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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/67831
標題: | 台北小印尼文化與經濟場域及其多元消費者消費特性之研究 A Study of the Cultural and Economic Fields and Consumption Characteristics of Consumers in Taipei’s Little Indonesia |
作者: | Wan-Juo Chang 張婉柔 |
指導教授: | 李碧涵 |
關鍵字: | 小印尼,族裔化地方,文化與經濟場域,多元消費者,消費特性, Little Indonesia,ethnic place,cultural and economic fields,diverse consumers,consumption characteristics, |
出版年 : | 2017 |
學位: | 碩士 |
摘要: | 本文以後現代的消費理論出發,探討台北小印尼文化與經濟場域的發展以及場域中多元消費者之消費特性與內容。主要有以下三項研究發現:
(一)小印尼場域因地理區位因素,因而有著多元的消費客群,然其隨著當中的主要消費群體-移工的出沒而有生意上起伏的消長變化,且受於空間處於都更過渡階段,因此具備不確定、脆弱的特質。 (二)華人新移民以其各項資本優勢成為場域中的主要經營者,在經營上雖不時流露其作為華人的身分特質,但所提供之商品與服務仍是以富含印尼文化符號者為主,且未受時間改變,始終維持著「族裔經濟」的發展模式。 (三)小印尼中不同身分別者具備不同消費特性。其中,不只前來的目的與考量因素有所不同,在消費內容上也有所差異,凸顯了各身分別者間所具備之相異文化與社會資本含量。 Utilizing the Postmodern consumption theory, this study discusses cultural and economic fields and consumer's consumption characteristics in Little Indonesia of Taipei. There are three main findings as follows: First, due to its location, Little Indonesia attract diverse consumers, and its business is getting better on holiday because Indonesian laborers, being its main consumers, often come here on holidays. During urban renewal phase, Little Indonesia has many uncertain factors for future developments, and is fragile since it may disappear at any time. Second, Indonesian Chinese have better cultural and economic conditions in Taipei so that they become the main operators in Little Indonesia, and they exhibit Chinese characteristics there. Although they run their business with Chinese points of view, the food and goods they sell are similar to Indonesia and there is no change over time. Third, consumers coming to Little Indonesia with different identity status have different consumption characteristics, showing not just the consideration and purpose of consumption, but also the consumption content. Different consumption characteristics highlight the differences in culture and social capital among consumers with different identity status. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/67831 |
DOI: | 10.6342/NTU201701935 |
全文授權: | 有償授權 |
顯示於系所單位: | 國家發展研究所 |
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