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標題: | 上海融揚生物技術有限公司發展戰略研究 The Development Strategy Study of Shanghai Royoung Biotech. Co.,Ltd. |
作者: | Yang Li 李揚 |
指導教授: | 李吉仁 |
關鍵字: | 戰略,創新,功能配料,健康產業, strategy,innovation,functional ingredients,health industry, |
出版年 : | 2014 |
學位: | 碩士 |
摘要: | 民以食為天,食品不僅承載著飽腹的功能,而且對於人類的健康發揮著不可替代的作用。同時食品安全問題關係人民群眾的身體健康、生命安全和社會的穩定。隨著生活水準和生活品質的提高,人們對食品的要求已不僅僅滿足於飽腹,食療,食藥養生文化開始盛行,食品在未來承載著更重要的功能,成為大健康產業重要的組成部分;同時人們對食品品質和安全的重視程度在不斷提升,追求食品、食品配料及添加劑的天然來源與安全性。大健康產業既具有經濟屬性又具有社會屬性,既能拉動經濟增長,又能滿足公眾健康需求,健康產業已成為世界各國重點發展的新興產業,我國也不例外,大力鼓勵發展健康產業。健康產業中健康食品佔有較大比重,為健康食品行業提供安全、天然,綠色,具有明確功能的食品配料和食品添加劑成為保證食品行業健康發展的關鍵因素和發展方向。而我國現代食品工業起步較晚,基礎研究相對薄弱,對功能性研究工作更是匱乏,已不能適應消費者日益增長的需求。上海融揚生物技術有限公司發現市場需求和現實市場間存在巨大的落差,立足于中國傳統藥食同源文化理念,融合全球植物源功能配料及添加劑研究成果,立足於中國市場,搭建植物源功能性配料及添加劑品牌和技術服務平臺系統,為食品飲料,保健品藥品,餐飲行業生產企業提供天然、健康、安全、具有明確功能驗證的食品配料和產品開發解決方案。
本文首先分析了健康產業的市場潛力及植物源功能性食品配料和添加劑的重要性,在淺析了中國植物性來源功能性原料研究現狀和與市場需求差距的情況後,提出了上海融揚生物技術有限公司融合全球技術資源,開發和推廣植物性來源功能性配料的可行性及市場潛力和前景。文章運用戰略管理的基礎理論對當前植物性來源功能性配料的發展現狀和趨勢進行了有效性分析。本文在分析過程中,遵循了經典的戰略分析和商業模式分析框架,結合企業的自身發展情況,提出企業的發展戰略和發展方向。最後為保證企業戰略的有效執行,本文從戰略實施和戰略發展方面進行細分,從實踐上幫助企業達成戰略。 Food, the first necessity of man, bearing function of filling tummy, also plays an irreplaceable role in human health. At the same time, food safety is directly related to the health, life safety of the masses and social stability. With the development of the living standard and quality, people demand better food. Food and drug resource, dietotherapy culture became popular. Food will act more important role in the future, and it shall be the key components of health industry. Meanwhile, people put more emphasis on food quantity and safety and look for food, food ingredient and additives from nature sources. Health industry, with economic attribute and social attribute, boosts economic growth and meets the health needs of residents. Nowadays, health industry has been a new industry that countries of the world focus first, and China is also encouraging the development of health industry. Health food accounts for a large proportion in health industry. To Supply safe, natural, green, functional food ingredients and food additives for health food industry is key factor and development direction in food industry development. While the modern food industry of China started late, and its basic study is weak, also study of functional products is scare, especially. So it can`t meet the rising demands of consumers. Shanghai Royoung Biotech Co., Ltd found that there is wide gap between market requirement and real-life production, so based on the idea of drug homologous food, Royoung Biotech integrated research achievements of global functional ingredients of plants and additives and be based on Chinese market, builds the brand of functional ingredients of plants and platform system of technical service, and providing food ingredients and product solutions for food and beverage, medicine and health food, catering industries. The article first analyzes the market potential of health industry and the importance of functional ingredients of plants, and takes a brief analysis of research status and the gap between market demands and supplies. On the basis we propose the feasibility and market potential and prospect of Royoung Biotech integrating the global technical resources , developing and promoting functional food ingredients. The article applies classic strategic management theory to analyze the status and trends of functional ingredients. Following the classical strategic analysis and analytical framework, and combined with own situation, propose our development strategy and direction. Finally to ensure implementation of strategy, the article subdivides from strategy implementation and development. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58066 |
全文授權: | 有償授權 |
顯示於系所單位: | 臺大-復旦EMBA境外專班 |
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