請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70394完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝冠雄(Edward K. Hsieh) | |
| dc.contributor.author | Ganpurev Dashzeveg | en |
| dc.contributor.author | 丹玫琳 | zh_TW |
| dc.date.accessioned | 2021-06-17T04:27:13Z | - |
| dc.date.available | 2020-12-25 | |
| dc.date.copyright | 2020-12-25 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-07-22 | |
| dc.identifier.citation | Topic: Cosmetics industry. (2020, January 22). Statista. https://www.statista.com/topics/3137/cosmetics-industry/
Mongolia has 70.9 million livestock animals counted. (n.d.). MONTSAME News Agency. https://montsame.mn/en/read/211029 Shardoctor.mn » about us. (n.d.). shardoctor.mn.https://shardoctor.mn/%d0%b1%d0%b8%d0%b4%d0%bd%d0%b8%d0%b9-%d1%82%d1%83%d1%85%d0%b0%d0%b9?lang=en Thyme. (2001, May 25). Wikipedia, the free encyclopedia. Retrieved July 15, 2020, from https://en.wikipedia.org/wiki/Thyme Li TSC (2002). Janick J, Whipkey A (eds.). Product development of sea buckthorn (PDF). Trends in new crops and new uses. ASHS Press, Alexandria, VA. pp. 393–8. Retrieved 16 May 2014 ISO - International Organization for Standardization. https://www.iso.org/obp/ui/#iso:std:iso:16128:-2:ed-1:v1:en Paraben: Robert Golden, Jay Gandy Guenter Vollmer (2005) A Review of the Endocrine Activity of Parabens and Implications for Potential Risks to Human Health, Critical Reviews in Toxicology, 35:5, 435-458, DOI: 10.1080/10408440490920104 Synthetic fragrances: A complete guide to natural, organic synthetic fragrances. (2019, December 19). Alpha Aromatics. https://www.alphaaromatics.com/blog/the-complete-guide-to-natural-organic-and-synthetic-fragrances/ Five 'must-knows' on the dangers of synthetic fragrance. (2017, December 6). HuffPost. https://www.huffpost.com/entry/five-mustknows-on-the-dan_b_4737654 Liver tumors, brain kidney damage, weird allergy-like symptoms headaches linked to candle shampoo ingredients. (2016, November 17). Dr. Axe. https://draxe.com/health/dangers-synthetic-scents/ What are synthetic fragrances? (n.d.). ExPürtise | The Purest Anti-Aging Skincare. https://expurtise.com/what-are-synthetic-fragrances/ Artificial coloring: Color additives history. (2017, November 3). U.S. Food and Drug Administration. https://www.fda.gov/industry/color-additives/color-additives-history Pigment dyes: Explaining the difference between a pigment and a dye and their use. (n.d.). Australian Soap Suppliers - Aussie Soap Supplies. https://www.aussiesoapsupplies.com.au/explaining-the-difference-between-pigment-dye.html 'World Economic Outlook Database, October 2019'. IMF.org. International Monetary Fund. 15 October 2019. Retrieved 3 September 2019. Taiwan population: 全國人口資料庫統計地圖 Okler.net. (n.d.). 全國人口資料庫統計地圖. 中華民國內政部戶役司-全國人口資料庫統計地圖. https://gis.ris.gov.tw/dashboard.html?key=B01 Kestenbaum, R. (2018, September 11). The biggest trends in the beauty industry. Retrieved from https://www.forbes.com/sites/richardkestenbaum/2018/09/09/beauty industry-biggest-trends-skin-care-loreal-shiseido-lauder/#4b41c35b6982 Local skincare brands: Asian beauty trends: Top 7 popular Taiwanese skincare brands to try. (n.d.). Pinkoi. https://en.pinkoi.com/magz/CW4FfVDy Huashan creative park rental quote: 華山1914文化創意產業園區. (n.d.). Jinshan and bade Square. https://www.huashan1914.com/w/huashan1914_en/rental_18042818234769637 華山1914文化創意產業園區. (n.d.). https://www.huashan1914.com/w/huashan1914/AppPlaceList Shipping price quote: Rates transit time. (n.d.). SF Express. https://www.sf-express.com/sg/en/dynamic_function/price/ Import regulation: Customs Import Tariff and Import and Export Commodity Classification of the Republic of China (n.d.). Gobi Cashmere - Premium Cashmere Brand of Mongolia. https://www.gobi.mn/ (n.d.). Husug Project. https://husug.mn/ MS-савхин хувцас. (n.d.). Facebook - Log In or Sign Up. https://facebook.com/msleathermongolia/ Naranchuluun, G. -. (n.d.). Бэлэн бүтээгдэхүүн үйлдвэрлэл. greensoft.mn. https://leather.mn/%D0%B1%D1%8D%D0%BB%D1%8D%D0%BD- %D0%B1%D2%AF%D1%82%D1%8D%D1%8D%D0%B3%D0%B4%D1%8D%D1%85%D2%AF%D2%AF%D0%BD-%D2%AF%D0%B9%D0%BB%D0%B4%D0%B2%D1%8D%D1%80%D0%BB%D1%8D%D0%BB Natural textile group. (n.d.). Natural Textile Group. https://www.ntg.mn/ugalz-plant Dai, Y., Chen, T., Chang, Y. (2018). Skin care services and disease prevalence in Taiwan: A nationwide study. Dermatologica Sinica, 36(3), 124-130. https://doi.org/10.1016/j.dsi.2017.11.001 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70394 | - |
| dc.description.abstract | This thesis focuses on the business plan for Uulen Brand LLC to enter Taiwanese market with its organic handmade soaps. The company is currently registered and operates in Mongolia. The reason to enter Taiwanese market is to provide quality product from natural ingredients, such as sea buckthorn oil, sheep tail oil, which are specialty in Mongolia, for consumers with sensitive skin and high concerns for their skin condition. Current market trend and the economic feasibility of selling abroad has great business potential. Within the scope of this plan, a study has been conducted with the purpose to identify consumer behavior in their consumption of personal hygiene and skin care products. And assess the size of potential customers with respect to the metropolitan citizens in Taipei. Based on the survey respondents, I have learned that 20% of the consumers are using bar soaps and the company needs to distinguish with its aroma of the products and consistent effects that it has on skin, supported by other products to build an entire skincare routine. Consumers are willing to pay NT$200-NT$350 for single pack of product that addresses their skin problems or offers nutrition and moisture and about 20% of the respondents are highly likely to switch to different brand for better quality. The intention of this thesis business plan is to accomplish in helping the existing business in Mongolia to expand to markets in Taiwan, making natural products available in the market for quality long term skin care solution. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T04:27:13Z (GMT). No. of bitstreams: 1 U0001-1707202013332200.pdf: 4143901 bytes, checksum: 954cd8673136116aff522de7fcbccacf (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | List of figures vii List of tables vii Motivation 9 Executive Summary 11 1. Description of Business/Background 13 1.1. Operations 13 1.2. Sourcing and fulfillment 13 1.2.1. Tallow 13 1.2.2. Herbs 13 1.2.3. Plant-based oils and essential oils 14 2. Distribution 15 3. Milestones and metrics 15 3.1. Certifications of international standard 15 3.1.1. ISO 16128 15 3.1.2. COSMOS standard 16 3.1.3. Increasing the production capacity 16 3.1.4. Shipping contract 17 4. Traction 18 5. Metrics 18 6. Product and Services 18 6.1. Difference between natural and commercial soaps 19 6.1.1. Comparison in terms of ingredients: 19 6.1.2. Comparison in terms of process 21 6.2. Commercial soaps 21 6.3. Natural handmade soaps 22 7. Market 23 7.1. Overview of global beauty and personal care market 23 7.2. Overview of Taiwanese skincare and cosmetics market 27 7.3. Summary of insights from the market statistics 29 7.4. External analysis 29 7.4.1. Political and legal 29 7.4.2. Technological 30 7.4.3. Economic 30 7.5. Competition 30 7.5.1. Competition matrix 30 7.5.2. Direct competitor analysis 31 7.5.3. Competition strategy 32 7.6. Target market 33 7.6.1. Total available market 33 7.6.2. Segmented addressable market 34 7.6.3. Share of the market 35 7.7. Trends for these markets 35 7.8. Customer segment 36 7.9. Future products and services 38 7.9.1. Geographic expansion 38 7.9.2. Product line expansion 39 8. Strategy 40 8.1. Marketing goals and objectives 40 Goals 40 Objectives 41 8.2. Marketing and sales plan 41 8.3. Positioning statement 41 8.4. Pricing 41 8.5. Promotion 42 8.6. Packaging 42 8.7. Advertising 43 8.8. Content marketing 43 8.9. Strategic alliances 44 8.10. Branding 44 9. Management and Organization 45 9.1. Company overview 45 9.2. Entering Taiwan 46 10. Assumptions 46 11. Financial 47 11.1. Business set up cost 47 11.2. Profit and loss forecast 48 11.2.1. Highly conservative projection 48 11.2.2. Medium projection 53 11.2.3. Highly optimistic projection 58 11.3. Break even analysis 64 12. Impact Measurement 65 13. Uncertainty and Risks 69 14. Attachments 70 14.1. Cash flow statement 70 14.1.1. Cash flow statement – Conservative scenario 70 14.1.2. Cash flow statement – Medium scenario 72 14.1.3. Cash flow statement – Optimistic scenario 73 15. References 75 | |
| dc.language.iso | en | |
| dc.subject | 有機 | zh_TW |
| dc.subject | 手工製作 | zh_TW |
| dc.subject | 天然成分 | zh_TW |
| dc.subject | natural ingredients | en |
| dc.subject | sensitive skin | en |
| dc.subject | organic handmade soaps | en |
| dc.subject | skin care | en |
| dc.title | Uulen Brand有限公司拓展台灣市場之商業計畫書 | zh_TW |
| dc.title | Uulen Brand LLC Business plan for expanding to Taiwanese market | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 109-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 韓廷允(Jung-Yun Han) | |
| dc.contributor.oralexamcommittee | 凱達西(DArcy Caskey) | |
| dc.subject.keyword | 有機,手工製作,天然成分, | zh_TW |
| dc.subject.keyword | natural ingredients,sensitive skin,organic handmade soaps,skin care, | en |
| dc.relation.page | 77 | |
| dc.identifier.doi | 10.6342/NTU202001597 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2020-07-22 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| U0001-1707202013332200.pdf 未授權公開取用 | 4.05 MB | Adobe PDF |
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