微型企業在永續經營上之問題分析

Abstract

隨著企業功能趨向專業、微型化發展，創業資金門檻的下降，及供需互動關係改變的同時，近期以生活產業為主軸的微型創業潮，與以往以資金、土地為主要元素的的創業模式有著極大的不同。 本研究考量到商品或服務的原創性、獨特性及經營者的受訪意願商，選定兩個獨立工作室及一個較大型且經營團隊具創業經驗的作為研究及對照個案，進行深度訪談，調查個案之創業歷程、營運模式、技術運用及創意應用，引用Brush et al. (2001) 對創業資源的分類，繪製個案之資源發展路徑(The Resource Development Pathway)，並以企管五管之生產、銷售、人資、研發、財務等觀點切入，討論個案在擴充規模時，可能會產生的規模經濟效果及經營問題。 發現研究個案在創業初期之資源種類組合，及後續發展路徑沒有一致的規則，但在創業概念的形成方式相似，並且具有善用科技工具、努力吸引媒體的共同特色，最後對個案面臨之挑戰進行預測及提出建議。

Not like capital and land, “life-style” and “taste” are the most popular topic of micro-enterprises in Taiwan recently. It also results into a new industrial classification, “Creative Life Industries.” Based on an extensive literature review and in-depth interviews, two small-sized studios and one experienced entrepreneurial team are discussed in the following three steps. First, the particular conditions of objective cases, including entrepreneurial experience, business model, technology application, and creative ideas are introduced. Second, with reference to Brush et al. (2001), this study will provide “the resource development pathway” of objective cases. Third, analysis the operational issues of objective cases in business expansion. In conclusion, the beginning resource combination and the resource development path way of objective cases are not same. However, the thought formation of start-up action, the well use of technology tools and catching media focus are the similar features in objective cases. Finally, provide business development forecasting and suggestion to objective cases.