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標題: | 將有機農場體驗轉變成為泰國農業觀光目的地 Turning Organic Farm Experience into Agro Tourism Destination in Thailand |
作者: | Pimonkae Virojvatanakul 倪雲瑩 |
指導教授: | 郭佳瑋(Chia-Wei Kuo) |
關鍵字: | 有機農場,餐廳,健康食物,觀光目的地, organic farm,restaurant,vegetable,healthy food,tourist destination,agro tourism, |
出版年 : | 2018 |
學位: | 碩士 |
摘要: | “將有機農場體驗轉化為泰國農業觀光目的地”的商業計劃將研究在泰國開設有機農場與餐廳的機會和可行性。
近年來,吃健康有機食品的趨勢急劇增加,特別是食物直接來自有機農場。而且,泰國農業觀光目的地的概念在國內越來越受歡迎,因此,有機農場目的地是創業者一個千載難逢的機會。 Field Good Farm 位於曼谷附近的一個面向體驗的有機農場,不僅提供有機食品和蔬菜,還提供各種有趣的活動和舒適的環境及無壓力的氛圍,讓顧客可以在那裡享受田園時光。因此,通過設立這個業務,它可以成為一個聚會的目的地,還有良好的有機食品以及家庭戶外活動的好地方,而不必長途跋涉。 此業務將不斷獲得收益,回收期為3.42年。從財務計劃,我們可以估計農場經營的利潤和未來商機的可能性。 The business plan “Turning Organic Farm Experience into Agro Tourism Destination in Thailand” will study on the opportunity and feasibility for establishing an organic farm and restaurant in Thailand. The trend of eating healthy and organic food has increased dramatically in recent years; especially the food comes directly from farm. Also, the concept of agro-tourism destination in Thailand has become more popular all over the nation; therefore, organic farm destination is an interesting opportunity to start the business. Field Good Farm is an experience oriented organic farm near Bangkok that provides not only organic meals and vegetables but also wide range of fun activities and the greenery, pleasant environment and stress-free atmosphere that customers can enjoy the time there. Therefore, by setting up this business it can be a get together destination that offers a good organic food as well as a place for family outdoor activities without having to drive a long journey. The business will have continually gaining income, with payback period of 3.42 years. From the financial plan, we could estimate the profit made in running the farm and possibility of future business opportunities. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/68003 |
DOI: | 10.6342/NTU201800100 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-107-1.pdf 目前未授權公開取用 | 9 MB | Adobe PDF |
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