新浪線上短租商業模式研究

Abstract

本文是研究線上短租商業模式並進行實施可行性的分析。本文通過調查法、個案研究法、經驗總結法，針對興起于歐美的線上短租這一全新的商業模式進行研究分析，在對國內外先進商業模式實踐和標杆公司分析的基礎上，結合中國短租國情研究，探討在新浪集團和易居集團平臺上實施線上短租平臺戰略的可行性，並在深入分析新浪集團和易居集團優勢前提下，提出新浪線上短租的商業實踐執行方案。

The purpose of this paper is to do research on the commercial model of online Short-Term Rentals and to analyze the feasibility of that model’s implementation. Major methodsadopted in this paper include Survey Methods, Case-Study Methods and Experience Summary Methods. Online Short-Term Rentals is a brand new commercial model rising in the United States and Europe. Basing on analysis on some implementations of advanced models at home and abroad as well as researches on some benchmarking companies, this paper studies China’s Short-Term Rentals’ situation, and discusses the strategic feasibility of applying online Short-Term Rentals to the real estate websites like Sina.com (SINA) and Ehousechina.com (EJ). But above all, the paper is about to provide a business feasibly program on online Short-Term Rentals to Sina.com. And this is of course coming up from further analysisof the advantages of SINA and EJ.