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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/68475完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃景沂(Ching-I Huang) | |
| dc.contributor.author | Jung-Chuan Liu | en |
| dc.contributor.author | 劉容銓 | zh_TW |
| dc.date.accessioned | 2021-06-17T02:22:16Z | - |
| dc.date.available | 2022-08-24 | |
| dc.date.copyright | 2017-08-24 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-08-19 | |
| dc.identifier.citation | 1. Anderson, S.T., Friedman, D., Milam, G. and Singh, N, (2007), “Seller strategies on eBay: Does size matter,” International Journal of Electronic Business, 5, 643–669.
2. Bajari, P. and A. Hortacsu, (2003), “Winner's curse, reserve prices and endogenous entry: empirical insights from eBay auctions,” Rand Journal of Economics, 34, 329–55. 3. Budish E.-B.and L.-N. Takeyama, (2001), “Buy prices in online auctions: irrationality on the internet?” Economics Letters, 72, 325–333 4. Barrymore N. and Y. Raviv, (2009), “The Effect of Different Reserve Prices on Auction Outcomes.” Robert Day School of Economics and Finance Research Paper No. 2009-13 5. Chen K.-P., S.-H. Ho, C.-H. Liu, C.-M. Wang, (2017), “The Optimal Listing Strategies in Online Auctions,” International Economic Review, 58(2), 421-437. 6. Chen J.-R., K.-P. Chen, C.-F. Chou, C.-I Huang,(2013), “A Dynamic Model of Auctions with Buy-it-now: Theory and Evidence,” Journal of Industrial Economics, 61, 393-429 7. Chen K.-P., Y.-S. Liu, Y.-T. Yu, (2012), “The Seller’s listing strategy in online auctions:evidence from eBay”,mimeo. 8. Cabral L., A. Hortacsu, (2010), “The dynamics of seller reputation: Evidence from eBay.” The Journal of Industrial Economics, 58 (1), 54-78 9. Chan, T. Y., Kadiyali, V., Park, Y.-H. , (2007), “The exercise of buy-it-now pricing in auctions: seller revenue implications,” Working Paper, Cornell University. 10. Chiburis R., M. Lokshin, (2007), “Maximum likelihood and two-step estimation of an ordered-probit selection model.” Stata Journal 7 (2), 167-182 11. Ermisch J.F., R.E. Wright, (1993), “Wage offers and full-time and part-time employment by British women.” Journal of Human Resources, 28(1) , 111-133 12. Heckman, J. J. (1979), “Sample selection bias as a specification error”,Econometrica, 47, 153–161. 13. Hasker, K. and R. Sickles (2010), “eBay in the Economic Literature: Analysis of an Auction Marketplace,” Review of Industrial Organization, 37, 3-42. 14. List, J.A. and Lucking-Reiley, D, (2002), “Bidding behavior and decision costs in field experiments,” Economic Inquiry, 40, 611–619. 15. Luis Cabral and Ali Hortacsu¸ (2010), “The Dynamics of Seller Reputation: Theory and Evidence from eBay,” Journal of Industrial Economics, 58, 54-78. 16. Resnick P, R Zeckhauser, J Swanson, K Lockwood,(2006), “The value of reputation on eBay: A controlled experiment,” Experimental economics, 9(2), 79-101. 17. Wang, X., Montgomery, A., Srinivasan, K, (2008), “When auction meets fixed price: a theoretical and empirical examination of buy-it-now auctions,” Quantitative Marketing and Economics, 6, 339. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/68475 | - |
| dc.description.abstract | 本文主要研究賣家拍賣頻率對於交易模式及訂價之影響，在Chen et al.( 2013)之理論架構下，推論其與風險態度之關係。本文確認了其對交易模式選擇及訂價之影響，亦排除了其導因於競爭激烈程度及其影響交易模式與訂價選擇之可能，得到了「拍賣次數較頻繁之賣家較有可能吸引風險趨避之買家」之推論。本文亦以Chen et al. (2013)之理論為基礎，補足了Anderson et al. (2007)的研究結論。此外，本篇也根據Chen et al.(2012)的計量方法研究不同交易模式下成交率和成交價的變化，得到了相似的結果。 | zh_TW |
| dc.description.abstract | This paper empirically studies the impact of the seller's auction frequency on the auction format and pricing, and discuss its relationship with the risk attitude based on the theory of Chen et al. (2013). This paper also confirms its impact on the auction format and pricing, and also excludes the effect of competition between buyers. We have the conclusion that sellers with more frequent auctions are more likely to attract more risk-adverse buyers. This paper also complements the conclusion of Anderson et al. (2007) based on the theory of Chen et al. (2013). In addition, we estimate change in sales rate and transaction price between different format and has the result, which is similar to Chen et al.(2012). | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T02:22:16Z (GMT). No. of bitstreams: 1 ntu-106-R02323038-1.pdf: 1549508 bytes, checksum: 037f727e0c1f827eaa163ce4455b15c4 (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | 目 錄
口試委員會審定書……………………………………………………………… i 誌謝………………………………………………………………………………………… ii 中文摘要……………………………………………………………………………… iii 英文摘要………………………………………………………………………………… iv 目錄…………………………………………………………………………………………… v 圖目錄……………………………………………………………………………………… vi 表目錄…………………………………………………………………………………… vii 第一章 簡介………………………………………………………………………… 1 第二章 資料探討………………………………………………………………… 3 2.1 eBay交易模式介紹……………………………………………………… 3 2.2 基本資料………………………………………………………………………… 4 2.3 交易模式與其他變數之關係……………………………………… 5 2.4 拍賣頻率與其他變數之關係……………………………………… 7 第三章 研究方法……………………………………………………………… 10 第四章 迴歸模型實證……………………………………………………… 12 4.1拍賣機制選擇與拍賣頻率之關係……………………………… 12 4.2訂價與拍賣頻率之關係………………………………………………… 14 4.3競標激烈程度與拍賣頻率之關係……………………………… 19 4.4交易模式與交易結果之關係……………………………………… 22 第五章 結語………………………………………………………………………… 25 參考文獻………………………………………………………………………………… 26 附錄…………………………………………………………………………………………… 27 | |
| dc.language.iso | zh-TW | |
| dc.subject | 拍賣頻率 | zh_TW |
| dc.subject | 直接購買 | zh_TW |
| dc.subject | selling frequency | en |
| dc.subject | buy-it-now | en |
| dc.subject | auction | en |
| dc.title | 拍賣頻率與直接購買 | zh_TW |
| dc.title | Selling Frequency and Buy-it-now Auction on eBay | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 朱建達(Jian-Da Zhu),李宗穎(Chung-Ying Lee) | |
| dc.subject.keyword | 拍賣頻率,直接購買, | zh_TW |
| dc.subject.keyword | selling frequency,buy-it-now,auction, | en |
| dc.relation.page | 30 | |
| dc.identifier.doi | 10.6342/NTU201704029 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2017-08-20 | |
| dc.contributor.author-college | 社會科學院 | zh_TW |
| dc.contributor.author-dept | 經濟學研究所 | zh_TW |
| 顯示於系所單位： | 經濟學系 | |
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