以制度理論之策略探討台灣Green IS 的擴散

Abstract

世界對於環境議題越來越關注，導致在資訊領域中，廠商採用綠色科技（綠色資訊系統）的興趣也與日俱增。本文認為，從合法性的角度來看，綠色資訊系統的採用是受到體制環境中的三種力量影響而在組織之間擴散：務實合法性（pragmatic legitimacy）、道德合法性（moral legitimacy）、認知合法性（cognitive legitimacy）。因此，本研究採用合法性的拓撲架構（topology of legitimacy），制定了綠色資訊系統擴散的分類表，來了解各個行為者是如何塑造以及理解綠色資訊系統的發展。本研究對336篇台灣的新聞文章進行內容分析，研究發現，在綠色資訊領域，藉由認知合法性擴散是多於務實合法性的，與傳統的資訊創新不同。本研究有助於了解複雜的體制機制是如何使產業變得更綠的，同時結合質化與量化的研究方法也為其理論貢獻。

The environmental concerns are leading to the growing interest in the adoption of Green IS. From the perspective of organizational legitimacy, this paper argues that the adoption and diffusion of Green IS among organizations are modulated by pragmatic, moral, and cognitive influences in the institutional environment. The study therefore applies topology of legitimacy to develop a taxonomy to understand actors’ strategies in shaping the understanding and development of Green IS. Using content analysis of 355 Green IS related news articles in Taiwan, the study finds that in Green IS field, cognitive legitimacy is more than pragmatic legitimacy, which is different from traditional IT innovation. The study contributes to a practical understanding of the complex institutional influences in forming the greener industry, and also to methodological contribution for combing qualitative and quantitative methods in the field of Green IS research.