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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 張重昭(Chung-Chau Chang) | |
| dc.contributor.author | Shih-Chiang Lin | en |
| dc.contributor.author | 林世強 | zh_TW |
| dc.date.accessioned | 2021-06-16T08:17:34Z | - |
| dc.date.available | 2014-02-26 | |
| dc.date.copyright | 2014-02-26 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-02-10 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58502 | - |
| dc.description.abstract | 目前醫學美容產業的供給大於需求，也意味進入了競爭激烈的成熟市場．在醫療關係上，醫學美容產業已跳脫傳統醫病「求醫」關係，而轉變為以服務業為主體，醫事技術為工具的醫療服務業，而提昇服務品質、醫療品質並進行差異化的行銷是醫學美容醫療服務提供者留住顧客永續經營的重點．
本研以某醫學美容中心的客戶為問卷調查的母群體，分析樣本的顧客滿意度、顧客忠誠度、實際再消費及實際推薦他人之間資料，發現顧客滿意度對於顧客忠誠度具有顯著正向關係，顧客忠誠度對於實際推薦行為具有顯著正向關係，顧客滿意度與顧客忠誠度對於實際再消費行為無顯著正向關係．結果顯示：顧客忠誠度的態度與顧客忠誠度的行為是明顯不同的． | zh_TW |
| dc.description.abstract | Currently, supply is greater than demand in the market of medical aesthetics. It means that medical aesthetics market is gradually reaching maturity. The relationship between customers and medical aesthetic clinic is greatly different from traditional doctor patient relationship. Service become the major role of the practice of medical aesthetic clinic and medical technology play the required and ancillary part. On the purpose for sustainable operation, pursuit of higher customer satisfaction and loyalty are the major concerns.
This research was based on the customers of one medical aesthetic clinic. Analysis of customer satisfaction, loyalty, repeat patronage, and actual recommendation was performed. The data showed that customer satisfaction is related to customer loyalty, and customer loyalty is related to actual recommendation, but both customer satisfaction and customer loyalty are not related to repeat patronage. Conclusion: there is variance between the attitude and behavior of customer loyalty. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T08:17:34Z (GMT). No. of bitstreams: 1 ntu-103-P94743017-1.pdf: 7884125 bytes, checksum: 751b5075174248cfb28b345470f6a352 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | 目 錄
口試委員會審定書………………………………………………………………. Ⅱ 誌謝………………………………………………………………………………. Ⅲ 中文摘要…………………………………………………………………….…… Ⅳ 英文摘要…………………………………………………………………………. Ⅴ 目錄…………………………………………………….…………………….…... Ⅵ 圖目錄……………………………………………………………………………. ⅥII 表目錄……………………………………………………………………………. IX 第一章 緒論………………………………………………........………………….. 1 第一節 研究背景………………………………………………………… 1 第二節 研究動機………………………………………………………… 4 第三節 研究目的………………………………………………………… 4 第四節 論文架構與研究流程…………………………………………… 6 第二章 文獻探討…………………………………………………………………… 8 第一節 醫學美容………………………………………………………… 8 第二節 服務行銷………………………………………………………… 10 第三節 服務品質………………………………………………………… 14 第四節 顧客滿意度……………………………………………………… 17 第五節 顧客忠誠度……………………………………………………… 18 第六節 關係行銷………………………………………………………… 20 第三章 研究方法…………………………………………………………………… 22 第一節 研究架構………………………………………………………… 22 第二節 研究範圍、研究對象與樣本選取……………………………… 24 第三節 研究假設………………………………………………………… 24 第四節 研究變項構面與操作型定義…………………………………… 26 第五節 資料蒐集與分析方法…………………………………………… 28 第四章 資料分析結果……………………………………………………………… 30 第一節 受測樣本分析…………………………………………………… 30 第二節 描述性統計分析………………………………………………… 33 第三節 因素分析………………………………………………………… 36 第四節 複迴歸分析……………………………………………………… 38 第五節 邏輯斯迴歸分析………………………………………………… 40 第六節 百分比同質性考驗……………………………………...…….... 46 第七節 差異性分析……………………………………………………… 47 第八節 小結……………………………………………………………… 55 第五章 研究結論與建議……………………………………….. ………………… 57 第一節 研究結論………………………………………………………… 57 第二節 研究建議與貢獻………………………………………………… 61 參考文獻…………………………………………....………………………….…… 63 附錄 顧客滿意度調查問卷…………………………………………………….…… 66 | |
| dc.language.iso | zh-TW | |
| dc.title | 顧客滿意度與忠誠度調查：某醫學美容中心之消費者研究 | zh_TW |
| dc.title | Survey of Customer Satisfaction and Loyalty: Customer Research from One Medical Aesthetic Clinic | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 黃俊堯,張心馨 | |
| dc.subject.keyword | 顧客滿意度,顧客忠誠度,再消費意願,推薦意願,實際再消費,實際推薦, | zh_TW |
| dc.subject.keyword | Customer satisfaction,Customer loyalty,Will of repeat patronage,Will of recommendation,Actual repeat patronage,Actual recommendation, | en |
| dc.relation.page | 68 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-02-11 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 高階公共管理組 | zh_TW |
| 顯示於系所單位： | 高階公共管理組 | |
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