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  1. NTU Theses and Dissertations Repository
  2. 生物資源暨農學院
  3. 農業經濟學系
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/65507
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor傅祖壇
dc.contributor.authorSih-Ting Chengen
dc.contributor.author鄭思婷zh_TW
dc.date.accessioned2021-06-16T23:47:14Z-
dc.date.available2015-08-10
dc.date.copyright2012-08-10
dc.date.issued2012
dc.date.submitted2012-07-23
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李曉嵐,2005。「消費者對基因改造食品態度前因之研究」。碩士論文,大同大學事業經營研究所。
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/65507-
dc.description.abstract基因改造食品是未來全球食品供應的趨勢,本研究使用中間模型分析民眾對基因改造食品的接受度,探討科技態度、科技知識、政府信任、藥廠信任、醫學專業信任、學術研究信任知覺利益、知覺風險與基因改造食品接受度之間的關係。
本研究以台灣地區居民為調查對象,利用「臺灣地區基因體意向調查與資料庫建置之規劃」取得1503個樣本,並採用結構方程模式進行兩階段的樣本資料分析。首先利用驗證性因素分析評估SEM測量模型,確立測量變項與潛在變項間的因素結構,再利用結構方程模式取向的路徑分析評估SEM統合模型,說明潛在變項的路徑關係,提出一個更完整的中間模型來解釋民眾對基改食品接受度的行為模式,並分析潛在變項間的直接與間接效果。
結果顯示政府信任與科技知識對知覺利益、知覺風險與基改食品接受度的影響最大,且對基改食品接受度的影響主要為直接效果,而間接效果則主要透過知覺風險中介;醫學專業信任雖然對基改食品接受度有負向的直接效果,但整體的影響並不顯著;科技態度對基改食品接受度的直接與間接效果皆不顯著,但對知覺利益與知覺風險具有顯著影響;藥廠信任與學術研究信任對知覺利益、知覺風險與基改食品接受度的影響皆不顯著;相較於知覺利益,知覺風險對基改食品接受度的直接效果與中介效果較大。
zh_TW
dc.description.abstractGenetically modified food (GMF) is the trend of global supplies of foods in the future. This study analyzed consumer acceptance toward GMF by using mediation model. We investigated the direct effects of attitude, knowledge, government trust, pharmaceutical factories trust, medical professionals trust, and academic researches trust on the acceptance of GMF, and the indirect effects those were mediated by perceived benefit and perceived risk.
Data was collected by the investigative program of public attitude on GM in Taiwan and got a quota sample of 1503 Taiwan citizens. The postulated model was tested using two-stage structure equation modeling procedures. Confirmatory factor analysis was performed to establish the factor structures between indicators and latent variables, and then used SEM Path analyses to find the well-fitting model and the effects between latent variables.
Results indicated that government trust and knowledge played the most important role in shaping perceived benefit, perceived risk, and the acceptance of GMF. Their influences on the acceptance of GMF were mainly from the direct effect, and the indirect effects were mainly mediated by perceived risk. Medical professionals trust had negative direct effect on the acceptance of GMF, but the total effect on the acceptance of GMF was insignificant. Attitude had no influence on the acceptance of GMF, but was significantly linked with perceived benefit and perceived risk. Pharmaceutical factories trust and academic researches trust had no influence on perceived benefit, perceived risk, and the acceptance of GMF. Moreover, perceived risk exerted a greater effect on the acceptance of GMF than perceived benefit.
en
dc.description.provenanceMade available in DSpace on 2021-06-16T23:47:14Z (GMT). No. of bitstreams: 1
ntu-101-R99627011-1.pdf: 636295 bytes, checksum: 064dad3b12686804de58912afda34a49 (MD5)
Previous issue date: 2012
en
dc.description.tableofcontents致謝 i
中文摘要 ii
英文摘要 iii
第一章 緒論 1
第一節 研究背景及動機 1
第二節 研究目的 4
第三節 研究流程 5
第二章 文獻回顧 7
第一節 基改食品接受度影響因子及行為模式 7
第二節 基改食品接受度的模型演變 11
第三節 國內基改食品接受度研究 18
第三章 理論概念 20
第一節 計量方法 20
第二節 實證模型 26
第四章 樣本資料 30
第一節 資料來源 30
第二節 變數的操作型定義 32
第三節 變項敘述統計 41
第五章 實證結果 44
第一節 驗證性因素分析 44
第二節 結構方程模式分析 50
第三節 效果分析 53
第六章 結論 58
第一節 結論 58
第二節 建議 60
參考文獻 61
附錄 65
dc.language.isozh-TW
dc.subject科技態度zh_TW
dc.subject中間模型zh_TW
dc.subject驗證性因素分析zh_TW
dc.subject科技知識zh_TW
dc.subject直接與間接效果zh_TW
dc.subjectconfirmatory factor analysisen
dc.subjecttechnology knowledgeen
dc.subjectmediation modelen
dc.subjectdirect and indirect effecten
dc.subjecttechnology attitudeen
dc.title信任、知覺利益、知覺風險與基因改造食品接受度的結構方程模式分析zh_TW
dc.titleTrust, Perceived Benefit and Risk, and Acceptance of Genetically Modified Food - An Application of Structural Equation Modelingen
dc.typeThesis
dc.date.schoolyear100-2
dc.description.degree碩士
dc.contributor.coadvisor張靜貞
dc.contributor.oralexamcommittee謝雨生,邱皓政
dc.subject.keyword科技態度,科技知識,中間模型,直接與間接效果,驗證性因素分析,zh_TW
dc.subject.keywordtechnology attitude,technology knowledge,mediation model,direct and indirect effect,confirmatory factor analysis,en
dc.relation.page72
dc.rights.note有償授權
dc.date.accepted2012-07-24
dc.contributor.author-college生物資源暨農學院zh_TW
dc.contributor.author-dept農業經濟學研究所zh_TW
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