請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59944完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭佳瑋(Chia-Wei Kuo) | |
| dc.contributor.author | Kevin Jean | en |
| dc.contributor.author | 簡立 | zh_TW |
| dc.date.accessioned | 2021-06-16T09:46:30Z | - |
| dc.date.available | 2017-03-01 | |
| dc.date.copyright | 2017-02-16 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2017-01-24 | |
| dc.identifier.citation | Ahn, H., I. Duenyas, & R. Q. Zhang. 2002. Price competition between retailers and manufacturer-owned stores. Working Paper. University of California, Berkeley.
Anderson, E. J., & Y. Bao. 2010. Price competition with integrated and decentralized supply chains. European Journal of Operational Research, 200(1), 227-234. Arya, A., B. Mittendorf, & D. Sappington. 2007. The bright side of supplier encroachment. Marketing Science, 26(5), 651-659. Bernstein, F., & A. Federgruen. 2005. Decentralized supply chains with competing retailers under demand uncertainty. Management Science, 51(1), 18-29. Boyaci, T. 2005. Competitive Stocking and Coordination in a Multi-Channel Distribution System. IIE Transactions, 37, 407-427. Cachon, G. P. 2003. Supply chain coordination with contracts. S. C. Graves, A. G. De Kok, eds. Handbooks in Operations research and Management Science: Supply chain management: Design, coordination, and operation, chap. 6. North-Holland, 229-331. Cachon, G. P., & M. A. Lariviere. 2005. Supply chain coordination with revenue-sharing contracts: Strengths and limitations. Management Science, 51(1), 30-44. Cattani, K., W. Gilland, & J. Swaminathan. 2004. Coordinating traditional and internet supply chains. D. Simchi-Levi, D. Wu and M. Shen, eds. Supply chain analysis in the ebusiness era. Kluwer Academic Publishers, Boston, MA. Cattani, K., W. Gilland, H. S. Heese, & J. Swaminathan. 2006. Boiling frogs: Pricing strategies for a manufacturer adding a direct channel that competes with the traditional channel. Production & Operations Management, 15(1), 40-56. Chen, K. Y., M. Kaya, & O. Ozer. 2008. Dual sales channel management with service competition. Manufacturing & Service Operations Management, 10(4), 654-675. Chen, Y. C., S. C. Fang, & U. P. Wen. 2013. Pricing policies for substitutable products in a supply chain with Internet and traditional channels. European Journal of Operational Research, 224(3), 542-551. Chiang, W. K., D. Chhajed, & J. D. Hess. 2003. Direct marketing, indirect profits A strategic analysis of dual-channel supply-chain design. Management Science, 49(1), 1-20. David, A., & E. Adida. 2015. Competition and coordination in a two-channel supply chain. Production & Operations Management, 24(8), 1358-1370. Dumrongsiri, A., M. Fan, A. Jain, & K. Moinzadeh. 2008. A supply chain model with direct and retail channels. European Journal of Operational Research, 187(3), 691- 718. Ha, A., X. Long, & J. Nasiry. 2015. Quality in supply chain encroachment. Manufacturing & Service Operations Management, 18(2), 280-298. Hendershott, T., & J. Zhang. 2004. A model of direct and intermediated sales. Journal of Economics & Management Strategy, 15(2), 279-316. Huang, W., & J. Swaminathan. 2007. Introduction of a second channel: Implications for pricing and profits. European Journal of Operational Research, 194(1), 258-279. Kurata, H., D. Q. Yao, & J. J. Liu. 2007. Pricing policies under direct vs. indirect channel competition and national vs. store brand competition. European Journal of Operational Research, 180(1), 262-281. Li, Z., S. M. Gilbert, & G. Lai. 2013. Supplier Encroachment Under Asymmetric Infor- mation. Management Science, 60(2), 449-462. Li, Z., S. M. Gilbert, & G. Lai. 2014. Supplier Encroachment as an Enhancement or a Hindrance to Nonlinear Pricing. Production & Operations Management , 24(1), 89- 109. Li, T., J. Xie, & X. Zhao. 2015. Supplier encroachment in competitive supply chains. International Journal of Production Economics, 165(C), 120-131. Li, Y., Z. Lin, & A. Swain. 2015. ”Do the electronic books reinforce the dynamics of book supply chain market?” – A theoretical analysis. European Journal of Operational Research, 245(2), 591-601. Matsui, K. 2016. Asymmetric product distribution between symmetric manufacturers us- ing dual-channel supply chains. European Journal of Operational Research, 248(2), 646-657. Munson, C. L., & M. J. Rosenblatt. 1998. Theories and realities of quantity discounts: An exploratory study. Production & Operations Management, 7(4), 352-369. Ng, S.C.H., B. Li, X. Zhao, X. Xu, & Y. Lei. 2010. Operations strategy at Galanz. Richard Ivey School of Business Case. Parlar, M., & Z. K. Weng. 2006. Coordinating pricing and production decisions in the presence of price competition. European Journal of Operational Research, 170(1), 211-227. Pasternack, B. A. 1985. Optimal pricing and return policies for perishable commodities. Marketing Science, 4(2), 166-176. Perry, M. K. 1989. Vertical integration: Determinants and effects. M. Armstrong, R. H., Porter, eds., Handbook of Industrial Organization, chap. 4. North-Holland, Amsterdam. 183-255. Peterson, R. A., S. Balasubramanian, & B. J. Bronnenberg. 1997. Exploring the implications of the internet for consumer marketing. Journal of the Academy of Marketing Science, 25(4), 329-346. Ryan, J. K., D. Sun, & X. Zhao. 2013. Coordinating a supply chain with a manufacturer- owned online channel: a dual channel model under price competition. IEEE Transactions on Engineering Management, 60(2), 247-259. Seifert, R. W., U. W. Thonemann & S. A. Rockhold. 2006. Integrating direct and in- direct sales channels under decentralized decision-making. International Journal of Production Economics, 103(1), 209-229. Spengler, J. J. 1950. Vertical integration and antitrust policy. Journal of Political Economy, 59(4), 347-352. Tsay, A. A., & N. Agrawal. 2004a. Channel conflict and coordination in the e-Commerce age. Production & Operations Management, 13(1), 93-110. Tsay, A. A., & N. Agrawal. 2004b. Modeling conflict and coordination in multi-channel distribution systems: A review. D. Sim-chi-Levi, S. David Wu, Z., Max Shen, eds., Supply Chain Analysis in the eBusiness Era, chap. 13. Kluwer Academic Publishers, Boston. 557-606. Weng, Z. K. 1995. Channel coordination and quantity discounts. Management Science, 41(9), 1509-1522. Xiao, T., T. M. Choi, & T. C. E. Cheng. 2014. Product variety and channel structure strategy for a retailer-Stackelberg supply chain. European Journal of Operational Research, 233(1), 114-124. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59944 | - |
| dc.description.abstract | 本論文探討當供應商(OEM)在傳統銷售系統中建立自己的直接銷售通路時，所對供應鏈績效造成的影響。本論文的數理模型將整個供應鏈設定為兩個消費市場以及供應商、零售商各一。經過分析後我們發現，兩個市場的市場大小、終端消費者對於產品的評價以及供應商的定價策略皆會影響供應商與零售商的供應鏈最佳策略選擇。而除了基本的模型外，我們將在海外市場產生的額外貨品處理費用納入討論，並且研究當零售商能夠限制供應商在其直接銷售通路的零售價時，對於雙方的供應鏈策略，以及整體供應鏈績效的影響。經過模型推導與分析後，可以發現即使供應商需要釋出誘因讓零售商同意雙通路的供應鏈模式，建立供應商的直接銷售通路總能讓雙方有更好的供應鏈績效。此結果在基本模型與衍伸模型中皆一致，因為對零售商來說雙通路可以讓其取得更多的市佔率，而供應商則可從供應鏈中獲得更多利潤。總結來說，供應商的直接銷售通路可以增加整體供應鏈的獲利，同時降低產品的取得難度，最終提升終端市場的社會福利。 | zh_TW |
| dc.description.abstract | This research investigates the impact of additional OEM’s direct selling channel on the supply chain performance. We consider a supply chain with one OEM and one brand, serving two markets. The results show that the size of each market and consumer preferences of the product play an important role in influencing the optimal strategy. We further discuss the case where additional handling cost is imposed, and the case where the brand can set a retail price lower bound for the OEM. Although the OEM needs to incentivize the brand for the dual selling channels, authorizing the OEM’s direct selling channel is a win-win situation for the brand (obtaining more market share), and the OEM (extracting more supply chain profits) both in the basic case and the extensions. We conclude that the OEM’s additional selling channel always increases total supply chain profit, and enhances product accessibility as well as social welfare in the end markets. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T09:46:30Z (GMT). No. of bitstreams: 1 ntu-105-R02741021-1.pdf: 3480010 bytes, checksum: 742a8ccf06fb8115a5c25bb10c069a36 (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | 口試委員會審定書 i
致謝 ii 中文摘要 iii Abstract iv Contents v List of Figures vii 1 Introduction 1 2 Literature Review 5 2.1 Supplier Encroachment 5 2.2 Price Competition 7 3 Model Setup 11 3.1 Single Selling Channel (Case B) 12 3.2 Dual Selling Channels - Constant Pricing (Case C) 14 3.3 Dual Selling Channels - Flexible Pricing (Case F) 17 4 Basic Model Analysis 20 4.1 Analytical Result of Case B 20 4.2 Analytical Result of Case C 23 4.3 Analytical Result of Case F 30 4.4 Comparison between Case C and Case F 39 5 Extensions 43 5.1 Additional Handling Cost 44 5.2 The OEM's Retail Price Constraint 48 6 Conclusion 54 6.1 Key Findings 55 6.2 Future Directions 56 References 58 Appendix: Proofs of Lemmas and Propositions 62 | |
| dc.language.iso | en | |
| dc.subject | 市場特性 | zh_TW |
| dc.subject | 價格競爭 | zh_TW |
| dc.subject | 誘因與合約 | zh_TW |
| dc.subject | 供應鏈管理 | zh_TW |
| dc.subject | 雙通路 | zh_TW |
| dc.subject | Market characteristics | en |
| dc.subject | Price competition | en |
| dc.subject | Dual channels | en |
| dc.subject | Supply chain management | en |
| dc.subject | Incentives and contracting | en |
| dc.title | OEM 自有通路與終端消費市場之定價與競爭策略研究 | zh_TW |
| dc.title | Buyer Market Structure, OEM Selling Channel, and Supply Chain Performance | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 楊朝龍(Chao-Lung Yang),黃奎隆(Kwei-Long Huang) | |
| dc.subject.keyword | 供應鏈管理,雙通路,市場特性,誘因與合約,價格競爭, | zh_TW |
| dc.subject.keyword | Supply chain management,Dual channels,Market characteristics,Incentives and contracting,Price competition, | en |
| dc.relation.page | 76 | |
| dc.identifier.doi | 10.6342/NTU201601045 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2017-01-24 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-105-1.pdf 未授權公開取用 | 3.4 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。