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  1. NTU Theses and Dissertations Repository
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請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/60032
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dc.contributor.advisor洪一薰(I-Hsuan Hong)
dc.contributor.authorLukas Gandajayaen
dc.contributor.author顏恩文zh_TW
dc.date.accessioned2021-06-16T09:51:46Z-
dc.date.available2017-02-16
dc.date.copyright2017-02-16
dc.date.issued2017
dc.date.submitted2017-01-15
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/60032-
dc.description.abstractThe subsidy policies have been being implementedas instruments to leverage the uptake levelof greenproducts or technologies. However, the fact shows that the occupation level of such products or technologies is still low for a certain industrysuch as electric vehicle. In this study,we investigate two subsidy policies and their impacts ina market comprising two vertically differentiatedproducts, one is greener thanthe other.We consider two subsidy policies namely subsidy for firm and subsidy for consumer policies. Under the subsidy for firm policy, a regulator subsidizes the firm who produces the greener product while under subsidy for consumer policy, the regulator subsidizes the consumers who buy the greener product. We set the scope onconsumers who possess the same characteristics such as preferences and green awarenesslevel. We incorporate the reference-dependent preferences theory to derive consumers’ decisionson buying the green or less green productsunder the influence of each subsidy. Given our specific framework, the counterintuitive theoretical result shows that subsidy for firm policy is capable to induce higher level of the adoption of green products than subsidy for consumer policy.en
dc.description.provenanceMade available in DSpace on 2021-06-16T09:51:46Z (GMT). No. of bitstreams: 1
ntu-106-R03546038-1.pdf: 1813514 bytes, checksum: be3b6a9a7305105b10b8b260fcec4387 (MD5)
Previous issue date: 2017
en
dc.description.tableofcontentsCover
Abstract i
Contents ii
CHAPTER 1 INTRODUCTION 1
CHAPTER 2 THEORETICAL MODEL 6
2.1 Consumers’ Behavior 6
2.1.1 Reference-dependent Preferences Utility Theory 6
2.1.2 Assumptions 9
2.1.3 Model Derivation 16
2.2.1 Subsidy for Firm Policy 19
2.2.2 Subsidy for Consumer Policy 22
2.2.2.1 Segregation Case 24
2.2.2.2 Integration Case 24
2.3 Comparison across SF and SC Policies 24
2.4 Comparison between a Model With and Without Reference-dependent Preferences 25
CHAPTER 3 NUMERICAL ANALYSIS 27
3.1 Design of Sensitivity Analysis 27
3.2 Hypothetical Data 28
3.3 Results and Discussion 29
3.4 Limitations 32
CHAPTER 4 CONCLUSION 33
4.1 Suggestions Regarding the Subsidy Policies 33
4.2 Future Work 33
APPENDIX 34
REFERENCES 38
dc.language.isoen
dc.subject補貼政策zh_TW
dc.subject綠色產品zh_TW
dc.subject損失厭惡zh_TW
dc.subject考參點依賴偏好zh_TW
dc.subject消費者行為zh_TW
dc.subjectreference-dependent preferencesen
dc.subjectloss aversionen
dc.subjectsubsidy policyen
dc.subjectgreen productsen
dc.subjectconsumer behavioren
dc.title考慮參考點依賴偏好下補貼政策對綠色產品之影響zh_TW
dc.titleImpact of Subsidy Policies on Green Products with Reference-dependent Preferencesen
dc.typeThesis
dc.date.schoolyear105-1
dc.description.degree碩士
dc.contributor.oralexamcommittee周雍強(Yon-Chun Chou),陳文智(Wen-Chih Chen),蘇哲平(Jack C. P. Su)
dc.subject.keyword補貼政策,消費者行為,考參點依賴偏好,損失厭惡,綠色產品,zh_TW
dc.subject.keywordsubsidy policy,consumer behavior,reference-dependent preferences,loss aversion,green products,en
dc.relation.page41
dc.identifier.doi10.6342/NTU201700041
dc.rights.note有償授權
dc.date.accepted2017-01-16
dc.contributor.author-college工學院zh_TW
dc.contributor.author-dept工業工程學研究所zh_TW
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