請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59164
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 孔令傑 | |
dc.contributor.author | Li-Ting Hong | en |
dc.contributor.author | 洪莉婷 | zh_TW |
dc.date.accessioned | 2021-06-16T09:17:02Z | - |
dc.date.available | 2019-07-20 | |
dc.date.copyright | 2017-07-20 | |
dc.date.issued | 2017 | |
dc.date.submitted | 2017-07-12 | |
dc.identifier.citation | 金融監督管理委員會(2016)。金融科技發展策略白皮書。台北市:金融監督管理委員會。
胡自立(2015)。新金融:行動支付市場趨勢與商機。財團法人資訊工業策進會產業情報研究所。 國際數據資訊(2014)。IDC(國際數據資訊)公佈2015年台灣ICT市場十大趨勢預測:4G,物聯網, 巨量資料與雲端應用帶動2015市場創造歷史新高。取自國際數據資訊網址 https://www.idc.com.tw/about/448.html 資策會產業情報研究所(2016)。《行動支付消費者調查》逾70%行動支付用戶續用意願高。取自資策會產業情報研究所網址https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=425 資策會產業情報研究所(2016)。《行動支付消費者調查》台灣行動支付用戶逾50%為35歲以下族群。取自資策會產業情報研究所網址https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=427 謝依穎(2014)。連鎖義大利料理餐廳的商店印象、顧客價值與再購意願的相關性之研究-以高雄市H餐廳為例(碩士論文)。取自臺灣碩博士論文知識加值系統網址http://handle.ncl.edu.tw/11296/ndltd/28967100711832954258 Ahsan, A., Chang, V., & Issa, T. (2012, January). Community perception of mobile payment in e-Government services. In ACIS 2012: Location, location, location: Proceedings of the 23rd Australasian Conference on Information Systems 2012 (pp. 1-11). ACIS. Augsburg, C., & Hedman, J. (2014, August). Value added services and adoption of mobile payments. In Proceedings of the Sixteenth International Conference on Electronic Commerce (p. 27). ACM. Becker, B. W., & Connor, P. E. (1981). Personal values of the heavy user of mass media. Journal of Advertising Research, 21(5), 37-43. Butz, Howard E., Jr. and leonard D. Goodstein. 1996. 'Measuring Customer Value: Gaining the Strategic Advantage.' Organizational Dynamics 24 (Winter): 63-77. Chandra, S., Srivastava, S. C., & Theng, Y. L. (2010). Evaluating the role of trust in consumer adoption of mobile payment systems: An empirical analysis. Communications of the Association for Information Systems, 27(1), 29. Chiu, C. M. (2005). Applying means-end chain theory to eliciting system requirements and understanding users perceptual orientations. Information & Management, 42(3), 455-468. Clarke III, I. (2001). Emerging value propositions for m-commerce. Journal of Business Strategies, 18(2), 133. Dahlberg, T., Guo, J., & Ondrus, J. (2015). A critical review of mobile payment research. Electronic Commerce Research and Applications, 14(5), 265-284. Dahlberg, T., Mallat, N., Ondrus, J., & Zmijewska, A. (2008). Past, present and future of mobile payments research: A literature review. Electronic Commerce Research and Applications, 7(2), 165-181. Dewan, S. G., & Chen, L. D. (2005). Mobile Payment Adoption in the US: A Cross-industry, Crossplatform Solution. Journal of Information Privacy and Security, 1(2), 4-28. Funk, J. L. (2004). Key technological trajectories and the expansion of mobile Internet applications. info, 6(3), 208-215. Gerpott, T. J., & Kornmeier, K. (2009). Determinants of customer acceptance of mobile payment systems. International Journal of Electronic Finance, 3(1), 1-30. Ghezzi, A., Renga, F., Balocco, R., & Pescetto, P. (2010). Mobile Payment Applications: offer state of the art in the Italian market. info, 12(5), 3-22. Goeke, L., & Pousttchi, K. (2010, June). A scenario-based analysis of mobile payment acceptance. In Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR), 2010 Ninth International Conference on (pp. 371-378). IEEE. Grunert, K. G., & Grunert, S. C. (1995). Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems. International journal of research in marketing, 12(3), 209-225. Gutman, J. (1982). A means-end chain model based on consumer categorization processes. The Journal of Marketing, 60-72. Haley, R. I. (1968). Benefit segmentation: A decision-oriented research tool. The Journal of Marketing, 30-35. Higgins, K. T. (1998). The value of customer value analysis. Marketing Research, 10(4), 38-44. Homer, P. M., & Kahle, L. R. (1988). A structural equation test of the value-attitude-behavior hierarchy. Journal of Personality and social Psychology, 54(4), 638. Jung, Y., & Kang, H. (2010). User goals in social virtual worlds: A means-end chain approach. Computers in Human Behavior, 26(2), 218-225. Kahle, L. R., & Kennedy, P. (1988). Using the list of values (LOV) to understand consumers. Journal of Services Marketing, 2(4), 49-56. Karnouskos, S. (2004). Mobile payment: a journey through existing procedures and standardization initiatives. IEEE Communications Surveys & Tutorials, 6(4). Keen, P. G., Mackintosh, R., & Foreword By-Heikkonen, M. (2001). The freedom economy: Gaining the mcommerce edge in the era of the wireless Internet. McGraw-Hill Professional. Kim, C., Mirusmonov, M., & Lee, I. (2010). An empirical examination of factors influencing the intention to use mobile payment. Computers in Human Behavior, 26(3), 310-322. Kim, H. W., Chan, H. C., & Gupta, S. (2007). Value-based adoption of mobile internet: an empirical investigation. Decision Support Systems, 43(1), 111-126. Krippendorff, K. (2012). Content analysis: An introduction to its methodology. Sage. Kuisma, T., Laukkanen, T., & Hiltunen, M. (2007). Mapping the reasons for resistance to Internet banking: A means-end approach. International Journal of Information Management, 27(2), 75-85. Kuisma, T., Laukkanen, T., & Hiltunen, M. (2007). Mapping the reasons for resistance to Internet banking: A means-end approach. International Journal of Information Management, 27(2), 75-85. Kuo, Y. F., Wu, C. M., & Deng, W. J. (2009). The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in human behavior, 25(4), 887-896. Laitamäki, J., & Kordupleski, R. (1997). Building and deploying profitable growth strategies based on the waterfall of customer value added. European Management Journal, 15(2), 158-166. Li, J., Liu, J. L., & Ji, H. Y. (2014). Empirical study of influence factors of adaption intention of mobile payment based on TAM model in China. International Journal of u-and e-Service, Science and Technology, 7(1), 119-132. Liébana-Cabanillas, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2014). Antecedents of the adoption of the new mobile payment systems: The moderating effect of age. Computers in Human Behavior, 35, 464-478. Lin, H. H., & Wang, Y. S. (2006). An examination of the determinants of customer loyalty in mobile commerce contexts. Information & management, 43(3), 271-282. Lu, J., Wei, J., Yu, C. S., & Liu, C. (2017). How do post-usage factors and espoused cultural values impact mobile payment continuation?. Behaviour & Information Technology, 36(2), 140-164. Lu, Y., Yang, S., Chau, P. Y., & Cao, Y. (2011). Dynamics between the trust transfer process and intention to use mobile payment services: A cross-environment perspective. Information & Management, 48(8), 393-403. Magnier-Watanabe, R. (2014, January). An institutional perspective of mobile payment adoption: The case of Japan. In System Sciences (HICSS), 2014 47th Hawaii International Conference on (pp. 1043-1052). IEEE. Mallat, N., 2007. Exploring consumer adoption of mobile payments; a qualitative study. The Journal of Strategic Information Systems 16 (4), 413–432. Maslow, A. H. (1954). The instinctoid nature of basic needs. Journal of Personality, 22(3), 326-347. Milgrom, P., & Roberts, J. (1995). Complementarities and fit strategy, structure, and organizational change in manufacturing. Journal of accounting and economics, 19(2), 179-208. Mitchell, A. (1983). The nine American lifestyles: Who we are and where we're going. Scribner Book Company. Monroe, K. B. (1979). Pricing: Making profitable decisions (pp. 37-46). New York: McGraw-Hill. Mowen, J. C., & Minor, M. C. (2001). Consumer Behavior: A Framework, Upper Saddle River, New Jersey: Prentice-Hall, Inc. Myers, J. H. (1976). Benefit structure analysis: A new tool for product planning. The Journal of Marketing, 23-32. Novak, T. P., & MacEvoy, B. (1990). On comparing alternative segmentation schemes: The List of Values (LOV) and Values and Life Styles (VALS). Journal of consumer research, 17(1), 105-109. Pai, P., & Arnott, D. C. (2013). User adoption of social networking sites: Eliciting uses and gratifications through a means–end approach. Computers in Human Behavior, 29(3), 1039-1053. Petrauskas, R., & Zumaras, L. (2008). Comparative analysis of mobile payments in the European Union. Intelektine Ekonomika, 2(4). Porter, M. (1996). What is Strategy. Harvard Business Review, 74(6), 61-78. Reichheld, F. F. (1994). Loyalty and the renaissance of marketing. Marketing Management, 2(4), 10. Reynolds, T. J., & Gutman, J. (1988). Laddering theory, method, analysis, and interpretation. Journal of advertising research, 28(1), 11-31. Reynolds, T. J., & Olson, J. C. (Eds.). (2001). Understanding consumer decision making: The means-end approach to marketing and advertising strategy. Psychology Press. Reynolds, T. J., Dethloff, C., & Westberg, S. J. (2001). Advancements in laddering. Understanding consumer decision making: The means-end approach to marketing and advertising strategy, 91-118. Rokeach, M. (1968). Beliefs, attitudes and values: A theory of organization and change. San Francisco: Jossey-Bass. Rokeach, M. (1973). The nature of human values, New York: Free press. Salem Khalifa, A. (2004). Customer value: a review of recent literature and an integrative configuration. Management decision, 42(5), 645-666. Schierz, P. G., Schilke, O., & Wirtz, B. W. (2010). Understanding consumer acceptance of mobile payment services: An empirical analysis. Electronic commerce research and applications, 9(3), 209-216. Shin, D. H. (2009). Towards an understanding of the consumer acceptance of mobile wallet. Computers in Human Behavior, 25(6), 1343-1354. van Rekom, J., & Wierenga, B. (2007). On the hierarchical nature of means–end relationships in laddering data. Journal of Business Research, 60(4), 401-410. Varshney, U., & Vetter, R. (2002). Mobile commerce: framework, applications and networking support. Mobile networks and Applications, 7(3), 185-198. Walker, B. A., & Olson, J. C. (1991). Means-end chains: Connecting products with self. Journal of business research, 22(2), 111-118. Wagner, T. (2007). Shopping motivation revised: a means-end chain analytical perspective. International Journal of Retail & Distribution Management, 35(7), 569-582. Woodruff, R. B. (1997). Customer value: the next source for competitive advantage. Journal of the academy of marketing science, 25(2), 139-153. Yankelovich, D. (1981). New rules in American life: Searching for self-fulfillment in a world turned upside down. Psychology Today, 15(4), 35-91. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of marketing, 2-22. Zhou, T. (2012). Examining mobile banking user adoption from the perspectives of trust and flow experience. Information Technology and Management, 13(1), 27-37. Zhou, T. (2013). An empirical examination of continuance intention of mobile payment services. Decision Support Systems, 54(2), 1085-1091. Zhou, T. (2014). An empirical examination of initial trust in mobile payment. Wireless personal communications, 77(2), 1519-1531. Zhou, T. (2014). Understanding the determinants of mobile payment continuance usage. Industrial Management & Data Systems, 114(6), 936-948. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59164 | - |
dc.description.abstract | 為了達成交易並滿足消費的需求,支付是人類生活中重要的一環,在行動商務的發展下,行動支付逐漸成為人們支付的管道,為了搶奪商機許多業者持續推出相關的服務,使得現行的行動支付市場呈現一個競爭的狀態,為了提升競爭優勢,企業必須思考產品如何滿足消費者的需求並創造價值。
在行動支付的過往研究中,消費者相關的文獻大多是以採用意圖為研究主題,分析並歸納行動支付的採用因子,然而,過往研究卻鮮少討論行動支付為消費者提升的價值,價值影響了人們的消費行為,是消費者心中渴望達成的最終狀態,故了解產品為消費者帶來的價值便能了解消費者內心的需求,使企業精進產品的設計,開發出符合需求的行動支付產品,故本研究將以價值的角度探討行動支付產品如何為消費者提升價值,並將價值與產品屬性進行鏈結,透過這些鏈結關係便能清楚了解價值傳遞的過程,藉此企業將能進行市場區隔或產品意象的包裝,進而設計出更具競爭優勢的產品。 本研究透過方法目的鏈及階梯式訪談分析行動支付為消費者提升的價值,研究結果顯示,有效率的、高興的、安全感這三項價值的鏈結次數最高,尤其以有效率的之提及次數最高,代表消費者極為重視行動支付所帶來的便利及使用效率,另外,使消費者感到高興的產品屬性主要以優惠為主,產品的安全機制則能滿足消費者心中的安全感,建議企業在進行產品的設計上能以此三個價值做定位,以開發出符合消費者需求的行動支付產品,提升競爭優勢並為企業帶來獲利。 | zh_TW |
dc.description.abstract | Payment is an important part of human life. In the development of mobile commerce, mobile payment gradually become common. Many companies continue to launch related services, making the market a competitive state. In order to enhance the competitive advantage, companies must consider how the product to meet consumer demand and create value.
Prior studies mostly focused on the factors influencing users’ adoption intention of mobile payment. Little research explores the value of the mobile payment for the consumer. The value influence consumer behavior. It is the achievement of consumers desired ends states. Understand the value of products for consumers will be able to understand the needs of consumers and enhance product design to meet users’ needs. This study will explore the value of mobile payment products for consumers. Through means-end chain to associate product attributes and values. These relationships between means and ends can clearly understand the process of value delivery. Companies can position product and enhance competitive advantage of the product. This study through means-end chain and the laddering interview to analyze the value of mobile payment products for consumers. The research findings reveal that efficient, cheerful and security are the most important values. Consumers care about convenience and efficiency of mobile payment usage. In addition, product promotion makes consumers cheerful and safety mechanism can meet the consumer's sense of security. Companies can position products by these three values in product design to meet users’ needs and enhance the competitive advantage of mobile payment development. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T09:17:02Z (GMT). No. of bitstreams: 1 ntu-106-R04725026-1.pdf: 920093 bytes, checksum: e359ac4e9ab429e155779b8d5aef97df (MD5) Previous issue date: 2017 | en |
dc.description.tableofcontents | 誌謝 i
摘要 ii Abstract iii 目錄 iv 圖目錄 vi 表目錄 vii 第一章 緒論 1 1.1 研究背景 1 1.2 研究動機與目的 2 1.3 研究架構 4 第二章 文獻回顧 5 2.1 行動支付介紹 5 2.1.1 行動支付的概念 5 2.1.2 行動支付的類型 6 2.2 行動支付消費者相關文獻 8 2.3 顧客價值相關文獻 11 第三章 研究架構 15 3.1 理論背景 15 3.2 價值量表 19 第四章 研究方法 25 4.1 訪談方法及流程 25 4.2 分析方法 28 4.2.1 內容分析 28 4.2.2 繪製涵義矩陣及價值階層圖 29 第五章 結果分析 30 5.1 受訪對象 30 5.2 元素編碼 32 5.3 涵義矩陣 37 5.4 價值階層圖 42 5.4.1 支付相關主要路徑 43 5.4.2 非支付相關主要路徑 47 第六章 結論與建議 50 6.1 研究結論 50 6.2 研究貢獻 53 6.3 研究限制與未來研究建議 54 參考文獻 55 附錄一 訪談大綱 63 附錄二 前導問卷 64 | |
dc.language.iso | zh-TW | |
dc.title | 以顧客價值角度探討行動支付之使用 | zh_TW |
dc.title | A Means-End Analysis of User Mobile Payment Usage | en |
dc.type | Thesis | |
dc.date.schoolyear | 105-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 許瑋元,張欣綠 | |
dc.subject.keyword | 行動支付,方法目的鏈,顧客價值,階梯式訪談, | zh_TW |
dc.subject.keyword | mobile payment,means-end chain,customer value,laddering, | en |
dc.relation.page | 65 | |
dc.identifier.doi | 10.6342/NTU201701495 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2017-07-13 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
顯示於系所單位: | 資訊管理學系 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-106-1.pdf 目前未授權公開取用 | 898.53 kB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。