台灣運動產業消費行為調查暨武術道館企業計畫

Ryosuke Ohmori; 大森亮介

請用此 Handle URI 來引用此文件： http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/64687

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DC 欄位	值	語言
dc.contributor.advisor	曹承礎(Chou Seng-cho)
dc.contributor.author	Ryosuke Ohmori	en
dc.contributor.author	大森亮介	zh_TW
dc.date.accessioned	2021-06-16T22:57:26Z	-
dc.date.available	2017-08-17
dc.date.copyright	2012-08-17
dc.date.issued	2012
dc.date.submitted	2012-08-09
dc.identifier.citation	1 http://www.karateuniformjapan.com/ Tokyo-do, martial Arts equipment distributor 2 http://budo.nipponto.co.jp/budo30/ Meirin Sangyo, martial arts equipment distributor 3 http://isami-eng.com/ Isami, martial arts equipment distributor 4 http://www.gio.gov.tw/ Government information office of Republic Taiwan 5 http://www.sac.gov.tw/english/index.aspx Sports affairs council
dc.identifier.uri	http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/64687	-
dc.description.abstract	I have been training various martial arts for twenty years. Martial arts has been my passion and training became part of my life. Surely it gave me life enriching experience. I have been looking for the way to share my life enriching experience with other people who are interested in martial arts. I took this opportunity to survey general publics’ and current martial arts trainees’ consciousness, motivation, & consumption behavior to analyze sports industry market and to build successful business strategy for running martial arts gym in Taiwan. This is a business plan based on two sets of questionnaires and several interviews of martial arts instructors who are running martial arts gym. Running martial arts school is not a new business. Therefore, by analyzing consumer behavior and competitors, I would like to run more effectively and excel competitors.	en
dc.description.provenance	Made available in DSpace on 2021-06-16T22:57:26Z (GMT). No. of bitstreams: 1 ntu-101-R99749048-1.pdf: 911511 bytes, checksum: 4b8417a1af119e3c12af91c322894b67 (MD5) Previous issue date: 2012	en
dc.description.tableofcontents	Table of contents Abstract ii Table of contents iii List of figures vi List of tables vi Chapter 1 Executive summary 1 Mission 1 Objectives 1 Chapter 2 Introduction and background of enterprise 3 Background of myself as a martial artist 3 Nippon Kempo 4 Enterprise summary 5 Chapter 3 Product and services 6 Nippon Kempo training 6 Equipment sales 7 Belt promotion test 9 Competition 11 SWOT analysis 13 Chapter 4 Market analysis 15 Market status 13 Market analysis 16 A consumer behavior survey in Taiwanese sports industry 17 A consumer behavior survey in martial arts industry in Taiwan 19 Comparison of consumption behavior and exercise habit 20 Competitor analysis 23 Chapter 5 Strategy 29 Findings 29 Martial arts industry value curve 30 Chapter 6 Promotion plan 35 Chapter 7 Operating plan 38 Class variation / customer segment 38 Class schedule 40 Chapter 8 Capital and budget 44 Initial investment 44 Monthly fixed cost 45 Break-even and mid/long term goals 46 Chapter 9 Management plan 48 Initial personnel plan 48 Future personnel plan 48 Chapter 10 Future expansion 49 References 51 Appendix 1 A consumer behavior survey in Taiwanese sports industry 52 Appendix 2 A consumer behavior survey in martial arts industry in Taiwan 64
dc.language.iso	en
dc.subject	企業計畫	zh_TW
dc.subject	Business plan	en
dc.title	台灣運動產業消費行為調查暨武術道館企業計畫	zh_TW
dc.title	A consumer behavior survey in Taiwanese sports industry and a business plan for running martial arts gym	en
dc.type	Thesis
dc.date.schoolyear	100-2
dc.description.degree	碩士
dc.contributor.oralexamcommittee	吳玲玲(Wu Ling Ling),謝冠雄(Hsieh Edward)
dc.subject.keyword	企業計畫,	zh_TW
dc.subject.keyword	Business plan,	en
dc.relation.page	70
dc.rights.note	有償授權
dc.date.accepted	2012-08-09
dc.contributor.author-college	管理學院	zh_TW
dc.contributor.author-dept	企業管理碩士專班	zh_TW
顯示於系所單位：	管理學院企業管理專班(Global MBA)

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