台灣國際物流業領導廠商之商業模式與競爭策略分析

Abstract

隨著台灣經濟起飛，國際分工日益深化，全球貿易的蓬勃發展，台灣國際物流發展更是台灣貿易成長過程中不可或缺的一環。 本研究藉由透析全球產業的發展趨勢，分析國際物流業者的全球佈局，再聚焦於台灣市場現況，藉由分析台灣地區主要國際物流服務業者的規模進行個案介紹，包含有整合型國際物流業者─DHL敦豪，利基型國際物流業者─Expeditors International欣榮、中菲行、Morrison Express鴻霖空運，說明台灣本土國際物流業者面對知名國際物流業者的強大資源支援下，如何突破重圍，發展網絡建立核心競爭力，如何掌握在地資源以創新的商業模式與競合策略，主導台灣空運市場的發展。 研究方法採用波特五力模型，分析國際物流市場，藉由供應鏈的整合、內部營運流程改造、價值網分析，找出其差異化，提升競爭力。 研究結果可知，大型的整合型或是利基型的國際物流業者雖然藉由併購策略快速擴充版圖，但是台灣在地的國際物流業者仍然能夠透過「強化在地優勢、善於結合資源」、「全球資訊系統持續開發」、「人才的運用」、「鞏固及開發核心事業」，發展一套在地的競合策略，讓組織內部的持續成長，在台灣繼續其領導到地位，策略性的朝向全球發展的目標。

As the Taiwan economy has taken off, the booming global trade has driven to grow the needs of labor by regional division. Taiwan international logistics development is an indispensable link in the process of Taiwan growing trade market. This study makes use of the analysis of global industry trends and the analysis of international logistics service providers’ global development and networks set up to describe the industry. By focusing on Taiwan market reality, the study analyzes the scale of major international logistics service providers in Taiwan, containing integrated international logistics - DHL, niche-type international logistics-Expeditors International, Morrison Express and Dimerco, and indicating how Taiwan local international logistics company competes with those leading international logistics companies who have strong and powerful resources support, how to break the siege by way of the establishment of core competence development and network strategy, and how to acquire resources to innovative business models and co-opetition strategy, then, become the leading Taiwan international logistics company. To analyze international logistics market by using Porter's five forces model of research methods. To optimize the integration of the supply chain、Internal business process reengineering、Value Net analysis, then to identify the differences and enhance competitiveness. The result of the research indicates that even the large integrated type or niche-type international logistics service providers achieve fast expended map because of M & A policy, but Taiwan local international logistics company may not be as large as they are, as long as Taiwan local international company keep staying with its development strategy by executing through “Enhanced and strengthen local advantages”, and “ Resources utilization', and 'Global information system continued development', and 'Making use of Talent manpower', and 'Consolidation and development of core business', to come up with its co-opetition strategy and achieve the goal of organic growth. The Taiwan local international logistics company must have its strength and continues its positing of being the leading Taiwan internal logistics service provider, and strategically heading to the global development target.