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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Jonathan James Eckstein | en |
| dc.contributor.author | 艾盛道 | zh_TW |
| dc.date.accessioned | 2021-06-16T08:04:57Z | - |
| dc.date.available | 2020-07-23 | |
| dc.date.copyright | 2020-07-23 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-07-17 | |
| dc.identifier.citation | Activities of U.S. Multinational Enterprises, 2017. (2019, August 23). Retrieved June 21, 2020, from https://www.bea.gov/news/2019/activities-us-multinational-enterprises-2017 Ang, S., Dyne, L. V. (2015). Handbook of Cultural Intelligence: Theory, Measurement, and Applications. Armonk: Taylor and Francis. Bureau of Labor Statistics, U.S. Department of Labor. (2020, May 15). Foreign-Born Workers: Labor Force Characteristics 2019 [Press release]. Retrieved June 22, 2020, from https://www.bls.gov/news.release/pdf/forbrn.pdf Collings, D., Wood, G., Caligiuri, P. M. (Eds.). (2018). Routledge Companion to International Human Resource Management. Oxford, UK: Routledge. Council, Y. (2020, February 03). Council Post: Why Every Business Needs A Website. Retrieved June 24, 2020, from https://www.forbes.com/sites/theyec/2020/02/03/why-every-business-needs-a-website/ Demographics of Social Media Users and Adoption in the United States. (2019, June 12). Retrieved June 24, 2020, from https://www.pewresearch.org/internet/fact-sheet/social-media/ Demographics of the US. (2018, December 16). Retrieved June 22, 2020, from https://www.internations.org/go/moving-to-the-us/living/demographics-of-the-us Global Expatriates: Size, Segmentation and Forecast for the Worldwide Market. (2017). Retrieved June 21, 2020, from https://www.finaccord.com/Home/About-Us/Press-Releases/Global-Expatriates-Size,-Segmentation-and-Forecas How to Start an LLC in Michigan. (2020). Retrieved June 18, 2020, from https://howtostartanllc.com/michigan-llc Jaworek, M., Kuzel, M. (2015). Transnational Corporations in the World Economy: Formation, Development and Present Position. Copernican Journal of Finance Accounting, 4(1), 55. doi:10.12775/cjfa.2015.004 Livermore, D., Dyne, L. (2015). Cultural Intelligence: The Essential Intelligence for the 21st Century. Alexandria, VA: SHRM Foundation. Livermore, D. (2016). Driven by Difference: How Great Companies Fuel Innovation Through Diversity. New York, NY: AMACOM. Miller, D. (2017). Building a Storybrand: Clarify your message so customers will listen. New York, NY: HarperCollins Leadership, an imprint of HarperCollins. Molinsky, A. (2013). Global dexterity: How to adapt your behavior across cultures without losing yourself in the process. Boston, MA: Harvard Business Review Press. Ng, K., Eearley, P. (February, 2006). Culture + Intelligence. Group Organization Management, 31(1), 4-19. Number of International Students in the United States Hits All-Time High. (2019, November 18). Retrieved June 22, 2020, from https://www.iie.org/Why-IIE/Announcements/2019/11/Number-of-International-Students-in-the-United-States-Hits-All-Time-High Register Your Business. (2020). Retrieved June 18, 2020, from https://www.sba.gov/business-guide/launch-your-business/register-your-business Root, G. N., III. (2019, January 29). 10 Most Important Business Objectives. Houston Article. Retrieved June 22, 2020, from https://smallbusiness.chron.com/10-important-business-objectives-23686.html United Nations World Investment Report 2019. (2019). Retrieved June 21, 2020, from https://unctad.org/en/PublicationsLibrary/wir2019_en.pdf U.S. Direct Investment Abroad (USDIA). (2014). Retrieved June 21, 2020, from https://www.bea.gov/international/di1usdop U.S. Inflation Forecast: 2020, 2021 and Long Term to 2060: Data and Charts. (2020, April 16). Retrieved June 25, 2020, from https://knoema.com/kyaewad/us-inflation-forecast-2020-2021-and-long-term-to-2060-data-and-charts United States, State Department, Consular Affairs. (2016). CA By The Numbers. Retrieved June 21, 2020, from https://travel.state.gov/content/dam/travel/CA_By_the_Numbers.pdf | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58039 | - |
| dc.description.abstract | Cultural Intelligence is a growing social science that is focused on the development of competencies and skills to improve cross-cultural relationships, communication and performance. Through literature reviews as well as published data it is clear that the cultural intelligence of an organization, team or individual can be increased. It is also apparent that when cultural intelligence is increased there are marked improvements for the organization – both internally among personnel and departments and also externally with customers and suppliers. It is this author’s opinion that with the increasing globalization of work and life there is a unique opportunity for a qualified entrepreneur to enter into the cultural intelligence consulting market. Therefore, the purpose of this business plan is to offer a family-owned consulting and training company that has been developed through careful consideration and analysis. Our goal is to have a complete and accurate business plan that allows our family the opportunity to form and develop an organization that empowers others to successfully work and live cross-culturally. This business plan includes this executive summary, a background of the proposed business, offered products and services, a market analysis, a marketing plan, a financial plan and finally some considerations for the future. We also conducted significant quantitative research to gather data that would help us understand our market so we could optimize our business plan and product offerings. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T08:04:57Z (GMT). No. of bitstreams: 1 U0001-1507202016085500.pdf: 6829137 bytes, checksum: 7d3ceb5cf77dec274b59e1f648ca2229 (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | Acknowledgment ii Abstract iii List of Figures vi List of Table viii 1. Chapter 1: Executive Summary 1 1.1 Introduction 1 1.2 Business Motivation 3 2. Chapter 2: C3 Cultural Intelligence Solutions Introduction and Background 5 2.1 Ownership and Business Structure 5 2.2 Mission and Vision 6 2.3 Objectives 7 2.4 Keys to Success 9 2.5 Organization Chart 10 3. Chapter 3: Business Products and Services 12 3.1 Value Proposition 12 3.2 Initial Product Offerings 12 3.3 Initial Service Offerings 13 3.4 Initial Price Offerings and Strategy 15 4. Chapter 4: Market Analysis 18 4.1 CQ Industry Analysis 18 4.2 CQ Industry Competitors 22 4.3 Porter’s Five Forces 25 4.4 SWOT Analysis 26 4.5 Business Model Canvas 27 4.6 Target Market Customer Segmentation 27 4.7 Market Positioning 33 4.8 CQ Industry Partnerships 34 5. Chapter 5: Marketing Plan 35 5.1 Advertising 35 5.2 Communication Channels 38 6. Chapter 6: Research Methodology and Analysis 41 6.1 Demographic Summary and Analysis 41 6.2 CQ Preparation, Knowledge and Experience Summary and Analysis 52 6.3 CQ Service Demand Summary and Analysis 70 6.4 Optional Personal Information 73 7. Chapter 7: Financial Plan 74 7.1 Financing Analysis 74 7.2 Start-Up Cost Analysis 74 7.3 Fixed Cost Analysis 75 7.4 Variable Cost Analysis 75 7.5 Income Estimate Analysis 76 7.6 Five Year Financial Forecast Analysis 79 8. Future Plans and Considerations 81 9. References 82 10. Appendix 84 | |
| dc.language.iso | en | |
| dc.title | 商業計劃 – 文化智商強化與顧問公司 | zh_TW |
| dc.title | BUSINESS PLAN FOR OPENING A CULTURAL INTELLIGENCE CONSULTING COMPANY | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 盧信銘(Hsin-Min Lu),陳建錦(Chien-Chin Chen) | |
| dc.subject.keyword | 文化智商強化, | zh_TW |
| dc.subject.keyword | CQ,cultural intelligence,cross-cultural teaming,multi-cultural teaming,culture,consulting,coaching,training,diversity,diverse workforce,globalization,expatriate,overseas worker,educational institutes,international students and MNEs, | en |
| dc.relation.page | 109 | |
| dc.identifier.doi | 10.6342/NTU202001547 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2020-07-17 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-1507202016085500.pdf 目前未授權公開取用 | 6.67 MB | Adobe PDF |
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