請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57745完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林修葳 | |
| dc.contributor.author | Yu An Liu | en |
| dc.contributor.author | 劉又安 | zh_TW |
| dc.date.accessioned | 2021-06-16T07:01:13Z | - |
| dc.date.available | 2014-07-29 | |
| dc.date.copyright | 2014-07-29 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-07-15 | |
| dc.identifier.citation | APP Annie Index: 2013 Retrospective. APPAnnie. Retrieved from 8TUhttp://inbound.appannie.com/2013-retrospective-reportU8T
Arnold, Ed (Aug 2013). Memphis Startup Work for Pie Closing its Doors. The Business Journals. Retrieved from 8TUhttp://www.bizjournals.com/memphis/news/2013/08/02/memphis-startup-work-for-pie-closing.htmlU8T Business and Productivity Apps. VisionMobile. Retrieved from 8TUhttp://www.visionmobile.com/product/business-productivity-apps/U8T Cravens, Amy (2012). A Demographic and Business Model Analysis of Today’s App Developer. GigaOM Pro. Retrieved from 8TUhttp://research.gigaom.com/report/a-demographic-and-business-model-analysis-of-todays-app-developer/U8T Fiegerman, Seth (2012). 80% of App Developers Don’t Make Enough Money to Support a Business. Business Insider. Retrieved from 8TUhttp://www.businessinsider.com/app-developers-dont-make-enough-to-start-businesses-2012-5#!KaOCvU8T Foerster, Brendan. TEKsystems Survey Finds that Most Organization Lack Mature Mobility Strategies. FierceMobileIT. Retrieved from 8TUhttp://www.fiercemobileit.com/press-releases/teksystems-survey-finds-most-organizations-lack-mature-mobility-strategiesU8T Gartner Says Less Than 0.01 Percent of Consumer Mobile Apps Will Be Considered a Financial Success by Their Developers Through 2018. Gartner. Retrieved from 8TUhttp://www.gartner.com/newsroom/id/2648515U8T Holzer, Andrian & Ondrus, Jan. (2011). Mobile Application Market: A Developer’s Perspective. Telematics and Informatics, 28, 22-31. Jeffries, Adrianne (Sept 2011). Tinyproj: A Nice, Non-Aggressive Way to Get Coders for Short-Term Projects—and 4,000 Developers Have Already Signed Up. Betabeat. Retrieved from 8TUhttp://betabeat.com/2011/09/tinyproj-a-nice-non-aggressive-way-to-get-coders-for-short-term-projects-and-4000-developers-have-already-signed-up/U8T Kim, Ryan (April 2012). Apptopia Gives App Developers an Exit Strategy. GigaOM. Retrieved from 8TUhttp://gigaom.com/2012/04/16/apptopia-gives-app-developers-an-exit-strategy/U8T Omojola, Ayo (July 2013). The Shortage of Developer Talent is Crushing Mobile. Forbes. Retrieved from 8TUhttp://www.forbes.com/sites/ayoomojola/2013/07/15/the-shortage-of-developer-talent-is-crushing-mobile/U8T Pappas, Andreas. (Nov 2012). Which Apps Make Money? VisionMobile. Retrieved from 8TUhttp://www.visionmobile.com/blog/2012/11/which-apps-make-money/U8T Spriensma, Gert Jan. (Dec 2012). 2012 Year in Review. Distimo. Retrieved from 8TUhttp://www.distimo.com/blog/2012_12_publication-2012-year-in-review/U8T | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57745 | - |
| dc.description.abstract | maniaAPP是一個為手持裝置應用程序開發者所設計的線上平台，專門協助開發者提高該產品的知名度及增加獲利機會。該平台更加能透過媒合服務協助開發者尋找潛在客戶。本企劃書規劃maniaAPP將在台灣最大產業協會台北市電腦公會實施，其優勢是擁有可有效執行此計畫所需要的資源：財力、資訊以及人力。 | zh_TW |
| dc.description.abstract | maniaAPP is an online platform that provides a one-stop solution for mobile application (hereinafter referred to as “app”) developers to raise awareness of their enterprise apps for monetization. The platform is further designed to connect app developers to potential customers through project-matching services. This business plan aims to deploy maniaAPP under Taipei Computer Association (TCA), which is one of the largest industrial associations in Taiwan and has leverageable resources needed for implementing this proposal: money, information and people. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T07:01:13Z (GMT). No. of bitstreams: 1 ntu-103-R01749008-1.pdf: 3749237 bytes, checksum: 31a9337588bd8ec7e5386a7c28f14e95 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | 口試委員會審定書 #
ACKNOWLEDGEMENTS i 中文摘要 ii ABSTRACT iii CONTENTS iv LIST OF FIGURES vi LIST OF TABLES vii Chapter 1 Executive Summary 1 1.1 Objectives 1 1.2 Mission 1 1.3 Keys to Success 2 Chapter 2 Organization Summary 3 2.1 Organization History 3 2.2 Legal Entity 3 2.3 Main Services 4 Chapter 3 Services 7 3.1 Service Description 7 3.2 User Agreement 11 3.3 Technology 11 3.4 Future Development 12 Chapter 4 Market Analysis 13 4.1 Enterprise App Market 14 4.2 Market Needs 16 4.3 Market Segmentation 18 4.4 Target Market Segmentation 19 4.5 Main Competitors 20 Chapter 5 Strategy and Implementation Summary 25 5.1 Marketing Strategy 25 5.2 Pricing Strategy 26 5.3 Value Proposition 26 5.4 Project Management 28 Chapter 6 Financial Capital Plan and Sales Forecast 29 6.1 Financial Plan 29 6.2 Sales Forecast 29 6.3 Income Statement 31 6.4 Cash Flow Projection 31 Chapter 7 Risk Management 32 7.1 Risk Assessment 32 7.2 Risk Minimization 33 7.3 Exit Strategy 34 REFERENCE 36 | |
| dc.language.iso | en | |
| dc.subject | 手持裝置應用程序 | zh_TW |
| dc.subject | 線上平台 | zh_TW |
| dc.subject | 媒合服務 | zh_TW |
| dc.subject | mobile application | en |
| dc.subject | online platform | en |
| dc.subject | project-matching | en |
| dc.title | APP人才媒合平台 | zh_TW |
| dc.title | maniaAPP: A One-Stop Solution for Enterprise App Developers | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 黃俊堯,張竹萱 | |
| dc.subject.keyword | 手持裝置應用程序,線上平台,媒合服務, | zh_TW |
| dc.subject.keyword | mobile application,online platform,project-matching, | en |
| dc.relation.page | 38 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-07-16 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-103-1.pdf 未授權公開取用 | 3.66 MB | Adobe PDF |
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