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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
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dc.contributor.advisor | 許瑋元(Wei-Yuan Hsu) | |
dc.contributor.author | Chao-Jung Chang | en |
dc.contributor.author | 張昭容 | zh_TW |
dc.date.accessioned | 2021-06-16T05:10:37Z | - |
dc.date.available | 2016-08-25 | |
dc.date.copyright | 2014-08-25 | |
dc.date.issued | 2014 | |
dc.date.submitted | 2014-08-18 | |
dc.identifier.citation | 參考文獻
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55910 | - |
dc.description.abstract | 行動商務在近年來的發展隨著智慧型手機的崛起而受到市場上的關注,而行動支付在行動商務應用服務中扮演了極其重要的角色,如果能掌握行動支付吸引使用者的重要因素,即能為行動商務發展帶來更多的發展機會,行動支付若能驅使更多的消費者使用其相關服務,行動商務的產值就能獲得更大的提升。
過去行動支付使用者相關文獻提出了許多影響使用者採用意圖的影響因子,卻缺乏一個系統性的整理,影響因子眾多但複雜且交互影響。基於上述原因,本研究將過去曾被提出討論對於採用意圖的影響因素歸納整理,分成以下三個類別:個別差異、系統特性以及外在環境,發現過往對於行動支付的採用意圖的研究較多集中於系統特性分類底下,其餘兩類則較少被討論提及。 同時,過往的研究通常根據不同理論基礎發展出許多關於行動支付使用者採用意圖之研究模型,本研究為了提出一個較精簡的研究模型,選擇訪談使用者以補充及驗證過去文獻的缺口,以訪談結果結合過往文獻探討之結果,發展出本研究之研究模型,探討個別差異、系統特性與外在環境三種分類底下的影響因子對於採用意圖的關係。 本研究以問卷法進行研究模型的分析,研究結果發現,個體的創新性、系統的方便性以及風險性、市場上的商家提供行動服務的普及程度以及不同情況或情境的影響對於採用意圖皆有顯著相關性。因此,往後行動支付服務提供者需考慮上述因子的影響,以此吸引使用者對其所推出的應用,以增加其服務之使用率。 | zh_TW |
dc.description.abstract | With the rapidly adoption of mobile device, smartphone and tablet PC, thousands of mobile service come out in the market. The overall value of the mobile commerce industry rising dramatically goes with this trend. Moreover, mobile payment plays an important role in mobile commerce application. As a result, understanding consumers’ perception of mobile payment is crucial for helping mobile operators to promote their services.
The prior studies have indicated numerous of factors influencing user’s intention of adopting mobile payment. In this research, we classify these factors into three categories: individual differences, system characteristics and environmental influences. In each category, we have identified major factors through a through literature review together with qualitative interviews. The combination of the prior literature and practitioner interviews allow us to develop an integrated model to study users’ intention of mobile payment adoption The model is empirically tested using a survey data. Our research findings suggest that users’ interest to new technology is positively related to the intention to use. Meanwhile, the convenience of system usage has a positive significant influence on the degree of adoption while system uncertainty incurs negative effects. Last, all the constructs under the third category, environmental influences, have direct positive effects on users’ intention to use mobile payment. All in all, the results suggest mobile operators should take these indicators into consideration in order to attract new user for their application and get higher penetration rate in their market survey report. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T05:10:37Z (GMT). No. of bitstreams: 1 ntu-103-R01725026-1.pdf: 632293 bytes, checksum: 83875c94c354a9f3acf290fceeca3f3b (MD5) Previous issue date: 2014 | en |
dc.description.tableofcontents | 目錄
致謝 i 摘要 ii Abstract iii 目錄 iv 表目錄 vi 圖目錄 vii 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機與目的 2 第三節 研究架構 4 第二章 文獻探討 5 第一節 行動支付介紹 5 第二節 行動支付相關文獻 8 第三章 研究假說及模型 15 第一節 訪談使用者之結果 16 第二節 模型建立及變數探討 17 第一項 個別差異 18 第二項 系統特性 19 第三項 使用環境 21 第四章 研究方法 25 第一節 問卷設計 25 第二節 資料蒐集 26 第五章 資料分析 28 第一節 分析方法 28 第二節 問卷適切性檢驗 29 第一項 反映性指標信效度檢驗 29 第二項 形成性指標檢驗 33 第三節 研究假說以及結構模型檢定 34 第六章 討論與研究意涵 37 第一節 研究貢獻 43 第二節 研究限制 45 第三節 未來研究建議 46 參考文獻 48 附錄一: 本研究正式問卷 52 | |
dc.language.iso | zh-TW | |
dc.title | 行動支付使用者採用意圖之研究 | zh_TW |
dc.title | User Intention of Mobile Payment Adoption | en |
dc.type | Thesis | |
dc.date.schoolyear | 102-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 張欣綠(Hsin-Lu Chang),王凱(Kai Wang) | |
dc.subject.keyword | 行動支付,採用意圖,使用者類型, | zh_TW |
dc.subject.keyword | Mobile payment,user adoption,user type, | en |
dc.relation.page | 53 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2014-08-19 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
顯示於系所單位: | 資訊管理學系 |
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