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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57041
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor邱宏仁(Carlos Chiu)
dc.contributor.authorHoang Lam Haen
dc.contributor.author哈俊傑zh_TW
dc.date.accessioned2021-06-16T06:33:31Z-
dc.date.available2014-08-08
dc.date.copyright2014-08-08
dc.date.issued2014
dc.date.submitted2014-08-04
dc.identifier.citationApplication of Information Industry leap Plan - Industrial Development Bureau, Ministry of Economic Affairs in the year 102 of the annual results of the project plan execution behavior
Erwin Blaauw - https://economics.rabobank.com/publications/2013/november/country-report-taiwan/
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57041-
dc.description.abstractThe world is constantly being digitalized the more and more. Everywhere you go, you will see electronic displays containing more or less relevant information in form of advertising, news reports, weather forecasts or maps.
Wondersign wants to help businesses to be able to leverage these digital and dynamic signboards as well, but don’t have the necessary budget to afford such an installment.
Wondersign’s approach is to offer a lean and lightweight digital signage service that leverages the benefits of cloud computing. So that heavy server procurement and maintenance costs can be omitted.
Wondersign’s goal is to let the customer fully focus on the screen content without having to worry about any technical issues.
en
dc.description.provenanceMade available in DSpace on 2021-06-16T06:33:31Z (GMT). No. of bitstreams: 1
ntu-103-R01749038-1.pdf: 4522703 bytes, checksum: 4751678eae2df71999b3a3e4110aac8c (MD5)
Previous issue date: 2014
en
dc.description.tableofcontentsExecutive Summary ii
Table of Contents iii
List of Illustrations v
List of Tables vi
1. Basic Questions 1
2. Business concept 2
2.1. Digital Signage 2
2.2. Service Offering 2
2.2.1. Overview 2
2.2.2. Fulfillment 4
2.3. Business Objectives 5
2.4. Business Model & Value proposition 5
2.5. The customer’s benefits with Wondersign 6
3. Target Market 9
3.1. Target customers 9
3.2. The willingness to pay 10
4. Market Analysis: Trends and Opportunities 13
4.1. Marketsize 13
4.2. Changes in the customer’s target profile 14
4.3. Changes in the strategic environment 14
4.4. Market Entry Barriers 15
4.5. Industry competition level 16
5. Potential Niches 17
5.1. Classrooms 17
5.2. Medical Applications 17
5.3. Content Consulting 17
6. Industry Standards and other players 19
6.1. Industry Regulations 19
6.2. Market Dynamics 19
6.3. Licensing and Certifications 19
6.4. Significant other non-competition players in the industry 20
7. Competition 22
7.1. The main competitors 22
7.2. New Entrants 24
7.3. Available industry resources 25
7.4. Wondersign’s advantages 25
7.5. Indirect competitors 26
8. Operating requirements 28
8.1. Technological and production requirements 28
8.2. Liability issues 28
8.3. Staffing requirements 29
9. Marketing Plan 30
9.1 Marketing Strategy 30
10. Management requirements 32
10.1. Management team 32
10.2. Management Profile 32
10.3. Hiring of external expertise 33
11. Financial requirements 34
11.1. Assumptions 34
11.2. Projected Profit and Loss 34
11.3. Cash Flow 35
11.4. Balance Sheet 35
11.5. Three Year Net Worth Forecast 36
12. Critical Risks and Opportunities 37
12.1. Potential risks 37
12.2. Potential Opportunities 37
13. Appendix 38
13.1. In-Detail Sales Forecast 38
dc.language.isoen
dc.subject雲端服務zh_TW
dc.subject亞洲zh_TW
dc.subjectCloud Serviceen
dc.subjectAsiaen
dc.subjectDigital Signageen
dc.titleWondersign 亞洲:數位看板雲端服務zh_TW
dc.titleWondersign Asia – A Digital Cloud Signage Serviceen
dc.typeThesis
dc.date.schoolyear102-2
dc.description.degree碩士
dc.contributor.oralexamcommittee繆敏志(Min-Chih Miao),莊熙平(Eric Chuang),陳峙維(Szu-Wei Chen)
dc.subject.keyword亞洲,雲端服務,zh_TW
dc.subject.keywordAsia,Cloud Service,Digital Signage,en
dc.relation.page38
dc.rights.note有償授權
dc.date.accepted2014-08-05
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
顯示於系所單位:管理學院企業管理專班(Global MBA)

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