度量衡產業在工業4.0時代數位化策略研究 —以J公司為例

Abstract

度量衡產業是為了達成商業交易公平與公正性，從事研發製造生活中、工業製造過程中，所需要的量測設備而存在的產業。至今，其發展著重在於技術力的提升，以因應日漸精密的量測需求，例如從微米的量測進入到奈米等級的量測，以及精確度的提升，但在各行各業競相步入數位化時代，尋找創新經營模式的浪潮中，其產業特性，始終沒有顛覆性的商業模式出現。 首先觀察工業4.0時代，各國政府所提出之目標以及因應對策，台灣政府推動「生產力4.0發展方案」的核心理念、主軸策略、焦點產業及推動期程，探討度量衡產業在其中可以扮演的角色與定位。智慧製造、無人工廠的願景概念，測定儀器將從位居生產線末端負責製成品檢驗的角色，躍上生產線變成糾察隊長，透過自動化控制技術檢測生產線上的半成品，將測定大數據蒐集儲存進行統計分析，經過製造管理系統運算，重新調整加工參數並回饋到加工機具上，提高製造品質，降低不良品的廢置成本。 本研究探討日本M品牌之台灣代理商J公司，在工業發展進入4.0時代，如何在快速變化的客戶需求中，推出適當的產品及服務，其拓展方向、競爭對手、產品開發的藍圖，做為研究案例。分析其度量衡產業中的定位及市場競爭態勢，從產品銷售推移找出關鍵商品的發展趨勢，並藉由此發展趨勢延伸出應用產品線以及商業模式成功案例的拓展過程。 運用價值主張圖以及商業模式圖分析工具，進一步解析J公司之經營模式、夥伴關係、利潤結構、提供的產品與服務如何與顧客需求達成價值適配，完成價值主張。接者運用STP理論分析J公司「測定數據聯網系統」的市場區隔分類，目標市場所採取的競爭策略，以及塑造市場定位的目標願景。

The measuring industry is commonly applied in research, development business and production of manufacturing. The purpose of measuring industry is to achieve fairness and justice in trade and commercial activities. The development of measuring industry nowadays focuses on upgrading technique and pursuing accuracy to meet the industry demand, for instance, measuring scale upgrading from micro-meter to nano-meter, increasing the degree of accuracy. Nevertheless, when worldwide industries have been stepping into the digital era, eager to explore new business models, there is still lack of a revolutionary commercial model in the measuring industry. By revealing government goals and adaptive strategies in industry 4.0 in different countries, we acknowledged the core value and major strategy of the program, “Taiwan Productivity 4.0 Initiative” from Taiwanese government, in which the purpose is to identify the role played by the measuring industry in the era of industry 4.0. From the perspective of production intelligence and unmanned factory, the measuring equipment will play an important role in the future vision. Except for being functioned as part of inspection in finish products at the end of a production line, it can play a vital role in the production line, ensure the whole automation control technique. By digitalizing the measuring inspection, the system can be applied to collects the big data in storage, then analyzes the data and calculate the result. Base on its analysis, we will be able to adjust the parameters accordingly. The system then transmits the new result to the machines, so that production efficiency as well as quality can be improved, and the on-line defective rates can be reduced by real-time inspection. This research aims to investigate how J company, the distributor of M brand from Japan, launches its corresponding products and services to compete in the fast-changing market. We also explore this company’s market niche and analyze the competition environment which help us to find out the market trends of key products, and understand the development of business model of the successful case. Additionally, we apply J company’s value proposition canvas and business model to study its business strategy, partnership, profit structure, and product and service, and to understand more in depth how J company accomplish its value fits and value proposition to meet the customers’ needs. Lastly, we use STP theory in J company’s “measuring data networking system” of market segmentation and the strategy in market competition to find out its future market niche.