請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57592完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許瑋元(Carol Hsu) | |
| dc.contributor.author | Yi-Hsian Lee | en |
| dc.contributor.author | 李奕宣 | zh_TW |
| dc.date.accessioned | 2021-06-16T06:53:04Z | - |
| dc.date.available | 2014-08-01 | |
| dc.date.copyright | 2014-08-01 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2014-07-22 | |
| dc.identifier.citation | 參考資料
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57592 | - |
| dc.description.abstract | 現今智慧型手機成為生活中不可或缺的一樣電子產品，而伴隨而來的，便是其應用程式的崛起。智慧型手機應用程式的市場廣大，帶來了極大的商機，對於開發商或開發者，如何吸引使用者使用及持續使用他們所開發的智慧型手機應用程式就是很重要的課題，也是獲利的來源。
不同於過去相關文獻多以智慧型手機應用程式的設計及技術層面進行討論分析，本研究以使用者的心理層面研究為目標，企圖探究使用者在使用過程中，信念、態度，以及社會影響力在智慧型手機遊戲的持續使用意圖上的影響。透過整理及分析此領域的文獻後，本研究探討使用者認知享受性及態度在使用過程中的改變，而社會影響力方面，則以認知關鍵多數為主要的因子，探討其在使用前及使用後的影響力，並探討此些因子對於最後持續使用意圖的影響。本研究以期望不確定理論為基礎，建構模型並設計兩階段問卷做實證研究，探討認知享受性、態度及認知關鍵多數對於智慧型手機遊戲的持續使用影響。 研究結果發現，認知享受性顯著影響智慧型手機遊戲的持續使用意圖，顯示對於使用者來說，遊戲的有趣性為主要影響使用的依據；雖然認知關鍵多數與智慧型遊戲的持續使用意圖無顯著相關，但研究結果發現認知關鍵多數顯著影響使用者使用前和使用後對智慧型手機遊戲的態度，顯示出社會影響力影響著使用者觀感和態度；而期望不確定理論中的不確定程度也顯著影響使用者的滿意度及使用後的認知享受性。綜合以上結果，智慧型手機遊戲開發商除了須考慮到遊戲的有趣外，也應該加強社群的連結性，讓使用者對其智慧型手機遊戲維持好觀感及增加未來持續使用的可能性。 | zh_TW |
| dc.description.abstract | Today, smartphone becomes important part of our life. With the rapid development of smartphone application market, developers and commercial organizations care more about the usage and continuous usage of smartphone application because both will affect the revenue stream and market share of their product.
This paper focuses on user’s cognitive level to study smartphone application. Based on expectancy disconfirmation theory, this paper presents a two-stage model with the factors of perceive enjoyment and attitude. Furthermore, considering the importance of social influence in the context of smartphone application usage, we also extend this theoretical model to include the factor of perceive critical mass to study the impact on the intention of continuous usage. The results suggest that perceive enjoyment significantly reinforces the intention of continuous usage. Although perceive critical mass has no significant impact on the intention of continuous usage, we find that it reinforces the user’s attitude about the smartphone game application. Therefore, we argue that smartphone game’s developer should pay attention not only on adding interesting game elements, but also on the connection of the social factors to make smartphone game’s user feeling good and continuing using their products. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T06:53:04Z (GMT). No. of bitstreams: 1 ntu-102-R00725021-1.pdf: 676624 bytes, checksum: 6fb6df8768bb78b55817d65abc2d1863 (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | 目錄
第一章 緒論 1 第一節 研究背景 1 第二節 研究動機、目的 3 第三節 研究架構 6 第二章 文獻探討 7 第一節 智慧型手機應用程式 7 第二節 採用(Adoption)與持續使用(Continued usage) 13 第三節 社會影響力(Social Influence) 16 第三章 研究架構與模型 21 第一節 認知享受性(Perceived enjoyment) 22 第二節 期望不確定理論(Expectancy disconfirmation theory) 23 第三節 社會影響力 25 第四章 研究方法 27 第一節 遊戲類智慧型手機應用程式的選擇 27 第二節 研究對象及資料收集程序 28 第三節 問卷設計 30 第五章 資料分析 33 第一節 人口統計變數分析 33 第二節 偏最小平方法分析 34 5.2.1 效度與信度檢定 35 5.2.2 研究假說與結構模型檢定 40 第三節 假說檢驗 45 第六章 結論與建議 48 第一節 研究貢獻 48 第二節 研究限制 50 第三節 未來研究建議 51 第七章 參考資料 52 附錄一：智慧型手機應用程式持續使用意圖之研究問卷 59 | |
| dc.language.iso | zh-TW | |
| dc.subject | 智慧型手機應用程式 | zh_TW |
| dc.subject | 持續使用 | zh_TW |
| dc.subject | 期望不確定理論 | zh_TW |
| dc.subject | 認知關鍵多數 | zh_TW |
| dc.subject | expectancy disconfirmation theory | en |
| dc.subject | smartphone application | en |
| dc.subject | perceive critical mass | en |
| dc.subject | continuous usage | en |
| dc.title | 手機遊戲App持續使用意圖之研究 | zh_TW |
| dc.title | User’s Intention of
Continuous Usage of Mobile Game App | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 張欣綠(Hsin-lu Chang),王凱(Kai Wang) | |
| dc.subject.keyword | 智慧型手機應用程式,持續使用,期望不確定理論,認知關鍵多數, | zh_TW |
| dc.subject.keyword | smartphone application,continuous usage,expectancy disconfirmation theory,perceive critical mass, | en |
| dc.relation.page | 60 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-07-22 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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