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  1. NTU Theses and Dissertations Repository
  2. 工學院
  3. 工業工程學研究所
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63580
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor郭瑞祥(Ruey-Shan Andy Guo)
dc.contributor.authorYu-Ling Linen
dc.contributor.author林俞伶zh_TW
dc.date.accessioned2021-06-16T17:14:18Z-
dc.date.available2022-08-12
dc.date.copyright2012-08-28
dc.date.issued2012
dc.date.submitted2012-08-20
dc.identifier.citation1. 王守鵬。擴大汽車再生零件之使用與推廣策略。南華大學研究環境管理研究所碩士論文。民國93年。
2. 許嘉蘭。考慮綠色市場規模及消費者對再製品評價下政府最適補貼政策之研究。國立台灣大學工業工程研究所碩士論文。民國100年。
3. 儲洪勝、宋士吉。反向物流及再製造技術的研究現狀和發展趨勢,計算機集成製造系統,第10卷,第一期,10-14頁。民國93年。
4. Askiner G. & Surendra M. G. (1999). Issues in environmentally conscious manufacturing and product recovery: a survey. Computers & Industrial Engineering, 36(4), 811-853.
5. Atasu, A., Sarvary, M. & Van Wassenhove, L.N., (2008), Remanufacturing as a marketing strategy. Management Science, 54(10), 1743-1746.
6. Carter, C. R., & Ellram, L. M. (1998). Reverse logistics: A review of the literature and framework for future investigation. Journal of Business Logistics, 19(1), 85-102.
7. Chen, J., & Bell, P. C. (2011). Coordinating a decentralized supply chain with customer returns and price-dependent stochastic demand using a buyback policy. European Journal of Operational Research, 212(2), 293-300.
8. Chen, Y.J., Sheu, J.-B. (2009). Environmental-regulation pricing strategies for green supply chain management . Transportation Research Part E: Logistics and Transportation Review, 45(5) , 667-677.
9. Ferrer, G. & Swaminathan, J.M., (2006), Managing new and remanufactured products, Management Science, 52(1), 15-26.
10. Ferrer, G. & Swaminathan, J.M., (2010), Managing new and differentiated remanufactured products, European Journal of Operational Research, 203(2), 370-373
11. Fleischmann, M., Bloemhof-Ruwaard, J. M., Dekker, R., Laan, E. v. d., Nunen, J. A. E. E. v., & Wassenhove, L. N. v. (1997). Quantitative models for reverse logistics: A review. European Journal of Operational Research, 103(1), 1-17.
12. Fleischmann, M., Krikke, H. R., Dekker, R., & Flapper, S. D. P. (2000). A characterisation of logistics networks for product recovery. Omega, 28(6), 653-666.
13. Ghosh D. & Shah J. (2012). A comparative analysis of greening policies across supply chain structures. International Journal of Production Economics. 135(2), 568-583.
14. Jayaraman, V., Guide, V. D. R., & Srivastava, R. (1999). A closed-loop logistics model for remanufacturing. Journal of the Operational Research Society, 50(5), 497-508.
15. Jin, C.F., Wang, X., Mei, L. J. (2011) Analysis on the optimal subsidy strategy of government in green supply chain . Advanced Materials Research, 224, 147-151.
16. Kleber, R., Zanoni, S., & Zavanella, L. (2011). On how buyback and remanufacturing strategies affect the profitability of spare parts supply chains. International Journal of Production Economics, 133(1), 135-142.
17. Min, H. & Kim, I. (2012).Green supply chain research: past, present, and future. Logistics Research, 4(1-2), 39-47.
18. Mir M. S., Maryam B. & Mohsen G. (2011). A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains. European Journal of Operational Research , 211,(2) 263-273.
19. Terrance L. & Pohlen, M. Theodore Farris (1992). Reverse Logistics in Plastics Recycling. International Journal of Physical Distribution & Logistics Management, 22(7), 35-47.
20. Sarkis, J., (1995a). Manufacturing Strategy and Environmental Consciousness. Technovation, 15(2), 79-97.
21. Sarkis, J., (1995b). Supply chain management and environmentally conscious design and manufacturing. International Journal of Environmentally Conscious Design and Manufacturing, 4(2), 43-52.
22. Sarkis, J., Zhu, Q., Lai, K.-H (2011). An organizational theoretic review of green supply chain management literature. International Journal of Production Economics, 130(1), 1-15.
23. Savaskan, R.C. and Van Wassenhove, L.N., (2006), Reverse channel design: the case of competing retailers, Management Science, 52(1), 1-14.
24. Savaskan, R.C., Bhattacharya, S. and Van Wassenhove, L.N., (2004), Closed-loop supply chain models with product remanufacturing, Management Science, 50(2), 239-252.
25. Stock, J. R. (1998). The Development and Implementation of Reverse Logistics Programs, Oak Brook, IL: Council of Logistics Management.
26. Srivastava S. K. (2007). Green supply-chain management: A state-ofthe-art literature review. International Journal of Management Reviews, 9(1), 53-80.
27. Thierry, M., Salomon, M., Nunen, J. V., & Wassenhove, L. N. v. (1995). Strategic issues in product recovery management. California Management Review, 37(2), 114-135.
28. Zhou, L. & Li, H. (2011). Study on Green Supply Chain Management Based on Circular Economy. Applied Mechanics and Materials, (84-85), 761-764.
29. Zhu & Zou (2011). Green Supply Chain Management in Construction Industry. Innovative Computing and Information, 232, 81-86.
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63580-
dc.description.abstract綠色供應鏈議題近年來受到關注,隨著科技發展日新月異,產品技術快速變遷下帶來生活型態的改變,其便利與科技化隨之而來的是對環境造成的衝擊與破壞,也因為工業發展的環境汙染問題,綠色供應鏈受到廣泛的討論。本研究以綠色供應鏈運作模式為背景,納入製造商之下游通路商與供應鏈最終端的顧客市場,探討綠色供應鏈的製造商定價策略。
某些特定產業中,從市場上將產品回收之後,通路商可以將回收品翻修後直接銷售至市場,因此將上述之產品與通路商在供應鏈角色納入探討,站在製造商的角度,考量通路商同時經銷與生產一評價不同之競爭商品下,製造商面對下游具回收與生產兩個功能的通路商,以兩階段賽局模型架構下求解出最佳定價與生產決策,本研究將提供決策建議予製造商,製造商利潤最大之下為目標,以模型解釋應如何訂定正、逆向物流之產品價格最佳決策。
研究結果顯示,製造商考量通路商決策下的最佳定價策略,受到評價、回收率、市場大小、新品和再製成本比值以及維修成本影響,因此製造商應考慮這些條件下,調整或回應與之相對的決策;其中,製造商面對維修品在市場上的評價越高則利潤越低,製造商以達到利潤最大的目標下應將回收品買回價提高;回收率越低或產品市場過小,對製造商利潤下降,最後本研究依據研究結果針對製造商於逆物流模式中之定價策略提出實務建議與管理意涵。
zh_TW
dc.description.abstractAs green supply chains (GSCs) have setting significant attention and concern, this study investigates the optimal pricing policy of a manufacturer in the green supply chain. From the perspective of a manufacturer, a distributor collect used products from customers, and it can repair the recycled products and sell to the market or sell them to the manufacturer for remanufacturing. In addition, the distributor sells the usable products purchased from the manufacturer and repaired products to the customers at the same time. Hence, this study establishes a two-stage game model, considering the interaction between a manufacturer and a distributor within the context of Bertrand duopoly and price competition to find the optimal pricing policy of the manufacturer. Next, a sensitivity analysis is conducted to discuss how different valuations for a repaired product, collection rate, market size, ratio of new product cost to remanufactured cost and repairing cost influence the manufacturer profit and distributor profit. The results show that (1) When the valuation for a repair product is higher, the manufacturer should increase the purchase price of collected products (2) The manufacturer should collaborate with the distributor to increase the collection rate to increase its profit (3) The manufacturer should choose product under the condition of low valuation for a repair product, low new product cost, and high repairing cost to increase its profit.en
dc.description.provenanceMade available in DSpace on 2021-06-16T17:14:18Z (GMT). No. of bitstreams: 1
ntu-101-R99546005-1.pdf: 7423187 bytes, checksum: 2cd3afeb706b394a0a3d5a3460b6ba65 (MD5)
Previous issue date: 2012
en
dc.description.tableofcontents摘要 I
ABSTRACT II
圖目錄 V
表目錄 VI
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 3
1.3 研究架構 3
1.4 論文架構 4
第二章 文獻回顧 6
2.1 逆物流 6
2.2 綠色供應鏈與管理 10
2.3 綠色供應鏈定價策略 13
2.4 文獻整理與評析 15
第三章 模型建構與求解 18
3.1 研究模型供應鏈運作流程 18
3.2 模型假設與分析架構 20
3.3 製造商最佳決策模型 26
3.4 製造商定價模型求解過程 30
第四章 數值分析 35
4.1 數值分析 35
4.2 小結 45
第五章 結論與建議 47
5.1 研究結論與建議 47
5.2 研究貢獻 48
5.3 研究限制 49
5.4 未來研究方向 50
參考文獻 51
附錄一 55
附錄二 56
dc.language.isozh-TW
dc.subject物流zh_TW
dc.subject綠色供應鏈zh_TW
dc.subject賽局zh_TW
dc.subject定價策略zh_TW
dc.subjectGreen Supply Chainen
dc.subjectPricing Policyen
dc.subjectGame Theoryen
dc.subjectReverse Logisticsen
dc.title考慮通路商同時提供維修服務下之
製造商最佳定價策略
zh_TW
dc.titleThe Optimal Pricing Strategy of Manufacturer by Considering Distributor Providing Repair Serviceen
dc.typeThesis
dc.date.schoolyear100-2
dc.description.degree碩士
dc.contributor.coadvisor蔣明晃(David M. Chiang)
dc.contributor.oralexamcommittee吳政鴻(Cheng-Hung Wu),洪一薰(I-Hsuan Hong)
dc.subject.keyword綠色供應鏈,物流,賽局,定價策略,zh_TW
dc.subject.keywordGreen Supply Chain,Reverse Logistics,Game Theory,Pricing Policy,en
dc.relation.page56
dc.rights.note有償授權
dc.date.accepted2012-08-20
dc.contributor.author-college工學院zh_TW
dc.contributor.author-dept工業工程學研究所zh_TW
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