新技術評估與創新採用流程之研究:臺灣半導體設計公司之個案實證

Abstract

本論文探討企業應如何透過一個有系統的流程架構來評估與採用新技術與創新。企業可以透過新產品開發或推出新的商業模式來提升競爭力及營運成長。在不斷推陳出新的技術與創新中，企業應建立一套有系統性的採用流程，在有限的資源下，依據企業的風險承受能力，決定所要投資的新技術和創新，以獲得最大的效益。 本論文將根據Gartner 公司所發展的STREET 流程，來做為探討解決上述問題的方法論。STREET流程是由六個階段所組成，包括經營範圍 (Scope)，技術追蹤 (Track)，技術排序 (Rank)，技術評價 (Evaluate)，宣達(Evangelize)，和技術移轉 (Transfer)。透過每階段的重要活動，技術規劃者可以由公司策略、內部需求、及風險承受能力，開始追蹤並評估不同來源的技術。為確保能適時將所篩選出的重要技術和創新移轉給內部產品部門，必須在評價過程中取得產品事業部門的資源投入承諾。 為具體瞭解此一方法論的實用程度，本論文以一家半導體設計公司運用STREET於新技術採用與創新的經驗為基礎進行探討。此個案是此公司第一個採用STREET的試驗。透過此流程，可以讓經營決策和技術規劃者掌握現有技術和創新的現況，以及明確做出符合公司經營範圍和風險承受的資源投資決策。

The thesis aims at addressing an adoption process for emerging technology and innovation. The decision to what and when to adopt technology and innovation underlies the success of a new product launch or a competitive business model. The adoption process facilitates the business or technology planners of an enterprise to respond to some basic issues of how to guide and prioritize the investment in technology and innovation, which and when to adopt to benefit most to the organization, and how to develop the targeted technology and innovation within the organization. In the thesis, Gartner’s STREET process, which comprises of six stages of Scope, Track, Rank, Evaluate, Evangelize, and Transfer, is presented as the framework of adopting emerging technology and innovation at a semiconductor fabless company in Taiwan. The STREET process starts from identifying the business scope and the enterprise personality of risk tolerance at the first stage, forming structured activities of technology track, evaluate, and rank, as well as achieving a successful transfer by considering the suitable participants involved in the evaluation and transfer. In the latter part, a case study that a semiconductor fabless company in Taiwan put the STREET process into practice for the first time to justify its practical extent and usefulness is presented. The process facilitates the business and technology planners to oversee the development status of technology and innovation for making decisions conforming to the business scope and risk tolerance. Besides, reflections from the empirical practices and recommendations are also presented for solidifying the process.