夢想中的新娘鞋之企畫書

Abstract

This business plan illustrated how to start-up a successful retail business in Taiwan, based on the research and the retail management experience through parental company. Diamond Plus provides an access to the current wedding industry situation. This business plan also builds on the basis of more than thirty years of footwear retail experiences. The foundation of this business lay out through its core principles and products. This business plan used wedding shoes as product to enter the wedding industry and then further develop into different aspect such as wedding consultant, wedding accessories, honeymoon and etc. We will become pioneer in the wedding industry to provide the custom customer services for the wedding shoes. After stabilized the footwear business, the he business plan also addresses other possible business opportunities to help expand the gross profitability.