請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59043完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | ?學良 | |
| dc.contributor.author | Norihiro Yamanaka | en |
| dc.contributor.author | 山中教寛 | zh_TW |
| dc.date.accessioned | 2021-06-16T08:46:25Z | - |
| dc.date.available | 2015-09-02 | |
| dc.date.copyright | 2013-09-02 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-08-20 | |
| dc.identifier.citation | city, Sabae. http://www.city.sabae.fukui.jp/users/kanko/about/mono.html. n.d. 7 6 2013.
Eddy, Nathan. http://japan.internet.com/wmnews/20130402/4.html. n.d. 10 6 2013. Industries, The Association for the Promotion of Traditional Craft. 3 2013. 5 6 2013. <http://kougeihin.jp/crafts/course/whats>. —. http://kougeihin.jp/crafts/introduction/weaving/2809?m=cu. n.d. 7 6 2013. Keisuke Nakamura (Institute of Economic Research, Hitotsubashi University). Glasses and Hope - Decreasing Dynamics of Sabae (its purpose, reason, and precondition). Article found on website. Institute of Economic Research. Tokyo, Japan: Hitotsubashi University, 2012. Ministry of Economy, Trade and Industry. http://www.meti.go.jp/policy/mono_info_service/mono/nichiyo-densan/index.html. n.d. 5 6 2013. Moriyama, Hiroaki. “7 things for the effective landing page.” 24 9 2012. Bazubu - Inbound Marketing. 25 6 2013. <http://bazubu.com/high-cvr-8930.html>. Shigenobu Kokubo. “See in a Real Store, and Purchase on Amazon 'Showrooming'.” 1 3 2013. JB Press. 19 6 2013. the Ministry of Economy, Trade and Industy of Japan. “Infrastructure of informational economics society - the market research report on e-commerce.” 1 2 2012. 28 06 2013. <http://www.meti.go.jp/policy/it_policy/statistics/outlook/bessi3H23EChoukokusho.pdf>. the Ministry of Internal Affairs and Communications of Japan. “ICT Leads Revival After Earthquake and Rebirth Roadmap of Japan- The White Paper of ICT and Telecommunication.” 2012. http://www.soumu.go.jp/johotsusintokei/whitepaper/ja/h24/html/nc1221c0.html. 20 6 2013. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59043 | - |
| dc.description.abstract | After the collapse of bubble economy in 1991, many small and big companies bankrupted. There are over 1000 traditional crafts in Japan which are officially approved as traditional crafts. However, revenue, number of firms, and number of craftsman have been also been decreasing year by year.
The subject of this thesis “Wahoo!” is a brand which manufactures various Japanese traditional crafts and retail them domestically and internationally through the E-Commerce. It outsources craftsman to manufacture and retails them under one brand name. In spite of Japanese traditional crafts are high quality as products made in Japan and still have potential to generate more revenue, I assumed that it cannot achieve it since they since some designs of them are not suitable for modern life. Wahoo redesign them to fit for our life, and we create more opportunity with craftsmen. Retail through the internet enables us to lower cost and achieve bigger market opportunity. As a result, in my point of view, we can achieve to reenergize local enterprises and economy all over Japan. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T08:46:25Z (GMT). No. of bitstreams: 1 ntu-102-R00749051-1.pdf: 2602676 bytes, checksum: 739a0ab176d7abca3acde98b97f8959c (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | 1.0 EXECUTIVE SUMMARY 1
1.01 ABOUT COMPANY 1 Background of the company 1 Company 1 Brand: Wahoo! 2 1.02 OUR TARGET PRODUCTS 3 Japanese Traditional Crafts 4 Daily Necessities 4 1.03 MISSION STATEMENT 4 Richard Buckminster Fuller’s Words 5 1.04 PRODUCTS 6 Example1: Kurume Gasuri (Kurume, Fukuoka) 6 Example2: Sabae Eyewear (Sabae, Fukui) 7 2.0 BUSINESS OPERATION: FRONT OFFICE & BACK OFFICE 9 2.01 BRAND OPERATION 9 2.02 MANUFACTURING PROCESS 9 2.03 DISTRIBUTION CHANNEL 10 E-Commerce (Domestic / International) 11 Direct Retail 12 Other Channels 13 2.04 ORGANIZATION STRUCTURE 14 2.05 EDUCATION FOR EMPLOYEE 16 Code of Behaviour 17 2.06 IT SYSTEMS 18 Salesforce.com 18 2.07 SECURING CUSTOMER’S INFORMATION 18 Privacy-Mark 19 2.08 LOGISTICS 20 3.0 VALUE PROPOSITION 21 3.01 MARKET OPPORTUNITY 21 3.02 TARGETING 22 Empathy Map of Customer 24 Ideal Customer Profile 25 3.03 PRICING 26 3.04 POSITIONING 28 3.05 PROMOTION 28 Advertisement 29 3.06 COMPETITIVE ADVANTAGE 30 Customization 30 3.07 CUSTOMER RELATIONSHIP MANAGEMENT 32 Interactive Communication 34 Mail Magazine 35 100% Satisfaction Guarantee 35 Loyalty Program 36 3.08 SUPPLIER RELATIONSHIP MANAGEMENT 38 3.09 SENSITIVE MARKET ANALYSIS (MARKET ENVIRONMENT CHANGE) 39 4.0 DESCRIPTION OF KEY ASSETS & KEY PARTNERS 42 4.01 BRAND IMAGE 42 4.02 DESIGN MANAGEMENT 42 4.03 SUPPLIER (CRAFTSMAN) 42 5.0 REVENUE MODEL 44 5.01 CAPITAL REQUIREMENT 44 5.02 REVENUE STREAM 44 5.03 SALES FORECAST 45 5.04 INCOME STATEMENT 45 5.05 DEPRECIATION AND DIVIDEND POLICY 47 5.06 SENSITIVE ANALYSIS - FINANCE 47 6.0 COST STRUCTURE 49 6.01 SPECTRUM OF THE COST 49 6.02 COST STRUCTURE 49 6.03 MARK UP 50 7.0 LIMITATION OF BUSINESS 51 7.01 EXIT STRATEGY 51 8.0 DIVERSION IN THE FUTURE 52 8.01 DIVERSION OF INDIGENOUS CULTURE IN TAIWAN 52 REFERENCES 54 APPENDICES 55 | |
| dc.language.iso | en | |
| dc.subject | 和風 | zh_TW |
| dc.subject | wahoo | zh_TW |
| dc.subject | 日本 | zh_TW |
| dc.subject | 品牌 | zh_TW |
| dc.subject | 工藝品 | zh_TW |
| dc.subject | 傳統 | zh_TW |
| dc.subject | brand | en |
| dc.subject | Japanese | en |
| dc.subject | brand | en |
| dc.subject | traditional | en |
| dc.subject | tradition | en |
| dc.subject | Japan | en |
| dc.subject | wahoo | en |
| dc.title | 和風-日本傳統工藝品品牌 | zh_TW |
| dc.title | Wahoo! – Japanese Traditional Crafts Brand | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 謝冠雄,柯承恩,鮑慧文 | |
| dc.subject.keyword | 日本,傳統,工藝品,品牌,wahoo,和風, | zh_TW |
| dc.subject.keyword | Japan,Japanese,brand,traditional,tradition,brand,wahoo, | en |
| dc.relation.page | 56 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2013-08-20 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-102-1.pdf 未授權公開取用 | 2.54 MB | Adobe PDF |
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