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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 李瑞庭(Anthony JT Lee) | |
dc.contributor.author | Yu-Ting Wang | en |
dc.contributor.author | 王郁婷 | zh_TW |
dc.date.accessioned | 2021-06-16T17:14:33Z | - |
dc.date.available | 2017-08-27 | |
dc.date.copyright | 2012-08-27 | |
dc.date.issued | 2012 | |
dc.date.submitted | 2012-08-20 | |
dc.identifier.citation | Animesh, A., Viswanathan, S., & Agarwal, R. (2011). Competing 'creatively' in sponsored search markets: The effect of rank, differentiation strategy, and competition on performance. Information Systems Research, 22(1), pp. 153-169.
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63596 | - |
dc.description.abstract | 社群網站最近成長相當快速,也吸引到大量的使用者。通常,使用者不只使用單一的社群網路,而會使用多個社群網路,並將他(她)的資源(如時間、精神)按一定的比重分配到這些社群網路上。和傳統的商品或服務相比,社群網路的使用者幾乎沒有轉移成本。就我們所知,現在並沒有任何一個分析模型,利用使用者使用社群網路的方式,來建構社群網路的競爭模型。因此,在本篇論文中,我們利用品質與網路外部性建構一個權重式選擇模型,以分析兩個社群網站的競爭策略。分析結果顯示權重式選擇將鼓勵社群網站在品質方面互相競爭,因為在品質方面每一分的投資,都可以獲得報酬。當社群網站的使用者品質意識增加時,社群網站的競爭亦會加劇,因此,兩個社群網站的獲利會比沒有品質競爭的情形差。同時,我們亦根據不同的參數設定分析不同的競爭情境。本研究的分析結果可提昇我們對於社群網站的商業模式與競爭策略的了解。 | zh_TW |
dc.description.abstract | Social network sites (SNSs) have grown dramatically and attracted a tremendous number of users recently. Users may choose more than one SNSs and decide how much resource (e.g. usually finite for each user, such as time and energy) they want to spend on each SNS rather than choosing just one SNS that provides more satisfaction or utility than others. Also, SNSs users have low switching costs in comparison to traditional products or services since they can try different services without paying anything to service providers. To the best of our knowledge, there is no analytical model dedicated on studying SNSs’ competition strategy in a way that users experience SNSs. Therefore, in this thesis, we use quality and network externality to construct a weighted choice model to analyze the competition between two SNSs. The results show that weighted choices encourage SNSs to compete in quality since each unit of quality investment gets payoffs. The competition between SNSs becomes more intense when quality awareness of both SNSs increases. Thus, both SNSs earn less profit in comparison to the case of no competition in quality. For different parameter settings, the optimal strategies are offered in these competition cases. The analytical results can help improve our understanding of business model and competition strategy for SNSs. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T17:14:33Z (GMT). No. of bitstreams: 1 ntu-101-R99725050-1.pdf: 748181 bytes, checksum: fe2b71f91ce18556d1efb3fa5a080900 (MD5) Previous issue date: 2012 | en |
dc.description.tableofcontents | Table of Contents
Table of Contents viii List of Figures ix List of Tables x Chapter 1 Introduction 1 Chapter 2 Literature Review 6 2.1 Product positioning and competition model 6 2.2 Quality attributes of SNSs 7 Chapter 3 The Homogeneous Model 10 3.1 Users’ utility and decisions 11 3.2 Firms’ profits and positioning decisions 12 Chapter 4 The Heterogeneous Model 24 Chapter 5 Conclusions and Future Work 36 References 39 | |
dc.language.iso | en | |
dc.title | 社群網站二維競爭模型 | zh_TW |
dc.title | A Two-dimensional Competition Model for Social Network Sites | en |
dc.type | Thesis | |
dc.date.schoolyear | 100-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 李永鉻(Yung-Ming Li),陳正綱(Cheng-Kang Chen) | |
dc.subject.keyword | 二維競爭模型,社群網站,垂直變量,權重式選擇,網路外部性, | zh_TW |
dc.subject.keyword | Two-dimensional competition model,Social network sites,vertical attributes,weighted choice,Network externality, | en |
dc.relation.page | 44 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2012-08-20 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
顯示於系所單位: | 資訊管理學系 |
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