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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 博士(Professor Sengcho T. Chou, Ph.D.) | |
| dc.contributor.author | Prewprae Mungkorn | en |
| dc.contributor.author | 孟珮珮 | zh_TW |
| dc.date.accessioned | 2021-06-17T02:11:46Z | - |
| dc.date.available | 2018-01-27 | |
| dc.date.copyright | 2018-01-27 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2018-01-07 | |
| dc.identifier.citation | Associate Professor Dr. Kannapha Amaruchkul, (2016), The new farming system - sufficiency economy philosophy by King Rama IX and the model of resource usage maximization, Retrieved on October 14, 2017, from Manager Online Website: http://www.manager.co.th/Daily/ViewNews.aspx?NewsID=9590000113502
Bangkokbiznews, (November, 2016), Foreigners’ traveling spending was significantly high in this past 3 quarters, Retrieved on Oct, 08, 2017, from Bangkok Biz New Website: http://www.bangkokbiznews.com/news/detail/726560 Bangkokbiznews, (February, 2017), Year 2016 Tourism contributed 17% of GDP, Retrieved October 08, 2017, from Bangkok Biz News Website: http://www.bangkokbiznews.com/news/detail/740824 Chachoengsao Department of Agricultural Extension (2017), Economic crops in Chachoengsao, Retrieved October 09, 2017, from Chachoengsao Department of Agricultural Extension Website: http://www.chachoengsao.doae.go.th/New%2060/economic%20crops%20%202559-60.pdf Economictimes, Definition of ‘Marketing Mix’, Retrieved on October 30, 2017, from Economictimes Website: https://economictimes.indiatimes.com/definition/marketing-mix Electronic Transactions Development Agency (ETDA) (2017), Thailand Internet User Profile 2017, Retrieved October, 08, 2017, from ETDA website: https://www.etda.or.th/publishing-detail/thailand-internet-user-profile-2017.html Jackie Wilt (2015), Natural pest control for animals, Retrieved on October 14, 2017, from GRIT Rural American Know-How Website: https://www.grit.com/farm-and-garden/pests/natural-pest-control-zm0z15mjzsmi Jane Eckert, (2016), What is Agritourism? Retrieved October 08, 2017, from Eckert AgriMarketing Website: http://www.eckertagrimarketing.com/eckert-agritourism what-is-agritourism.php Kasikorn Econ Analysis, (March, 2017), Thailand domestic tourism still continuously growing, Retrieved Oct 12, 2017, from Kasikorn Research Center Website: https://www.kasikornresearch.com/InfoGraphic/Documents/2828.pdf Komchadluek (2016), Encouraging Thais people to travel domestically¸ Retrieved on Octobers 12, 2017 from Komchadluek Website: http://www.komchadluek.net/news/agricultural/236705 Manager (2017), Word of Science, Retrieved on October 14, 2017 from Manager Online Website: http://www.manager.co.th/Science/ScienceShowWord.aspx?wordday_id=321&Alphabet=c Marci Martin (2017), Porter’s Five Forces: Analyzing the Competition, Retrieved on November 11, 2017, from Business News Daily Website: https://www.businessnewsdaily.com/5446-porters-five-forces.html Ministry of Tourism and Sports (2017), Domestic Tourism Statistic 2016, Retrieved on November 12, 2017 from Ministry of Tourism and Sports Website: http://www.mots.go.th/more_news.php?cid=438&filename=index National Statistic Office of Thailand, 2017, Computer, Internet and Mobile Phone Usage, Retrieved Oct 08, 2017 from National Statistic Office of Thailand Website: http://service.nso.go.th/nso/web/statseries/statseries22.html Prachachat, (July 2016), Office of Agricultural Economics (OAE) forecasted the 8-9% growth in agritourism, more than 138 billion because of Thai fruits popularity, Retrieved Oct, 08, 2017, from Prachachat Website: https://www.prachachat.net/news_detail.php?newsid=1468322597 Sirithip Chaloeng (2017), Accommodation Industry Monitor, Retrieved on November 01, 2017 from Government Saving Bank (GSB) Website: https://www.gsb.or.th/getattachment/27fb1900-1ced-4c83-a692- b8305c0d4f9c/%E0%B8%98%E0%B8%A3%E0%B8%81%E0%B8%88%E0%B9%82%E0%B8%A3%E0%B8%87%E0%B9%81%E0%B8%A3%E0%B8%A1.aspx Sukanya Kadumngen (2014), Chachoengsao Weather, Retrieved on October 14, 2017 from Wordpress Website: https://nui012140.wordpress.com/%E0%B8% A5%E0%B8%B1%E0%B8%81%E0%B8%A9%E0%B8%93%E0%B8%B0%E0% B8%A0%E0%B8%B9%E0%B8%A1%E0%B8%B4%E0%B8%AD%E0%B8%B2 %E0%B8%81%E0%B8%B2%E0%B8%A8/ SCG We Are Greeners (2016), Organic farmer group in Chachoengsao province, the strong power of sustainable living, Retrieved November 09, 2017, from We Are Greeners Website: http://www.wearegreeners.com/greenblog/detail/204 The Bureau of Registration Administration (BORA) (2016), Total Thailand Population, Retrieved November 11, 2017 from The Bureau of Registration Administration Website: http://stat.bora.dopa.go.th/stat/y_stat58.htm Thansettakij, (January, 2017), Tourism Authority of Thailand (TAT)’s strategy plan to drive tourism industry’s growth 10%, Retrieved 08, 2017, from Thansettakij Website: http://www.thansettakij.com/content/123653 The Economist (2009), SWOT Analysis, Retrieved on October 22, 2017, from The Economist Website: http://www.economist.com/node/14301503 Wikitravel, (2017), Agritourism, Retrieved October 08, 2017, from Wikitravel Website: https://wikitravel.org/en/Agritourism?title=Agritourism World Bank, (2016), Population Data, Retrieved October 08, 2017. From World Bank Website: https://data.worldbank.org/indicator/SP.POP.TOTL | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/68048 | - |
| dc.description.abstract | Agriculture is a key economic industry in Thailand for decades. This industry is perceived as old fashion among local Thais. Currently, Thailand has combined agriculture with tourism; agritourism, in order to help the agricultural business owners and related field suffering from financial burden. To attract urban family with kids, majority living in Bangkok, in order to encourage the kids to stay out from screens for a while and play with the nature.
This leisure farm business plan in Thailand is a business targeting to urban adults who are seeking for pleasure during weekend. The farm will cover from farming, hobby workshops, food & drinks and accommodation. The business plan starts from the industry background and business opportunities. The competitor analysis covers both direct and indirect competitors. In addition, five forces model and SWOT analysis are applied to analyze market and industry. The consumer research helps to study about the customer perception, behavior and expectation toward the industry. Marketing mixes is implemented to describe business landscape. In the last part, financial forecast is shown to predict the business feasibility. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T02:11:46Z (GMT). No. of bitstreams: 1 ntu-106-R05749033-1.pdf: 3361993 bytes, checksum: 708a305421622833b4c10bf370463d26 (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | Table of Contents
LIST OF FIGURES LIST OF TABLES 1. Executive summary…………………………………………………………1 2. Introduction and background of enterprise………………………………2 2.1 Industry introduction & background………………………………..2 2.2 Interest of industry………………………………………………….4 3. Industry analysis……………………………………………………………8 3.1 Industry framework………………………………………………….8 3.2 Consumer research………………………………………………….13 3.2.1 Research Objectives…………………………………………..13 3.2.2 Research Methodology………………………………………..13 3.2.3 Questionnaire flow……………………………………………13 3.2.4 Research result………………………………………………..14 3.3 Competitor analysis…………………………………………………17 3.3.1 Direct competitors…………………………………………….17 3.3.2 Indirect competitors…………………………………………...21 3.4 Five force analysis…………………………………………………..25 3.5 Market attractiveness & opportunities………………………………27 4. Business service…………………………………………………………….28 4.1 Business introduction………………………………………………..28 4.2 Business Vision and mission………………………………………...29 4.3 Business prospect target……………………………………………..29 4.4 Business description & unique offerings……………………………30 5. Operation procedure………………………………………………………33 5.1 Internal operation……………………………………………………33 5.2 Human resource management……………………………………….40 5.3 Supplier management………………………………………………..43 6. Business Strategy…………………………………………………………..44 6.1 Business key success factors……………………………………….44 6.2 Internal analysis……………………………………………………44 6.3 Business strategy…………………………………………………...46 7. Marketing mix……………………………………………………………..47 7.1 Products & services………………………………………………..47 7.2 Prices………………………………………………………………49 7.3 Place……………………………………………………………….50 7.4 Promotions………………………………………………………...50 8. Financial capital plan……………………………………………………..51 8.1 Capital investment………………………………………………...51 8.2 Sources of revenue………………………………………………..53 8.3 Costs………………………………………………………………56 8.3.1 Costs of goods sold…………………………………………..56 8.3.2 Operating expenses…………………………………………..58 8.4 5-years financial statement forecast………………………………61 8.5 Break-even analysis……………………………………………….62 8.6 Break-even period…………………………………………………64 8.7 Statement of cash flow…………………………………………….65 9. Business expansion strategy………………………………………………66 9.1 Target group expansion…………………………………………..66 9.2 Increase business revenue sources………………………………..66 10. References…………………………………………………………………68 11. Appendix…………………………………………………………………..72 | |
| dc.language.iso | en | |
| dc.title | 休閒農業商業企劃書 | zh_TW |
| dc.title | Leisure Farm Business Plan in Thailand | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-1 | |
| dc.description.degree | 碩士 | |
| dc.subject.keyword | business plan,Thailand,tourism,agriculture,agritourism, | zh_TW |
| dc.relation.page | 96 | |
| dc.identifier.doi | 10.6342/NTU201704506 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2018-01-08 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-106-1.pdf 目前未授權公開取用 | 3.28 MB | Adobe PDF |
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