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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57008
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor謝冠雄(Ed Hsieh),葛明伊(Miriam Garvi)
dc.contributor.authorJason Chiangen
dc.contributor.author江睿軒zh_TW
dc.date.accessioned2021-06-16T06:32:50Z-
dc.date.available2014-08-16
dc.date.copyright2014-08-16
dc.date.issued2014
dc.date.submitted2014-08-05
dc.identifier.citation[1] Deploying 1:1 education models in large scale: a practical budgeting tool based on TCO http://www.gesci.org/old/files/docman/TCO-oneone-manual.pdf [June 2010]
[2] Definition of terms from University of Northern Colorado http://www.flippedclassroom.com/help/definitions.php
[3] F50 Portable Document Camera with Onboard Annotation | AVer USA http://www.averusa.com/education/document-camera/f50.asp
[4] M70 Document Camera | AVer USA http://www.averusa.com/education/document-camera/m70.asp
[5] W30 Wireless Document Camera, Wireless Visualizer Presenter | AVer USA http://www.averusa.com/education/document-camera/w30.asp
[6] “Gartner Says Worldwide Tablet Sales Grew 68 Percent in 2013, With Android Capturing 62 Percent of the Market” http://www.gartner.com/newsroom/id/2674215
[7] Apple, IT in the Classroom http://www.apple.com/education/it/
[8] Apple Awarded $30 Million iPad Deal From LA Unified School District, https://www.apple.com/pr/library/2013/06/19Apple-Awarded-30-Million-iPad-Deal-From-LA-Unified-School-District.html (June 19, 2013)
[9] Thieves swipe school-issued iPads http://www.usatoday.com/story/news/nation/2013/11/03/thieves-swipe-school-ipads/3418205/ (November 4th, 2013)
[10] In Ohio, Charter School Expansion By Income, Not Performance http://shankerblog.org/?p=3652 (September 8th, 2011)
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57008-
dc.description.abstractEduCare 是一個位在台灣,並且專注於教育市場的新創公司以及社會營利企業。
此論文的前半部介紹目前教育市場的全貌,教育市場所需要的設備,以其設備的趨勢。後半部則專注於EduCare 的商業模式,產品以及服務,社會任務,以及財務分析
zh_TW
dc.description.abstractEduCare is a start-up company located in Taiwan that target at providing ICT (Information and Communication Technology) solution as well as social service in K-12 Education market.
The first half of this article will introduce the general outlook of the education sector, the types of ICT solutions available in the market, and the trend of the ICT solutions. The second half of this article will focus more on EduCare: its business model, its product and service, its social mission, the marketing plan in education sector, and the analysis on its financial outlook.
en
dc.description.provenanceMade available in DSpace on 2021-06-16T06:32:50Z (GMT). No. of bitstreams: 1
ntu-103-R00749014-1.pdf: 1891933 bytes, checksum: 0e8b5cfcdf280e05dc76053b1b6e7db0 (MD5)
Previous issue date: 2014
en
dc.description.tableofcontents1. Executive Summary 4
2. Introduction 5
2.1 Objectives 5
2.2 Mission 6
2.3 A journey and transition social business 6
2.4 Key success factors 7
3. Market Analysis 9
3.1 Currently market outlook in Education sector 9
2.1.1 Interactive 11
2.1.2 Contents 12
2.1.3 One-to-one Solution 13
2.1.4 Bring Your Own Device (BYOD) 14
2.1.5 Flipped Classroom 15
3.2 Currently used ICT in Education sector 16
2.2.1 Document Camera 17
2.2.2 Interactive White Board (IWB) 20
2.2.3 Tablets 23
2.2.4 Chromebooks 28
2.2.5 Mobile Device Management (MDM) Solution 30
3.3 Target Product lines for EduCare 36
4. Introduction and Background of Enterprise 38
4.1 Background for EduCare 38
4.2 Business Model 42
3.2.1 Product Flow 43
3.2.2 Social Flow 44
3.2.3 Cash Flow 44
5. Products and service 45
5.1 Target Market Countries 45
5.2 Document Camera 46
4.2.1 Outsourcing document cameras 49
4.2.2 Private Labeling document cameras 53
4.2.3 Self design document cameras 53
4.3 MDM Solution 54
4.3.1 MDM solution versus Document Cameras 55
4.3.2 Private labeling MDM solution 57
4.4 Social Activities 59
4.4.1 “Buy one and get more Free” 59
4.4.2 Document Camera Loan Program 63
6. Marketing plan 65
5.1 Internal Marketing Milestones 65
5.1.1 Spec table for internal marketing. 66
5.1.2 Channel marketing collaterals and promotion activities 67
5.1.3 Marketing collateral example 67
5.1.4 Official launch 69
5.2 External Marketing Activities 69
5.2.1 Tender Preparation 70
5.2.2 Tradeshow Promotion 71
7. Financial Capital Plan 73
7.1 Income Statement Pro Forma 74
6.1.1 Revenue 75
6.1.2 Expense 76
7.2 Break-even Analysis 79
7.3 Startup Capital 80
8. Project Management Team 81
9. Exit Strategy 82
10. Conclusion 84
Reference 85
dc.language.isoen
dc.subject教育市場zh_TW
dc.subject轉變架構zh_TW
dc.subject社會營利企業zh_TW
dc.subjectsocial businessen
dc.subjectEducation marketen
dc.subjectframework of transitionen
dc.titleEduCare: 專注於K-12教育市場的社會營利企業的轉變架構zh_TW
dc.titleEduCare: A framework of transition to a “social for-profit” business in K-12 Education Marketen
dc.typeThesis
dc.date.schoolyear102-2
dc.description.degree碩士
dc.contributor.oralexamcommittee曹承礎(Seng-Cho T. Chou)
dc.subject.keyword教育市場,轉變架構,社會營利企業,zh_TW
dc.subject.keywordEducation market,framework of transition,social business,en
dc.relation.page85
dc.rights.note有償授權
dc.date.accepted2014-08-05
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
顯示於系所單位:管理學院企業管理專班(Global MBA)

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