FSN 補品商業計劃

Abstract

Asia is the fastest growing market for supplements in the world. One of the main contributing factors for this is the aging population seen throughout major countries in Asia. Currently, there are more elderly people taking dietary supplements than any other age group in the region. The reason for this, dietary supplements improve physical and mental capabilities, while adding essential nutrients to the body. As people age, healthier diets become increasingly important. Another contributing factor for the growth of the supplement industry in Asia is the rise of health conscious young adults. There are more and more young adults choosing healthier lifestyle choices by opting for sports and exercise. This can be seen by the number of gyms popping up all over Asia and the number of young adults participating in weightlifting and team sports like basketball, soccer, or baseball. Whether people are looking to stay healthy or improve their appearance, nutritional supplements are becoming a must have when it comes to staying healthy. Currently, the sale of sports supplements in Taiwan are primarily limited to international companies with few building a large presence in Taiwan. The following business plan includes the research, development and planned implementation of a supplement start-up company based in Taiwan.