS regression shows that when the demand is relatively low in Hualien County, the B&B room supply growth has no significant impact on hotels performance. However in high-demand periods, the B&B room supply increases by 10% would cause the hotel average income and RevPAR decreased by 0.7% and 0.63%, respectively. | en |
dc.description.provenance | Made available in DSpace on 2021-06-17T04:31:40Z (GMT). No. of bitstreams: 1 ntu-107-R05323019-1.pdf: 3332389 bytes, checksum: e7bc5a9bb836b171befe13247a48db71 (MD5) Previous issue date: 2018 | en |
dc.description.tableofcontents | 口試委員會審定書 ..................................... i
謝辭 ................................................. ii 中文摘要 ........................................... iii 英文摘要 ............................................. iv 第一章 前言 ......................................... 1 第二章 台灣住宿產業背景 ............................. 2 2.1 台灣觀光旅館發展 ............................ 3 2.2 台灣一般旅館業發展 .......................... 3 2.3 台灣民宿業發展 .............................. 7 2.3.1 台灣民宿與Airbnb 的差異 ............... 9 第三章 文獻回顧 ..................................... 10 3.1 旅館業相關文獻 .............................. 11 3.1.1 國內旅館業相關文獻 .................. ..11 3.1.2 國外旅館業相關文獻 .................... 13 3.2 民宿業相關文獻 .............................. 14 3.2.1 國內民宿業相關文獻 .................... 14 3.2.2 國外民宿業相關文獻 .................... 16 第四章 資料分析 ..................................... 18 vi 4.1 旅館民宿經營統計 ............................ 18 4.2 敘述統計 ................................... 22 第五章 實證模型 ..................................... 24 5.1 模型設定 ................................... 24 5.2 工具變數相關檢定 ............................ 25 5.3 工具變數選擇與相關性檢定 .................... 26 第六章 實證結果 ..................................... 27 6.1 OLS 與2SLS 第二階段估計結果 ................ 27 6.2 穩健性測試 ................................. 36 第七章 結論與建議 ................................... 40 7.1 結論 ...................................... 40 7.1 討論與建議 ................................. 41 參考文獻 ............................................. 43 | |
dc.language.iso | zh-TW | |
dc.title | 台灣民宿業發展對一般旅館之影響
——以花蓮地區為例 | zh_TW |
dc.title | Estimating the Impact of B&B on the Hotel Industry
- Evidence from Hualien County | en |
dc.type | Thesis | |
dc.date.schoolyear | 106-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 劉家樺,黃景沂,陳妍倩 | |
dc.subject.keyword | 住宿產業,民宿業,工具變數,2SLS,花蓮縣, | zh_TW |
dc.subject.keyword | B&B,Accommodation industry,2SLS,Hualien,Hotel industry, | en |
dc.relation.page | 44 | |
dc.identifier.doi | 10.6342/NTU201803053 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2018-08-13 | |
dc.contributor.author-college | 社會科學院 | zh_TW |
dc.contributor.author-dept | 經濟學研究所 | zh_TW |
顯示於系所單位: | 經濟學系 |
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