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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 曹承礎 | |
dc.contributor.author | HsiangJu Huang | en |
dc.contributor.author | 黃相儒 | zh_TW |
dc.date.accessioned | 2021-06-17T02:13:23Z | - |
dc.date.available | 2019-02-26 | |
dc.date.copyright | 2018-02-26 | |
dc.date.issued | 2017 | |
dc.date.submitted | 2017-11-30 | |
dc.identifier.citation | Yiju (2017, April 18). 餐飲業的成長及其幕後推手:外食文化.Retrieved from https://www.gvm.com.tw/article.html?id=32210
周秩年 (2016, June). 台灣趨勢研究: 產業分析:餐飲業發展趨勢(2016年). Retrieved from http://www.twtrend.com/share_cont.php?id=51 雷浩斯 (2106, June 20). 柏文(8462)台灣首間上櫃健身房,健身工廠!Retrieved from https://redhouse.statementdog.com/archives/2768 曹淳誠 (2015, June 4). 商業周刊: 健身工廠從中南部反攻,破「唐雅君魔咒」 Retrieved from http://archive.businessweekly.com.tw/Article/Index?StrId=58444 痞客邦 (2014, October 20). 遠見: 【PIXNET網路關鍵報告】運動健身當道,擁有吸睛完美身材必看攻略 Retrieved from https://www.gvm.com.tw/article.html?id=27211 何姍 (2016, July 5). 都是為肉體服務,餐飲和健身房怎麼走到一起?Retrieved from http://www.gegugu.com/2016/07/05/7877.html Department of Statistics, Ministry of Economic Affairs http://dmz9.moea.gov.tw/gmweb/investigate/InvestigateEA.aspx Commerce Development Research Institute http://www.cdri.org.tw/ Sports Administration, Ministry of Education http://www.sa.gov.tw/wSite/mp?mp=11 Department of Sports, Taipei City Government http://sports.gov.taipei/ Ministry of Finance, R.O.C. http://www.mof.gov.tw/ Department of Civil Affairs, Taipei City Government http://ca.gov.taipei/ct.asp?xItem=1071180&ctNode=41896&mp=102001 Bureau of Labor Insurance, Ministry of Labor http://www.bli.gov.tw/default.aspx National Health Insurance Administration, Ministry of Health and Welfare https://www.nhi.gov.tw/ 104 Job Bank https://www.104.com.tw/ The GI Diet Guide http://www.the-gi-diet.org/lowgifoods/ 591 房屋交易 https://www.591.com.tw/ iCHEF - Designed by Restaurant, for Restaurants https://www.ichefpos.com/zh-tw/pricing/#tw-pricingcontact-1 DAREBEE Global Fitness Resource https://darebee.com/nutrition/pre-and-post-workout.html Coach: Post-Workout Meal Strategy http://www.coachmag.co.uk/nutrition/3463/post-workout-meal-strategy Dr. Axe Food is Medicine: Protein Foods: 8 Health Benefits of Foods High in Protein https://draxe.com/protein-foods/ Healthline: Eating the Right Foods for Exercise https://www.healthline.com/health/fitness-exercise-eating-healthy#overview1 Bodybuilding: Meal Timing is Everything https://www.bodybuilding.com/fun/meal-timing-is-everything.html | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/68142 | - |
dc.description.abstract | This business plan was undertaken to determine if it is feasible to start a fitness restaurant in Taipei City. In recent years, there have been an increasing trend regarding to the rising popularity on fitness and healthy diet. However, there is nearly no single restaurant that is specially designed for providing appropriate nutritious food to the fitness people. I saw an opportunity in opening a restaurant aiming at offering healthy customized fitness meals for people who need replenishment before or after workout and exercise.
BodyRock fitness restaurant is planning to be located at the area where most of the fitness and health clubs are clustered in Taipei City. The core products of the restaurants are pre and post workout meals, weight-loss meals, protein-based beverages, and workout snacks. People can either purchase the products by visiting our physical restaurant or making an online order. We will establish a long-term partnership with a sports nutritionist who will assist us designing the menu contents and educating our staff on nutritional knowledge. We want to create an environment where customers are encouraged to interact with us. The restaurant is not only a dining place, but also a social place that people can share their fitness or diet experiences with each other. The concept of the restaurant can be simply described as below: Healthy diet can be delicious, enjoyable, and affordable. Eat smart & healthy, be physical active, and live better. This business plan includes the restaurant introduction, description of the products and services, overall analyses of the food and beverage industry and the fitness industry in Taiwan, and marketing strategies. Further on, a financial analysis was executed to determine whether the proposed plan offers a profitable investment. This includes an examination of the start-up costs and funding, as well as the creation of an income statement and the statement of cash flows for the first three years. These financial forms then made it possible to perform a break-even analysis. The purpose of this business plan is to consider as many relevant factors as possible and to compile information and date in order to have a more accurate plan. After all, a business plan is not a static document, but a document that requires several modifications as the business develops. | en |
dc.description.provenance | Made available in DSpace on 2021-06-17T02:13:23Z (GMT). No. of bitstreams: 1 ntu-106-R04749019-1.pdf: 2166655 bytes, checksum: 003aaeab132ca5479ad2933050f151d7 (MD5) Previous issue date: 2017 | en |
dc.description.tableofcontents | Table of Contents
Abstract............................................................................................................................iii List of Figures....................................................................................................................v List of Tables....................................................................................................................vi 1. Chapter 1: Executive Summary..................................................................................1 1.1 Introduction..............................................................................................................1 1.2 Business Motivation.................................................................................................2 1.3 Products & Services.................................................................................................4 1.4 The Market...............................................................................................................6 1.5 Financial Considerations..........................................................................................7 1.6 Mission.....................................................................................................................8 1.7 Objectives.................................................................................................................8 1.8 Keys to Success........................................................................................................9 2. Chapter 2: Restaurant Introduction & Background................................................10 2.1 Restaurant Summary................................................................................................10 2.2 Positioning & Opportunities....................................................................................11 2.3 Locations & Designs................................................................................................14 2.4 Restaurant Ownership..............................................................................................18 2.5 Personnel Arrangement............................................................................................19 3. Chapter 3: Products & Services..................................................................................21 3.1 Products Design Principle........................................................................................21 3.2 Offering Customers' needs.......................................................................................24 3.3 Services....................................................................................................................31 3.3.1. Services Provided...........................................................................................31 3.3.2. Operation Hours.............................................................................................33 3.4 Pricing Strategy........................................................................................................34 3.5 Future Services.........................................................................................................35 4. Chapter 4: Market Analysis...........................................................................................37 4.1 Porter's Five Forces.....................................................................................................37 4.2 Fitness Industry Analysis............................................................................................40 4.3 Food and Beverage Industry Analysis........................................................................47 4.4 Business Model Canvas..............................................................................................51 4.5 Main Competitors Analysis........................................................................................52 4.6 Target customers.........................................................................................................54 5. Chapter 5: Marketing Strategy & Implementation.....................................................58 5.1 Objectives...................................................................................................................58 5.2 SWOT Analysis...........................................................................................................59 5.3 Marketing Plan............................................................................................................63 5.3.1. In-Store Marketing............................................................................................64 5.3.2. Advertising........................................................................................................66 5.3.3. Communication Channels.................................................................................68 5.3.4. Sales Promotions...............................................................................................69 6. Chapter 6: Financial Plan...............................................................................................71 6.1 Important Assumptions................................................................................................71 6.2 Start-Up Costs..............................................................................................................72 6.3 Source and Use of Funds.............................................................................................73 6.4 Projected Income Statement........................................................................................74 6.5 Projected Cash Flow....................................................................................................76 6.6 Break-Even Analysis....................................................................................................77 7. Chapter 7: References......................................................................................................81 | |
dc.language.iso | en | |
dc.title | BodyRock 健身餐廳 - 商業計畫 | zh_TW |
dc.title | BodyRock Fitness Restaurant - Business Plan | en |
dc.type | Thesis | |
dc.date.schoolyear | 106-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 孔令傑,蔡益坤 | |
dc.subject.keyword | 健身,餐飲,飲食,健康,宏量營養素,微量營養素, | zh_TW |
dc.subject.keyword | fitness,restaurant,diet,health,macronutrients,micronutrients,preworkout,postworkout, | en |
dc.relation.page | 82 | |
dc.identifier.doi | 10.6342/NTU201704389 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2017-12-01 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-106-1.pdf 目前未授權公開取用 | 2.12 MB | Adobe PDF |
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