公有應用鏈的價值創造循環研究

Abstract

近年來最火紅的科技非區塊鏈（Blockchain）技術莫屬了，而相對應的應用也逐漸在日常生活中蓬勃發展。 然而，儘管名氣甚大、應用場景也多，區塊鏈卻仍然因為技術過於生澀難懂而常被誤解為狹隘的比特幣，甚至是駭客和非法交易。但事實上，區塊鏈技術所具備的特色和能提供的服務遠不及如此，亦有許多優勢可參考。 最值得一提的便是以太坊。因此，本論文將針對「以太坊類型」之區塊鏈進行系統化的探討，解答： (1) 公有應用鏈之商業模式是否具有價值 (2) 分析並歸納公有應用鏈內各方參與者是否具備正向價值創造循環 (3) 針對公有應用鏈之缺點提出修正建議，提供未來欲進入此產業者意見及想法 並在本研究的最後，以價值創造循環（Value Creation Cycle, VCC）的宏觀角度分析及呈現此產業運行之模式，以確保正向的價值會不斷地回饋到循環之中，不斷創造價值。

In recent years, the hottest technology is “Blockchain”, and the corresponding applications are gradually flourishing in daily life. In spite of its great fame and many application scenarios, blockchain is still often misunderstood as narrow “Bitcoin”, or even hackers' illegal transaction ways. That’s all because blockchain technology is too crude and difficult to understand. In fact, the characteristics and services provided by blockchain technology are far less than this, and there are many advantages that can be referred. The most worth mentioning is Ethereum. Therefore, this paper will systematically discuss the “Ethernet type” blockchain and answer the following questions: (1) Whether the business model of “Publicly Applied Blockchain” valuable or not (2) Analyze and summarize whether characters in “Publicly Applied Blockchain” industry have a positive value creation cycle or not (3) Make amendments and suggestions to the shortcomings of “Publicly Applied Blockchain” and provide opinions and ideas for future industry entries At the end of this study, I’ll analyze this industry from a macro perspective using Value Creation Cycle (VCC) to ensure that the positive value will be continuously fed back into the cycle and create value.