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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
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dc.contributor.advisor | 黃奎隆 | |
dc.contributor.author | Chung-Jen Chao | en |
dc.contributor.author | 晁鍾仁 | zh_TW |
dc.date.accessioned | 2021-05-16T16:18:55Z | - |
dc.date.available | 2015-08-20 | |
dc.date.available | 2021-05-16T16:18:55Z | - |
dc.date.copyright | 2013-08-20 | |
dc.date.issued | 2013 | |
dc.date.submitted | 2013-08-13 | |
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/5972 | - |
dc.description.abstract | 本研究以近年崛起的雲端運算服務產業為例,探討服務品質保證下之資源分配與定價策略。服務提供者藉由提供不同的服務合約類型以及訂定價格來區隔消費者市場並最大化自身的利潤,考慮提供兩種合約分別為高合約與低合約,合約具有不同的服務水準以及價格,並考慮該服務具有不同的服務層級協議(SLA: Service level agreement),也就是提供越好的服務所能得到的服務保證也就越好。基於服務層級協議,若服務提供者無法滿足客戶需求,也就是將資源分配給簽約客戶時,將會依照合約內容補償客戶合約價格的比例作為補償金。
本研究建立一個雲端服務資源定價的數學模式來描述不同的合約及不同的服務品質下的定價策略及獲利模式,並使用效用函式來評估客戶對於合約服務的滿意程度,作為選擇合約的參考依據。本研究找到該情境下的解析解,決定其最佳合約決策與定價策略,並提出數個論點與管理意涵。此外進行數值分析,探討在不同參數改變下會如何影響服務提供者之利潤與服務提供者所提供的服務,另外同樣考慮服務提供者在資訊對稱的情況下,所面臨的決策並作分析進行探討,本研究貢獻在於,在雲端運算服務中,有限的資源成為服務提供者的瓶頸,若能有效改善服務的品質並提升客戶對合約的信心,將能對服務提供者在利潤上具有相當大的幫助,並能有效改善服務品質與保證。此外利用合約品質與補償比例的差異化可以有效控制市場中的合約,明顯做出市場區隔以增加更多潛在客戶與利潤。 | zh_TW |
dc.description.abstract | This paper studied the pricing strategy and the resource allocation with service guarantee in cloud computing service industry. In order to optimize the resource allocation and profit, the cloud computing service provider offers different services contracts with and pricing to segment customers. This paper consider two different contracts include premium and basic contracts with different SLA (service level agreement) and price. That is, better service accompany with greater service guarantee. According to different contracts, the penalty is applied to the service provider once SLA is not maintained. The penalty relate to contract price and unfulfilled resource.
This research formulated a mathematical model to describe the profitability of the pricing model under a variety of resource availability and SLA. This research find some close-form solutions, which can help service provider to find optimal contracting and pricing. Besides, a numerical analysis was performed to investigate the impact of profitability under service provider’s decision and system parameters. The result reveals that the profitability is positively correlated with the higher service level and sufficient resource. The managerial implication for different contracting strategies is studied in this research. On the other hand, considering information symmetry for service provider and customers find other point of discussion. This research’s contribution is that improving service quality and compensation ratio are effect methods when the resource is bottleneck in cloud computing service. Service provider can offer both contracts simultaneously to enhance profit by price discrimination. | en |
dc.description.provenance | Made available in DSpace on 2021-05-16T16:18:55Z (GMT). No. of bitstreams: 1 ntu-102-R00546023-1.pdf: 4407395 bytes, checksum: 838dce58307718fb371b7ee4a074d23f (MD5) Previous issue date: 2013 | en |
dc.description.tableofcontents | 審定書 I
致謝 II 摘要 III ABSTRACT IV CONTENTS V 圖目錄 VII 表目錄 VIII 第1章 緒論 1 1.1 研究背景 1 1.2 研究動機與目的 3 1.3 研究限制與範圍架構 5 第2章 文獻探討 8 2.1 雲端運算服務及其特性 8 2.2 雲端服務之收益管理與定價 13 2.3 服務層級協議與資源分配相關研究 17 第3章 雲端運算服務資源定價模式 21 3.1 模式定義 21 3.2 客戶簽約價值與市占率 24 3.3 雲端資源分配原則與期望利潤函式 26 3.4 單一合約市場 31 3.5 模式簡化與解析解 34 第4章 數值分析 39 4.1 數值分析對利潤變化之影響 39 4.2 數值分析對市場條件之影響 43 第5章 資訊對稱情境下數值分析與比較 48 5.1 設計期望補償金比例 48 5.2 資訊對稱情境下之數值分析與討論 52 5.3 數值分析結果綜合比較與討論 58 第6章 結論與建議 62 參考文獻 65 附錄一 70 附錄二 75 | |
dc.language.iso | zh-TW | |
dc.title | 服務品質保證下之資源分配與定價-以雲端運算服務提供者為例 | zh_TW |
dc.title | Pricing and Resource Allocation under Service Level Agreement in Cloud Computing Service | en |
dc.type | Thesis | |
dc.date.schoolyear | 101-2 | |
dc.description.degree | 碩士 | |
dc.contributor.coadvisor | 楊朝龍 | |
dc.contributor.oralexamcommittee | 洪一薰,郭佳瑋,曹譽鐘 | |
dc.subject.keyword | 雲端運算服務,收益管理,服務層級協議,定價策略,資源分配, | zh_TW |
dc.subject.keyword | cloud computing service,service level agreement,pricing strategy,revenue management,resource allocation, | en |
dc.relation.page | 77 | |
dc.rights.note | 同意授權(全球公開) | |
dc.date.accepted | 2013-08-13 | |
dc.contributor.author-college | 工學院 | zh_TW |
dc.contributor.author-dept | 工業工程學研究所 | zh_TW |
顯示於系所單位: | 工業工程學研究所 |
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