以經濟學實驗研究儒家文化如何影響承諾與守諾的行為

Abstract

本論文以經濟學實驗研究儒家文化如何影響人們承諾與守諾的行為，研究的對象為本國籍台大學生。研究的結果顯示當人們受到儒家文化的促發 (priming)時，人們將傾向變得不輕易許下承諾及不容易相信他人的承諾。 另一方面我們同時也觀察到在受到儒家文化的促發之下，受到較多儒家文化教育背景影響的人較會遵守承諾，然而單單宣稱自己主觀上認同儒家文化內容的人較不會遵守承諾。

We investigate whether Confucian cultural factors (both past exposure and agreeing with its value) influence Taiwanese people’s promise-keeping and trusting decisions by priming Confucianism on Taiwanese college students. The results show that people are less likely to make promises and believe in others’ promises when primed their Confucianism background. On the other hand, people who have more past exposure to Confucianism (self-reported in a post-experimental Confucius background survey) are more likely to keep their promises if Confucianism-primed, while those who merely claim to adhere to Confucian values are not.