創新產品、環境保護與營運策略之研究—以S公司為例

Abstract

個案S公司開發退役動力電池驗證技術和國際級標準實驗室認證安全性能，將電池剩餘電量，藉由電池健康狀態監測技術，並運用主動平衡電池管理系統，使電動車電池模組在退役之後仍能延長使用壽命，推廣並實際應用於儲電系統，為電動車產業與儲電產業帶來創新方向。 中國是退役動力電池的最大消費市場之一，對退役動力電池發展的前景十分樂觀。但是其退役動力電池的結構和生產技術以及國家所提供的市場環境及政策，仍有很長足的成長空間。這對於企業來說既是機遇，也是挑戰。面對市場的全球化、經濟發展的區域化和經營競爭環境的國際化，企業如何作出靈活而快速的反應，制訂有效的行銷策略，開發具有競爭力的產品。 全球產業與經濟態勢瞬息萬變，尤其以研發創新為核心的科技產業更是持續地面對來自於環境的高度不確定性。如何根據外部的產業環境變動以及善用內部之組織資源以即時地做出決策，已是考驗著全球各類型科技企業的一項挑戰。多數科技產業兼具了知識密集型的研發部門以及勞力密集型的製造部門，如何有效率的控制研發、生產成本與其他重要的組織資源，並且整合組織內部所蘊含的知識，必然是影響組織能否獲得產業競爭優勢的關鍵因素。 本論文希望透過對退役動力電池梯次利用產業在中國發展的研究，以掌握退役動力電池產業的發展趨勢，使產業內企業在市場中尋找機會;對目標市場進行分析，發現現有產品的不足和潛在的新產品需求;透過對新產品開發和積極的行銷策略，來因應來自中國市場和全球市場的競爭，並設想在中國市場上佔領應有的地位。討論以中國市場為標的，有關創新產品的營運策略，希望能提供一個思考架構，來為企業設定競爭策略與衡量永續發展的關鍵因子。

The case of S-company to develop retired electric vehicle battery verification technology and international standards laboratory certification safety performance, the battery remaining power, through the battery health monitoring technology, and the use of active balance battery management system, so that electric vehicle battery module after retired extend the service life, promote and practical application in the energy storage system for the electric car industry and the energy storage industry to bring innovative direction. China is one of the largest consumer markets for retired electric vehicle batteries, and is very optimistic about the prospects for the development of retired electric vehicle batteries. But its retired electric vehicle battery structure and production technology and the state provided by the market environment and policies, there is still a lot of room for growth. This is both an opportunity for business and a challenge. In the face of the globalization of the market, the regionalization of economic development and the internationalization of the competitive environment, how can enterprises make flexible and rapid responses, formulate effective marketing strategies and develop competitive products. Global economy and industrial environment change at an unpredictably rapid pace. Technology industries, based on R&D and innovation, is especially facing different types of environmental uncertainty. How to devise effective strategies immediately for responding to competition after and efficiently employing internal resources has become a critical task to every technology corporate in the world. Most of technology are composed of knowledge-intensive R&D departments and labor-intensive manufacturing departments. Effectively managing R&D and production costs and integrating all kinds of knowledge distributed within different organizational units are key success factors to seize competitive advantages for technology firms. Through the study of development of retired electric vehicle battery echelon use industry in China market, with the developing trend and long range plans, industrial enterprises are seeking for the business opportunities throughout market analysis, figuring out the short comings of existing products and new potential product demand, through the development of new products and aggressive marketing tactics, for from China the competition in domestic market and global market competition, and imagine that occupy its rightful place in the China market. In this study, we might discuss the China market environment, regulatory acts and standards, product development strategies, hoping to provide a conceptual framework, the key factor to set the competitive strategy for the business and the measure of sustainable development.