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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝冠雄(Kuan-hsiung Hsieh) | |
| dc.contributor.author | Martin Durko | en |
| dc.contributor.author | 杜馬丁 | zh_TW |
| dc.date.accessioned | 2021-06-16T08:20:43Z | - |
| dc.date.available | 2016-03-08 | |
| dc.date.copyright | 2014-03-08 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-01-29 | |
| dc.identifier.citation | References
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Cambridge University Press, UK Available: http://www.enopicenter.com/upi/201172110577148.pdf FLORES, K.L. et al. (2012). Deficient Critical Thinking Skills among College Graduates: Implications for leadership. Available: http://onlinelibrary.wiley.com/doi/10.1111/j.1469-5812.2010.00672.x/pdf FOREHAND, M. (2005). Bloom’s Taxonomy. Available: http://projects.coe.uga.edu/epltt/index.php?title=Bloom%27s_Taxonomy HARRIS, S. (2010). The moral landscape. Free Press New York K-12 Nanotechnology Program. (2006-2013). Establishing a K–12 Nanotechnology Program For Teacher Professional Development. Available: http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=1593883 National Nanotechnology Initiative – Strategic Plan: http://www.nano.gov/node/581 KANT, I. (1784). What is enlightenment? Available: http://plato.stanford.edu/entries/enlightenment/ KELLER, L.K., LEHMANN, R.D. (2006). Brands and Branding: Research Findings and Future Priorities. Available: http://mktsci.journal.informs.org/content/25/6/740.full.pdf+html LAI, E. R. (2011). PEARSON, Critical Thinking: A Literature Review, Research Report. Available: http://pearsonassessments.com/hai/images/tmrs/CriticalThinkingReviewFINAL.pdf MOE Taiwan. (2012). Summary of Education at All Levels in SY 2011. Available: http://english.moe.gov.tw/ct.asp?xItem=12862&ctNode=1184&mp=2 National Statistics, R.O.C. Taiwan. (2013). Women and Men in R.O.C.(Taiwan) Facts and Figures. Available: http://eng.stat.gov.tw/ct.asp?xItem=33469&ctNode=6032&mp=5 Partnership for 21st century skills. (2013). P21 and Pearson Foundation Launch 21st Century Learning Exemplar Program. Available: http://www.p21.org/events-aamp-news/press-releases/1116-p21-exemplar-program-launch PAUL, R. (1997). A Brief History of the Idea of Critical Thinking. Available: http://www.criticalthinking.org/pages/a-brief-history-of-the-idea-of-critical-thinking/408 PAUL, R. (2005). The State of Critical Thinking Today. Available: http://onlinelibrary.wiley.com/doi/10.1002/cc.193/pdf PAUL, R., ELDER, L. (2006). Critical Thinking: Concepts and tools. Available: http://www.criticalthinking.org/files/Concepts_Tools.pdf PINKER, S. (1997). How the mind works. W.W. Norton & Company Inc., New York 1997 RAINBOLT G.W. & DWYER S.L. (2011). Critical Thinking – The art of Argument, Wadsworth Cengage Learning. Boston, USA RAVITCH, D. (2010). The Death and Life of the Great American School System: How Testing and Choice Are Undermining Education. New York: Basic Books. Quoted in: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3153797/#B65 RUGGIERO, V.R. (2012). The Art of Thinking: A Guide to Critical and Creative thought. Pearson/ Longman. 10th edition. 2012 SCHLEICHER. A. (2012). OECD - Use data to build better schools. Available: http://www.ted.com/talks/andreas_schleicher_use_data_to_build_better_schools.html?quote=2055 STAPLETON, P. (2011). A survey of attitudes towards critical thinking among Hong Kong secondary school teachers: Implications for policy change. Available: http://www.sciencedirect.com/science/article/pii/S1871187110000581 TAYLOR, M. (2010). Schools, Businesses Focus on Critical Thinking. Available: http://online.wsj.com/article/SB10001424052748703882304575466100773788806.html THINK WATSON. (2013). Critical Thinking Correlation Studies. Available: http://www.thinkwatson.com/resources/critical-thinking-studies YANG, S.C., CHUNG, T.Y. (2009). Experimental study of teaching critical thinking in civic education in Taiwanese junior high school. Available: http://onlinelibrary.wiley.com/doi/10.1348/000709907X238771/pdf | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58579 | - |
| dc.description.abstract | Business Plan: ACS – Training Center provides, together with detailed description of company’s future operations, marketing plan, sales objectives, etc., also a rationale which describes and explains problems with successful implementation of Critical thinking concepts globally. With a focus on the educational system in Taiwan and available offer of learning and development programs for existing workforce on the market, the ACS – Training Center aims to provide products and services that will fill the gap in underdeveloped areas of training people’s cognitive skills. These skills are directly linked to general reasoning, problem solving, and decision making abilities of an individual and they were identified as #1 skills for the 21st Century’s job market influenced by requirements of Knowledge-Based Economy. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T08:20:43Z (GMT). No. of bitstreams: 1 ntu-103-R00749031-1.pdf: 2278124 bytes, checksum: 462716c1b66d8124fca6c24705fc6d6a (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | Table of Content
1. Executive Summary 1 1.1 The Business 1 1.2 The Market 2 1.3 The Future 3 1.4 The Finances 4 2. Introduction and background of ACS Training Center 5 2.1 Traditional educational system and 21st century skills 5 2.1.1 Future of education and competitive advantage of nations 6 2.1.2 K-12 and High school level of education 7 2.1.3 Advanced Cognitive Skills in Business environment 10 Table No. 1. Clusters of attributes associated with dual systems of thinking 14 Figure 1. Population Pyramid Taiwan, projection 16 2.2 Critical thinking studies in Taiwan 16 2.3 From Critical Thinking to Advanced Cognitive Skills 17 2.3.1 ACS – a need for redefinition of commonly used terminology 20 2.3.2 Problematic terminology - examples 21 2.3.3 Suggested changes to existing terminology 24 Figure 2. Bloom’s Taxonomy – learning objectives OLD and NEW version 26 Figure 3. Three Stages of Human Cognition 27 2.4 ACS Training – Why now and why in Taiwan 30 2.4.1 Reality of education system in Taiwan 30 Figure 4. Overseas students studying in Taiwan 33 2.5 Advanced Cognitive Skills vs. Critical Thinking – Conclusion 33 3. Products and Services 37 3.1 Products/ Services - Description 37 Table No 2. Products and Services 38 3.2 Products/ Services – Pricing Strategy 41 3.2.1 Value to Customer 42 3.2.2 Research & development (R&D)/innovation activities 43 3.2.3 Intellectual property strategy 45 4. Market Analysis 46 4.1 Environmental/ Industry analysis 49 4.1.1 Government and Economy 50 Figure 5. GDP (PPP) per capita (int’l $) 1990 - 2011 51 4.1.2 Family Income and Spending 51 4.1.3 Educational system in Taiwan: 52 4.1.4 Private tutoring in Taiwan: 52 4.2 S.W.O.T. Analysis 55 Table No. 3. S.W.O.T. Analysis 55 4.2.1 WEAKNESSES – possible ways of addressing them 56 4.2.2 THREATS – possible ways of addressing them 57 4.3 Customers – demographics and segmentation 58 4.3.1 Customer Profile – B2B category 58 4.3.2 Customer Profile – B2C category 59 4.3.3 Government Institutions 59 4.3.4 Key customers 60 4.3.5 Customer management 61 4.4 Market Targets 62 4.4.1 Unique selling position 63 4.4.2 Anticipated demand 64 4.5 Growth potential 65 Figure 6. Employment by age and occupation/ Taiwan 66 4.6 Competitors 68 Table No.4 Competitors Details 70 Figure 7. Price Comparison 71 5. Marketing Plan 74 5.1 Sales & marketing objectives 74 5.2 Advertising & sales 75 Table No. 5. Advertising & promotional strategy for next 12 months 75 6. Operations 76 6.1 Production process 76 6.2 Suppliers 76 7. Business Management Team 78 7.1 The founder – Introduction 78 7.1.1 The founder - Professional Experience 78 8. Organization Management 81 8.1 Business location 81 8.2 Organization chart 82 Figure 8: Organization Chart – Initial Stage. 82 Figure 9: Organization Chart – Growth Stage. 83 8.3 Required staff 84 Table No. 6 Staff requirements for the growth stage – ACS Training Center 84 8.3.1 Recruitment options 85 8.3.2 Training programs 85 8.3.3 Skill retention strategies 86 8.4 Insurance and workers compensation 87 9. Operating Plan 88 9.1 Legal considerations 88 9.2 Technology (Software) 88 9.3 Communication channels – available to customers 89 9.4 Payment types accepted 89 9.5 Environmental/ resource impacts 89 9.6 Short and long term goals 90 9.7 Plant & equipment 90 Table No. 7 Plant and equipment – Phase 2 90 9.7.1 Inventory 91 9.8 Action plan 91 Table No. 8 Action Plan 92 10. Financial Capital Plan 93 10.1 Finances required 93 10.2 Assumptions – Revenue Structure 94 10.2.1 Table No. 9 Balance sheet forecast 96 10.2.2 Table No. 10 Income Statement 97 10.2.3 Table No. 11 Expected Twelve-month cash flow – Including Start-Up costs 98 10.3 Break Even Analysis/ Cost Structure 100 10.3.1 Table No. 12 Break-even analysis – Timeframe - Monthly 101 10.3.2 Table No. 13 Fixed and Variable Costs Structure 102 11. Exit Strategy 103 12. Risk management 104 Table No. 14 Risk Management 104 References 105 Supporting documentation 108 Attachment No. 1 Full Course Outline 109 Attachment No. 2 Resume 112 Attachment No. 3 – Expected Sales per week - projections 114 Attachment No. 4 – Similar Courses in Taipei City area 118 Attachment No. 5 - ACS Flyer 2014 121 Attachment No. 6 – FAQ sheet for Business Customers 122 List of Figures Figure 1. Population Pyramid Taiwan, projection 16 Figure 2. Bloom’s Taxonomy – learning objectives OLD and NEW version 26 Figure 3. Three Stages of Human Cognition 27 Figure 4. Overseas students studying in Taiwan 33 Figure 5. GDP (PPP) per capita (int’l $) 1990 - 2011 51 Figure 6. Employment by age and occupation/ Taiwan 66 Figure 7 Price Comparison 71 Figure 8: Organization Chart – Initial Stage. 82 Figure 9: Organization Chart – Growth Stage. 83 List of Tables Table No. 1. Clusters of attributes associated with dual systems of thinking 14 Table No. 2. Products/ Services 38 Table No. 3. S.W.O.T. Analysis 55 Table No.4 Competitors Details 70 Table No. 5. Advertising & promotional strategy for next 12 months 75 Table No. 6 Staff requirements for the growth stage – ACS Training Center 84 Table No. 7 Plant and equipment – Phase 2 90 Table No. 8 Action Plan 92 Table No. 9 Balance sheet forecast 96 Table No. 10 Income Statement 97 Table No. 11 Expected Twelve-month cash flow – Including Start-Up costs 98 Table No. 12 Break-even analysis – Timeframe - Monthly 101 Table No. 13 Fixed and Variable Costs Structure 102 Table No. 14 Risk Management 104 | |
| dc.language.iso | en | |
| dc.subject | 21世紀 | zh_TW |
| dc.subject | 知識為基礎的經濟 | zh_TW |
| dc.subject | 認知技能 | zh_TW |
| dc.subject | 批判性思維 | zh_TW |
| dc.subject | Critical Thinking | en |
| dc.subject | Cognitive Skills | en |
| dc.subject | Knowledge-based economy | en |
| dc.subject | 21st Century | en |
| dc.title | 商業計劃書- ACS培訓中心 | zh_TW |
| dc.title | Business Plan: ACS - Training Center | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 林修葳(Hsiou-wei Lin) | |
| dc.contributor.oralexamcommittee | 陳俊忠(Chun-chung Chen) | |
| dc.subject.keyword | 批判性思維,認知技能,知識為基礎的經濟,21世紀, | zh_TW |
| dc.subject.keyword | Critical Thinking,Cognitive Skills,Knowledge-based economy,21st Century, | en |
| dc.relation.page | 122 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-01-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-103-1.pdf 未授權公開取用 | 2.22 MB | Adobe PDF |
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