名人的電子衣櫥商業計畫書

Abstract

這個商業計劃是故意進行的，以確定是否有奢侈的衣服租賃業務適合柬埔寨和未來在整個東南亞的擴張。中近幾年來，奢侈品的銷在亞洲地區內呈現出歷史性增長。 特別是，東南亞已經烙印了“品牌越大越好”的思維定式更高的地位“，這導致了更高的費用，有限的時尚選擇，並且導致了衣櫃空間。我認識到提供豪華服裝租賃的計劃機會服務與名人的衣櫃收集作為我們的補充產品的一部分。 名人電子衣櫥將同時擁有零售和網上商店。零售店將會位於柬埔寨精英最流行的聚居地之一。我們的主要產品是奢侈名牌產品，包括連衣裙，手袋，鞋子和配飾（戒指，項鍊，手錶，皮帶等）。我們的輔助產品是名人的衣櫥跑道設計師的收藏。人們可以通過在線下訂單並來我們的商店如果需要，我們店內的個人造型師會提供時尚建議服務。 我們希望打造我們的品牌形象，作為反映社會的精英服裝租賃服務我們的大多數客戶都有自己的地位。我們的經營理念是奢華和精英，但價格實惠。整個提案包括介紹，產品和服務的描述，並對電子商務，共享經濟，奢侈品和租賃服務進行全面分析行業分析。我們深入的財務分析主要是為了確定我們的回報投資將是有利可圖的，其中包括啟動成本，資金來源和使用情況，年度需求預測，項目收益表和現金流量，最後是確保我們的操作將平衡。 六這個商業計劃的目的是考慮盡可能多的相關因素並編制信息和日期以便制定更準確的計劃。畢竟，業務計劃不是一個靜態文檔，而是一個需要行若干修改的文檔業務發展。

This business plan is purposely conduct to determine whether a luxury clothes rental business is suitable for Cambodia and future expansion throughout Southeast Asia. Within the last few years, luxury goods sale have gone up histrionically within Asia region. Particularly, Southeast Asian has imprinted the mind-set of “the bigger the brand equal the higher the status” which results in a higher expense, limited fashion choice, and out of wardrobe space. I recognized the opportunity in planning at offer a luxury clothes rental service with Celebrities’ wardrobe collection as part of our supplement products. Celebrity e-Closet will have both retail and online stores. The retail store will be located in one of the most of the popular hangout spots for the Cambodian’s elites. Our main products are luxury name brand products include dresses, handbags, shoes, and accessories (ring, necklace, watch, belt, etc.). Our secondary products are Celebrities’ wardrobe and runway designers’ collections. People can place their order via online and come to our store for pick up where our in store personal stylists will provide fashion advise service if needed. We want to create our brand image as an elite clothes rental service that reflects the social status mind-set that most of our customers’ have. Our business concept is luxury and elite but affordable price. The whole proposal includes introduction, description of the products and services, and overall analysis of e-commerce, sharing economy, luxury goods, and rental service industry analysis. Our in deep financial analysis is mainly to determine if our return on investment would be profitable which include start-up costs, sources and use of funds, yearly demand forecast, project income statement and cash flow, and lastly is to ensure our operation will break even. The purpose of this business plan is to consider as many relevant factors as possible and to compile information and date in order to have a more accurate plan. After all, a business plan is not a static document, but a document that requires several modifications as the business develops.