IC設計服務產業變化趨勢及企業競爭策略研究—以F公司為例

Abstract

台灣IC設計業經過二十餘年發展，經歷多次產品生命週期循環，至今已卓然有成，重要性也日益提高。再加上整體產業鏈的結構完整也加速國內IC 設計業持續不斷的調整與轉型，便於面臨全球的挑戰。其中特別是IC設計上游的IC設計服務業和IP供應商，如何因應下游客戶需求的改變，同時也面對IDM 委外的趨勢和大陸IC 設計產業的快速發展下，如何調整公司的規劃而繼續創造成長的契機。 本研究藉以分析個案公司，自成立以來至今於各個不同發展階段所採用的競爭策略，從中了解個案公司如何從亞洲的第一家的IC設計服務公司和IP設計公司，並且規劃成功上市，同時也在全球設立研發和銷售據點，並達到客戶結構超過一半以上為國外客戶，並且成為國內第二大的IC設計服務公司和全球第九大的IP供應商。並且同時分析其未來成功的關鍵因素，以提供個案公司未來發展的建議。

Taiwan's IC design industry after more than twenty years of successful development has experienced several product life cycle. The industry also plays as import role compared to others. Coupled with the structural integrity of the whole industry chain of domestic IC design industry also accelerated the ongoing adjustment and transformation, easy to face global challenges. Especially the IC design services company and IP provider belongs to the upstream of IC design, how to respond to changing needs from customers, but also face IDM outsourcing trends and the rapid development of mainland China's IC design industry. Moreover how the company in this industry adjust strategy to continue creating growth opportunities. In this study, we analyze the case company of competitive strategies adopted by different stages of development how it bring to different successful milestone from the Asia's first IC design services company and planning successful IPO. As results, the case company could expand business to worldwide and become as second Largent IC design service company in Taiwan also the world's ninth largest IP suppliers.