請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69010完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho T. Chou) | |
| dc.contributor.author | Hsin-Mei Chang | en |
| dc.contributor.author | 張欣美 | zh_TW |
| dc.date.accessioned | 2021-06-17T02:46:57Z | - |
| dc.date.available | 2017-08-24 | |
| dc.date.copyright | 2017-08-24 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-08-16 | |
| dc.identifier.citation | Amazon Web Services, “What is Cloud Computing”, https://aws.amazon.com/what-is-cloud-computing/?nc2=h_l2_cc, accessed January 2017.
Australian Bureau of Statistics, “Building Activity, Australia, Mar 2017“, July 12, 2017, http://www.abs.gov.au/ausstats/abs@.nsf/0/4FB5ACFC0074529ECA2576B00017C434?Opendocument, accessed July 2017 Gadd, Belinda. “Is Buying Off-The-Plan A Good Investment?” Domain, [https://www.domain.com.au/advice/is-buying-off-the-plan-a-good-investment/], accessed June 2017. Craze, Kirsten. “Boom to bust: how many is too many apartments for our cities”, News.com.au, May 13, 2016, [http://www.news.com.au/finance/real-estate/buying/boom-to-bust-how-many-is-too-many-apartments-for-our-big-cities/news-story/8c15498749e077b97bb3aeee16e67e6d], accessed January 2017. Foreign Investment Review Board, “Annual Report 2015-2016”, [https://cdn.tspace.gov.au/uploads/sites/79/2017/04/1516-FIRB-Annual-Report.pdf], accessed May 2017. Hagiu, Andrei. “Strategic Decisions for Multisided Platform” MIT Sloan Management Review, December 19, 2013. [http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/], accessed January 2017. Jain, Naresh. (2009). 'Run marathons, not sprints'. JLL, “Global Real Estate Transparency Index, 2016: Taking Real Estate Transparency to the Next Level”, [http://www.jll.com/Research/Global-Real-Estate-Transparency-Index-2016.pdf], accessed May 2017. JLL, “Global Real Estate Transparency Index, 2014: Real Estate Raises the Bar”, [http://www.jll.com/Research/Global-Real-Estate-Transparency-Index-2014.pdf], accessed May 2017. Kassam, Ashifa. “Toronto to impose 15% tax on foreign home buyers to regulate housing costs”, The Guardian, April 20, 2017, [https://www.theguardian.com/world/2017/apr/20/toronto-foreign-tax-homes-housing-market-canada], accessed on May y2017 Lenaghan, Nick. “Melbourne, Sydney Office Rents Amongst the Highest in the World”, Financial Review, November 22, 2016, [https://www.commercialrealestate.com.au/news/melbourne-sydney-office-rents-top-three-highest/], accessed February 2017. Mayoh, Lisa. “Canada’s plan to tax foreign investors is already working”, News.com.au, March 18, 2017, [http://www.news.com.au/finance/real-estate/buying/canadas-plan-to-tax-foreign-investors-is-already-working/news-story/38af5331ef2fd9c9730dc5b24c8096e5], accessed May 2017 National Australia Bank, “NAB Residential Property Survey Q1-2017”, April 7, 2017, [http://business.nab.com.au/wp-content/uploads/2017/04/NAB-Residential-Property-Survey-Q1-2017.pdf], accessed May 2017. Navaratnarajah, Romesh. “Residential vacancy rate remains high”, PropertyGuru.com.sg, February 6, 2017, [http://www.propertyguru.com.sg/property-management-news/2017/2/145892/residential-vacancy-rate-remains-high], accessed May 2017 Passarelli, Anthony. “Canada’s Purpose-Built Rental Vacancy Rate Increases”, Canada Mortgage and Housing Corporation, November 28, 2016, [http://www.marketwired.com/press-release/canadas-purpose-built-rental-vacancy-rate-increases-2178713.htm], accessed January 2017. Porter, Michael E. “The Five Competitive Forces that Shape Strategy”, Harvard Business Review, January 2008, [https://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy], accessed January 2017. QBE Insurance (Australia) Limited, “Australian Housing Outlook 2016-2019”, October 2016, [https://www.qbelmi.com/Uploads/Documents/56ff112c-66ce-4be0-b5c2-7b97039f55a7.pdf], accessed January 2017. Rent, “Rent Snapshot – Price for May 2017”, https://www.rent.com.au/blog/rental-snapshot-may-2017, accessed July 2017. Scutt, David. “ENTER THE DRAGON: There’s finally hard data on the huge role of foreign buyers in Australian property”, Business Insider Australia, March 24, 2017, [https://www.businessinsider.com.au/foreign-investment-in-australian-housing-2017-3], accessed May 2017. Somasundaram, Narayanan. “6 astonishing features of Australia’s current house price boom”, Business Insider Australia, February 6, 2017, [https://www.businessinsider.com.au/6-astonishing-features-of-australias-current-house-price-boom-2017-2], accessed May 2017. The Australian Government the Treasury, “Foreign Investment Into Australia – Treasury Working Paper”, January 2016. The U.S. Census Bureau, “Quarterly Residential Vacancies and Homeownership, First Quarter 2017”, April 27, 2017, [https://www.census.gov/housing/hvs/files/currenthvspress.pdf], accessed May 2017. Walker, Brad. “Foreign Buyers Widening Range of US Real Estate Investment”, Nasdaq, August 24, 2016, [http://www.nasdaq.com/article/foreign-buyers-widening-range-of-us-real-estate-investments-cm669379], accessed January 2017. Wilson, Andrew. “Vacancy rates remain tight to start the year”, Domain, February 9, 2017, [https://www.domain.com.au/news/vacancy-rates-remain-tight-to-start-the-year/], accessed May 2017. 徐義平,“全國空屋86萬戶 雙北不動產2.6兆”, 自由時報, October 13, 2016, [http://news.ltn.com.tw/news/business/paper/1041141], accessed January 2017. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69010 | - |
| dc.description.abstract | Information asymmetry is an issue long existed in the real estate industry that is needed to be seriously addressed. PropertyEasy.com is designed to address issues caused by information asymmetry and provide mechanism for the actual parties to a real estate property transaction to communicate with each other. PropertyEasy.com employs cloud-computing technology and offers services through the cloud-based web platform, allowing the users to easily access the services provided by PropertyEasy.com at any time and from any location. This study evaluates the idea and logic behind the development of PropertyEasy.com and develops strategies for business growth by reference to numerous well-known business development and management strategies and principles. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T02:46:57Z (GMT). No. of bitstreams: 1 ntu-106-R01749023-1.pdf: 2210540 bytes, checksum: c8057d866bb303322207c5689ca3b60c (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | Executive Summary 1
1. Introduction & Background of Enterprise 3 1.1 Information Asymmetry in the Real Estate Property Transaction 3 1.2 Company Information 5 1.3 Company’s Vision, Missions & Objectives 6 1.3.1 Vision 6 1.3.2 Missions 6 1.3.3 Objectives 6 1.4 Business Model 7 2. Products & Services 8 2.1 Service Model 8 2.2 Information Management 9 2.2.1 Information Flow & Management for Transaction Management Service 10 2.2.2 Information Flow & Management for Property Management Service 11 2.2.3 Cloud Technology 11 2.3 Service Descriptions 12 2.3.1 Transaction Management Service 13 2.3.2 Property Management Service 15 2.3.3 Real Estate Portal Services 17 2.4 Revenue Stream & Profit Model 19 3. Market Analysis 20 3.1 Selection of Initial market 20 3.2 Overview of The Selected Market 23 3.2.1 Market Size 23 3.2.2 Market Characteristics 25 3.3 Market Survey 30 3.3.1 Survey for Licensed Real Estate Agents & Their Overseas Referral Agents or Partners 30 3.3.2 Interview with the International Purchasers Who Purchased Real Estate Properties in Australia 33 3.4 Competition 34 3.4.1 Direct Competition 34 3.4.2 Indirect Competition 34 3.4.3 Realestate.com.au 35 3.4.4 Domain.com.au 36 3.4.5 Juwai.com 37 3.4.6 PropertyGuru.com.sg 37 4. Competitiveness Analysis 40 4.1 External Market environment 40 4.1.1 Threat of New Entrant 41 4.1.2 Suppliers’ Bargaining Power 41 4.1.3 Buyers’ Bargaining Power 41 4.1.4 Threat of Substitutes 41 4.1.5 Competitive Rivalry 42 4.2 SWOT Analysis 43 5. Implementation Strategies 45 5.1 Business Development Strategies 45 5.2 Organisational Structure 46 5.3 Marketing Strategy 48 5.4 Pricing Strategy 50 5.4.1 Pricing for Transaction Management Services 50 5.4.2 Pricing for Property Management Services 51 5.4.3 Pricing for Advertising Space 52 5.5 Social Responsibility Strategy 52 6. Financial Plan 54 6.1 Sale Forecast 54 6.2 Pro Forma financial Statement 58 6.3 Profit Margin Analysis 61 7. Exit or Expansion Strategy 63 Bibliography & Reference 64 | |
| dc.language.iso | en | |
| dc.subject | Platform | en |
| dc.subject | Real Estate | en |
| dc.subject | Information Asymmetry | en |
| dc.title | PropertyEasy.com –有效率管理房地產買賣以及租賃管理之網路平台 | zh_TW |
| dc.title | PropertyEasy.com – An Online Platform for Effective Management of Real Estate Property Transaction and Property Leasing | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 孔令傑(Ling-Chieh Kung),謝冠雄(Edward Hsieh) | |
| dc.subject.keyword | Information Asymmetry,Real Estate,Platform, | en |
| dc.relation.page | 66 | |
| dc.identifier.doi | 10.6342/NTU201703404 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2017-08-16 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-106-1.pdf 未授權公開取用 | 2.16 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。