Topping Ice Cream 營運計畫書

Abstract

The brand Topping Ice Cream was established in the year 2013 May 18 without pervious planning or preparation. The urge of starting such business was initiated by two co-founders with the pure intension of providing a better product and with the right conscious. Because within the past 3 years, there have been increasing news reports regarding to the raising concern on human health problem. As people are becoming more health conscious, this has led to certain public concern on the quality of the product they have been indulging. Therefore, the goal of Topping Ice Cream is to deliver an image of purity, fun, honesty, innocence, and quality which consumers can be confident that Topping’s product is truly suitable for people of all ages. To ensure the long-term success of the Topping Ice Cream, this Business Plan is to provide a general structure of how the company should proceed and achieve within the next 8 years with two stages of investments; initial and future investments. The Business Plan includes a comprehensive planning and preparation of Topping Ice Cream’s strategies that help define the company brand and differentiates itself in this competitive global environment.