瑜珈生活:人人有功練 —商業計劃

Abstract

This business plan details the concept and implementation of YOGA LIFE, a yoga fitness center that is affordable and accessible for the middle-class working woman (or man) in Taiwan. The core services offered are yoga classes both in person at our physical locations and through live online classes YOGA LIFE is incorporated in Taiwan, with plans to franchise after the first location has been established. The fitness market, especially in the yoga sector, has been growing rapidly in Taiwan over the past decade. The current market in Taiwan is saturated by high-end, premier fitness studios. YOGA LIFE sits apart from the fitness centers in Taiwan by targeting a new segment and not just to the elite, athletic crowd. This is YOGA LIFE ‒ simple, affordable, fitness.