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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 | |
| dc.contributor.author | Yu-Huai Chang | en |
| dc.contributor.author | 張育懷 | zh_TW |
| dc.date.accessioned | 2021-06-16T05:11:52Z | - |
| dc.date.available | 2014-08-26 | |
| dc.date.copyright | 2014-08-26 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-08-18 | |
| dc.identifier.citation | Barnes, C., Blake, H., & Pinder, D. (2009). Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit (1 ed.). London, United Kingdom:
Kogan Page Publishers. Chinomona, R., & Sibanda, D. (2013). When Global Expansion Meets Local Realities in Retailing: Carrefour's Global Strategies in Taiwan. International Journal of Business and Management , 8 . Vanderbijlpark, South Africa: Canadian Center of Science and Education. Retrieved April 10, 2014, from http://dx.doi.org/10.5539/ijbm.v8n1p44 Deloitte. (2012). Deloitte Annual Holiday Survey: Smartphone Shoppers Help Make Retailers’ Registers Jingle this Season. New York: Deloitte LLP.Garnier, T. (2008, June 11). Driving Our Growth Markets. Retrieved April 10, 2014, from http://www.carrefour.com/sites/default/files/Thierry_Garnier_version_BR.pdf Kar, A. (2011). Generic Strategies for the Ultimate Competitive Advantage. Business Fundas. Lewis, M. (2006). The Effect of Shipping Fees on Customer Acquisition, Customer Retention and Purchase Quantities. Journal of Retailing , 82 (1), 13-23. Porter, M. E. (1985). Competitive strategy: Creating and sustaining superior performance (1 ed.). New York: Simon & Schuster Ltd.41 Yang, Y., Essegaier, S., & Bell, D. R. (2005). Free Shipping and Repeat Buying on the Internet: Theory and Evidence. Philadelphia: Knowledge @ Wharton. 商業發展研究院. (2014). 【問卷調查】臺灣民衆多媒體機臺與網路購物平臺使用狀況.臺北市: 商業發展研究院. 臺灣經濟部. (2012). 新網路時代電子商務發展計畫. 臺北市: 臺灣經濟部：電子商務整合服務網. 臺灣經濟部統計處. (2013). 102 年12 月商業營業額統計. 臺北市: 臺灣經濟部統計處. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55966 | - |
| dc.description.abstract | Yanssin, a local midstream meat distributor which has been trading with restaurants for over 50 years, plans to increase revenue potential by developing an online direct sales platform to cater to consumers. The competition in meat distribution industry in Taiwan is very intense. Since the proliferation of Internet, various online shopping websites have established. The battle zone of frozen and raw meat distribution has also shifted to mobile
applications and online shopping sites. Through research, this business plan goes to show the potential in starting a new type of online meat deliverer in Taiwan that focuses on providing customers restaurant-quality meat at wholesaler price. Withholding high bargaining power, Yanssin will be able to provide the public the most convenient, freshest, and fastest meat at a competitive price that will cater to the needs of customers who tend to buy goods online and health conscious eaters. This study analyzes and attempts to distinguish Yanssin from its competitors from their business model,competitive advantage, and other factors. This study also summarizes how value proposition can help to compete in such keen competitions in Taiwan. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T05:11:52Z (GMT). No. of bitstreams: 1 ntu-103-R01749019-1.pdf: 3354771 bytes, checksum: 61de5dc859712a6e7d3e2c9b0e19503d (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | Table of Contents
Abstract i List of Figures iv List of Tables v 1 Executive Summary 1 2 Mission and Vision 2 3 Products and Services 3 4 Market Analysis 9 4.1 Market Survey 9 4.2 Target Market Segment Strategy 9 4.3 Market Needs 9 4.4 Market Segmentation 10 5 Competition 13 5.1 Main Competitors 13 5.2 Competitive Comparison (Advantages and Disadvantages) 18 5.3 Impact of Competition 20 5.4 Competitive Edge 22 6 Strategy and Implementation 23 iii 6.1 Value Proposition 23 6.2 Marketing Strategy 26 6.3 Pricing Strategy 27 6.4 Sales Strategy 29 6.5 Competitive advantage 31 6.6 Operation Plan 32 6.7 Sales Forecast 34 7 Financial Projection 38 8 References 40 | |
| dc.language.iso | en | |
| dc.subject | 商業企劃書 | zh_TW |
| dc.subject | 牛羊肉批發宅配 | zh_TW |
| dc.subject | business plan | en |
| dc.subject | meat distributor | en |
| dc.title | 傳統產業現代化–頂級牛羊肉批發宅配專賣服務 | zh_TW |
| dc.title | Wholesale Premium Meat – Home Delivered | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 謝冠雄,吳玲玲 | |
| dc.subject.keyword | 商業企劃書,牛羊肉批發宅配, | zh_TW |
| dc.subject.keyword | business plan,meat distributor, | en |
| dc.relation.page | 41 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-08-19 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-103-1.pdf 未授權公開取用 | 3.28 MB | Adobe PDF |
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