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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 江炯聰 | |
dc.contributor.author | Kuan-Sheng Ho | en |
dc.contributor.author | 何冠昇 | zh_TW |
dc.date.accessioned | 2021-06-16T07:13:55Z | - |
dc.date.available | 2015-07-15 | |
dc.date.copyright | 2014-07-15 | |
dc.date.issued | 2014 | |
dc.date.submitted | 2014-07-02 | |
dc.identifier.citation | Adler, P. R., & Christopher, J. A. (1999). Internet community primer overview and business opportunities. New York: Harper Collins.
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57954 | - |
dc.description.abstract | 本研究探討路跑虛擬社群中哪些因素會影響成員資訊分享的意圖。台灣近年來路跑風盛行,2013年台灣路跑場次高達284場,而各種型態的路跑虛擬社群應運而生,相關資訊亦透過路跑虛擬社群分享和累積。本研究以Ajzen和Fishbein提出的理性行為理論為架構,並以社會資本四個構面:「網絡」、「信念」、「信任」、和「規範」為自變數,探討社會資本對於「分享態度」和「分享意圖」的影響。研究結果顯示: (1)「情感網絡」、「信任」、和「依從動機」對於「分享態度」有正向顯著影響,符合過去學者研究的結果。(2)「規範信念」、「依從動機」、和「分享態度」對於「分享意圖」有正向顯著影響,「規範信念」對於「分享態度」無顯著影響,符合Ajzen的推論。(3)「訊息網絡」對於「分享態度」無顯著影響。最後,本研究對於社會資本對於資訊分享行為之探討結果,可以提供社群經營者在提升成員資訊交流作參考依據。 | zh_TW |
dc.description.abstract | This study discussed about why people are willing to share information in a virtual road-running community. Recent years, road running has become more and more popular in Taiwan. In 2013, 284 road-running races were held in Taiwan, and various forms of virtual communities boomed in this trend. Related information is shared and accumulated in these virtual communities. This study used a model based on the Theory of Reasoned Action(TRA) proposed by Ajzen and Fishbein. By using four dimensions of social capitals: network, beliefs, trust, and norms as independent variables, we discussed about whether social capitals affect sharing attitude and sharing intention. The results revealed: (1) Emotion network, trust, and motivation to comply had positive effect on sharing attitude, which was consistent with previous studies. (2) Normative belief, motivation to comply, and sharing attitude had positive effect on sharing intention, but normative belief had no effect on sharing intention. These results are consistent with Ajzen’s proposal. (3) Information had no effect on sharing attitude. The result of which social capitals affect sharing behavior may be provided to community operators as a reference of motivating information sharing. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T07:13:55Z (GMT). No. of bitstreams: 1 ntu-103-R01741067-1.pdf: 1364151 bytes, checksum: c174d759c685e06ad31f68b1dd244151 (MD5) Previous issue date: 2014 | en |
dc.description.tableofcontents | 謝詞 I
摘要 II Abstract III 圖目錄 VI 表目錄 VII 第一章 緒論 1 1.1研究動機與目的 1 1.2路跑虛擬社群之介紹 4 1.3波士頓馬拉松與跑者精神 7 第二章 文獻探討 9 2.1 虛擬社群 9 2.1.1虛擬社群定義 9 2.1.2虛擬社群的成員動機 10 2.2資訊分享 10 2.2.1資訊形式 10 2.2.2資訊分享 12 2.3理性行為理論 13 2.4社會資本 15 2.4.1社會資本的含義 15 2.4.2社會資本構面 17 第三章 研究方法 20 3.1研究架構 20 3.2研究假設 21 3.3變數定義與衡量 23 第四章 研究結果 28 4.1樣本結構分析 28 4.2路跑社群使用行為分析 30 4.3主要研究變項統計分析 32 4.3.1效度分析 32 4.3.2信度分析 34 4.4驗證性因素分析-量測模式 34 4.4.1信效度分析 34 4.4.2模型適配度分析 37 4.5驗證性因素分析-結構模式 38 第五章 討論與建議 40 5.1研究摘述 40 5.2討論 41 5.3管理意涵 43 5.4研究限制 44 5.5未來建議 45 參考文獻 46 附錄一 問卷 53 | |
dc.language.iso | zh-TW | |
dc.title | 以社會資本角度探討虛擬社群成員分享意圖─以虛擬路跑社群為例 | zh_TW |
dc.title | Investigating the Effect of Social Capital on Information Sharing in the Virtual Community - Road-Running Virtual Community as an Example | en |
dc.type | Thesis | |
dc.date.schoolyear | 102-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 黃俊堯,簡怡雯,羅茂雄 | |
dc.subject.keyword | 虛擬社群,資訊分享,路跑,社會資本,理性行為理論, | zh_TW |
dc.subject.keyword | Virtual Community,Information Sharing,Road Running,Social Capital,Theory of Reasoned Action, | en |
dc.relation.page | 56 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2014-07-03 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
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